Piyush Ninawe

• Develop and execute SEO strategies aligned with product and business goals to drive organic growth.
• Collaborate with product, engineering, and content teams to optimize website structure, UX, and conversion paths.
• Conduct keyword research, competitive analysis, and audience insights to identify opportunities for organic expansion.
• Implement technical SEO improvements (site speed, structured data, mobile-first indexing, Core Web Vitals).
• Optimize on-page and off-page SEO to enhance search visibility, engagement, and conversions.
• Analyze organic performance metrics using tools like GA4, Search Console, and Ahrefs.
• Leverage Clevertap and user behavior data to enhance personalized in-app campaigns and retention strategies.
• Drive ASO (App Store Optimization) initiatives, improving app visibility, installs, and retention.
• Optimize YouTube SEO, ensuring video content ranks well through metadata, captions, and engagement signals.
• Enhance SMM performance by refining content strategies, hashtags, and engagement tactics for better reach.

• Company Overview: BYJU's - A leading educational technology company providing personalized learning solutions
• Strategy & Campaign Management: Developed and executed comprehensive SEO strategies for improving organic search visibility, resulting in a 180% increase in organic traffic over 12 months.
• Managed SEO efforts for international multilingual websites, optimizing content for different regions, languages, and search engines, resulting in increased global organic traffic and conversions.
• On-Page & Technical SEO: Conducted in-depth funnel-based keyword research and competitive analysis to identify opportunities and gaps in the market, leading to targeted content and optimization strategies.
• Utilized SEO tools such as GA4, GSC, Ahrefs to analyze website performance
• Blogs & Link-Building: Implemented content marketing strategies that aligned with SEO goals, ensuring that content resonated with the target audience and search engine algorithms.

Cross-Platform:

• YouTube Optimization: Optimizing the videos for maximum reach (keywords, metadata, hashtags, channel optimization)
• App Store & Play Store Optimization: App listing, In-app events
• Email Marketing: Creating User Journeys & Campaigns, Launching promotional email campaigns to targeted user

• Worked closely with clients, providing clear communication, progress updates, and KPI reporting, fostering strong relationships and achieving mutual objectives
• Generated regular SEO reports using key performance indicators (KPIs) and demonstrated the impact of SEO efforts on business goals, such as increased conversions, revenue, and ROI
• Collaborated with cross-functional teams, including content creators, web developers, and marketing teams, to align SEO efforts with broader business objectives
• Managed a team of SEO specialists, overseeing keyword research, on-page optimization, off-page link building, and technical SEO to drive website performance
• Provided SEO training and guidance to internal teams to ensure best practices were followed throughout the organization

• External link building with relevant high-quality third-party websites
• Improving Internal link building of sites
• Optimizing Google My Business profiles of clients to improve Local SEO
• Competitor analysis to identify improvements & prospects to improve visibility and rankings
• Ranked 150+ keywords in the top 3 in Google SERPs

• Handled 6+ E-commerce websites
• Analyzing complete website for on-page optimization
• Optimizing Core Web Vitals
• Ranked 150+ keywords in the top 3 in Google SERPs
• Conducted keyword research to identify topics and create outlines for content team
• Research & analysis on other technical optimization