Pooja Naik

Results-driven Digital Marketing Specialist and Store Manager with a robust foundation in managing successful online marketing campaigns and retail operations. Adapt at developing and implementing marketing strategies that drive engagement and conversion. Demonstrated expertise in store management, team leadership, and enhancing customer satisfaction. Passionate about integrating digital marketing strategies to drive retail success.

UpGrad Search Ad Campaign Project

• Campaign Name : Pooja Naik u — Search 1
• Duration : July 13, 2024 — July 18, 2024
• Objective : Increase website traffic and maximize clicks.

Results : Achieved 263 clicks and 5,112 impressions with a CTR of 5.14% and CPC of ₹2.08. Noted high engagement from unknown demographics and effective messaging for the 18–24 age group.

UpGrad Display Ad Campaign Project

• Campaign Name : pooja naik-Display-1
• Objective : Promote UpGrad's online degrees and programs.
• Results : Achieved 313 clicks and 10,118 impressions with a CTR of 3.09% and CPC of ₹1.37. The 25–34 age group and unknown gender segment showed the highest engagement. Recommended focus on improving post-click strategies to drive conversions.

Style Serenade Email Campaign Project

• Objective : Introduce new subscribers, encourage engagement, and re-engage subscribers.
• Email Sequence : Welcome Email, Thank You Email, Re-Engagement Email.
• Results : The welcome email had a 41.67% open rate and 25% click rate, the thank you email had a 75% open rate and click rate, and the re-engagement email had a 28.57% open rate but 0% click rate. Key learnings included the importance of personalized content, managing bounce rates, and optimizing re-engagement strategies.

UpGrad Advanced Certificate in Digital Marketing and Communications