Arun Kumar Singh
Mumbai
Summary
A keen planner and firm believer in teamwork, with expertise in developing and managing strong relationships and interpersonal skills. Always looking for a challenging role with room for growth.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Head - Product Development & GTM
Thriwe Consulting Pvt. Ltd.
06.2024 - Current
- Lead the end-to-end product lifecycle from ideation to launch, including conceptualization, design, development, testing, and delivery.
- Define product vision, strategy, and roadmaps aligned with business objectives and customer needs.
- Oversee market research, competitive analysis, and customer feedback to identify opportunities for innovation.
- Collaborate with cross-functional teams (tech, design, sales, marketing) to ensure timely and high-quality product delivery.
- Establish KPIs for product success and use data-driven insights to optimize performance and customer experience.
- Design and execute comprehensive GTM strategies to ensure successful product launches and adoption.
- Collaborate with marketing and sales teams to create impactful messaging, positioning, and campaigns.
- Develop pricing and packaging strategies that maximize market potential and revenue growth.
- Build partnerships and alliances to expand product reach and capabilities.
- Monitor market performance post-launch and iterate strategies to enhance market penetration.
- Build, mentor, and lead a high-performing product development and GTM team.
- Foster a culture of innovation, collaboration, and accountability within the department.
- Work closely with executive leadership to align product and GTM strategies with business goals.
- Act as a thought leader and industry expert, representing the company at events, conferences, and partner meetings.
- Demonstrated leadership skills in managing projects from concept to completion.
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Resolved problems, improved operations and provided exceptional service.
Lead Product – Savings
IndusInd Bank Ltd.
11.2023 - 06.2024
- Responsible for new Savings product development: New Products, Product Overhauls, New Market Segments, and Channels (strategic alliances linked to value)
- Build up projections, profitability, and market share
- Positioning, branding, marketing collateral, communication, rollout, and so on are all aspects of product launch
- Training for Channels, Branches, and Query Resolution within TAT
- Conduct market research, identify trends, and evaluate competitor offerings in order to drive product innovation and maintain a competitive advantage
- Designing a new account onboarding process while also improving the existing one
- BRD creation and collaboration with IT and vendors to develop Core Banking System and other digital platform functionalities
- Responsible for increasing fee income - monitor and review fee income growth in comparison to targets
- Evaluating product profitability and commercials for new alliances
- Periodic monitoring and review of the cost of funds, which is presented at ALCO meetings
- Driving business with the channels / branch banking team - monitoring parameters such as cross-selling, product holding, product mix, channel activation, etc
- Collaborate with Marketing to create and implement customer contact strategies and marketing tools to support acquisition, retention, and cross-selling activities
- Work closely with compliance, risk, and operations to ensure smooth coordination throughout the product's lifecycle
- Responsible for product compliance and regulatory reporting
- Trained and provided coaching to 20 junior team members.
Sr. Product Manager – Customer Onboarding & GTM – Savings
HDFC Bank Ltd.
09.2022 - 11.2023
- Managing customer lifecycle management (CLM) for 45 lakhs new customers & customer campaigns for 3.5 Crs existing retail savings customers
- Re-design the customer onboarding framework to include analytics-backed insights through 360-degree communication platforms
- Enhance customer experiences across all touchpoints
- Work closely with marketing, CRM & customer experience teams to improve approach and discipline to customer engagement
- Drive adoption of digital/Assets/liabilities products among new/existing salary customers
- Optimizing the conversion of campaigns by enhancing customer journey & identifying areas of improvement
- Profiling & Segmentation of customers for cross selling & channel efficacy
- Driving cross selling/up-selling of right products to right customer segment basis analytics & customer behavior
- Building CLM/CVM strategy or campaigns to drive value build up or product holding
- Identifying New channels & Drive GTM or Equip sales team - Set up an onboarding outsourced calling team to drive new to banks portfolio quality parameters
- Identifying alliance partners and creating programs for loyal/win back/dormant segment
- Monitor offer usage, Effectiveness & optimize cost
Sr. Product Manager – Savings
YES Bank Ltd.
07.2019 - 09.2022
- Leading a team of 3 product managers - responsible for management of retail and affluent Savings Account Product base of 30 lakh customers, value book Rs 28,000 Crs
- Monitoring the savings product market and executing key product launched and digital projects
- Delivered – to ensure account sourcing during pandemic, developed and launched Digital Savins Account variants across various price points within 3 months period
- Launched segmented product proposition for Sr
- Citizen (YES RESPECT Savings Account), for Women (YES ESSENCE Savings Account), For Millennials (Savings Account PRO) with demonstrable business impact for high value account souring
- Analyzing and reporting on savings performance and pricing, and making recommendations to Senior Management
- Actively involved in designing new technology platform aimed towards decreasing TAT for account opening and capturing right profile of the customer to perform B2C campaign as per customer profile - Certain major project includes designing customer profiler for YES AIM account opening app, automation of fee collection, digital savings account etc
- Simplified the savings product fee structure and made it more error free, safe and secure
- Actively involved in designing of loyalty rewards program to specifically drive saving accounts activation, the first in the Indian banking industry
- Worked closely with key stakeholders like Finance, Marketing, Technology, Compliance, Channel etc to develop theme based high impact products, campaigns and initiatives
- Managing the entire product lifecycle from strategic planning, scoping client base, process and policy composition
- Undertaking periodic trainings of the relationship teams wherever necessary to promote SA and allied hook products
Product & Process Manager – Savings
ICICI Bank Ltd.
03.2017 - 07.2019
- Responsible for managing entire Savings Product, Process and lifecycle of retail segments
- Ideation, development and launch of savings product across various demographics
- Developed and launched industry led products - The ONE Savings Account (Gold, Magnum & Titanium) for working Professionals, Aura Savings Account for Working Women, Revamped Senior Citizen Product Proposition & Gold Plus Savings Account
- To acquire mass customer family relationship, developed and launched a Family Banking Product along with end to end process of grouping/un-grouping of family members
- Engaging channel for superior business delivery on existing products & faster adoption of new products to meet business goals
- Co-ordinating with Marketing team & Channel Teams to conceptualize marketing enablers that affect channel & customer decision making w.r.t product
- Identification of segment logic to develop tools for various campaigns including construct, literature, training materials, presentations and collaterals
- Collaborating various internal stakeholders involved in successfully bringing product to market, including technology and data analytics
- Optimize various roles of different stakeholders like operations, call centers, technology & branch banking through PAC (Product Approval Committee) process of bank
Product & Portfolio Manager – Savings
HDFC Bank Ltd.
02.2013 - 03.2017
- Directly responsible for growing the existing-to-bank retail book of 65 lakh customers
- The role involved driving existing customer engagement through a structured program which included on-boarding, digital activation, cross-sell, deepening and retention
- Maintaining desired product mix through policy and product level interventions
- Launched and managed Magnificent 11 value retention initiative with total base of 18 lakh customers divided in 11 key segments like Doctors, Teacher, Zero Transacting, 1 lakh and 5 lakh over march etc
- – incremental value achieved 4,200 Crs
- Designed value retention, attrition and customer coverage programs backed by analytics
- Worked with the business intelligence & data team to set up the portfolio tracking mechanism for the field
- Devised & implemented direct-to-customer campaigns, event triggers & customer engagement tools for the distribution channel
- Liase with the Regional Teams - Zonal / Regional/Circle/Cluster/Branch Heads, Retail Asset, Government & Institutional teams to increase value business & Asset cross sell
- Worked closely with Marketing, CRM & Customer Experience teams to improve approach & discipline to customer engagement
Financial Service Manager – Banca Channel
ICICI Prudential Life Insurance Ltd.
08.2011 - 01.2013
- Drive life insurance sales end to end and achieve assigned targets through Channel Partner - ICICI bank branches
- Understanding customer’s protection and investment needs and Identify and recommend solutions that fits their requirements the best
- Offering the prospect or existing customer the complete range of products
- Help complete the procedure necessary for processing the purchase of the policy
- Keep in touch with customers to ensure that their policy service requests are managed properly
- Responsible for the client’s relations and taking complaint escalation calls and dealing with them
- Facilitate settlement of claims
- Provide quality Product and Sales training to branch staff to improve their frontline skills to grow business
- Establish an open, engaging and trust building relationship with the Branch Managers/staffs
Service Advisor – Credit Cards
HSBC Operations & Processing Enterprise Ltd.
01.2007 - 08.2011
- Manage customer query, complaints and grievances of Credit Card customers
- Ensure timely resolution of customer query / complaint up to customer satisfaction
- Refer unresolved customer grievances or special requests to designated departments for further investigation
- Follow up to ensure that appropriate actions were taken on customers' requests
- Keep records of customer interactions like details of inquiries, complaints, and comments, as well as actions taken
- Process orders, forms and applications
- Generating revenue for bank by doing up cross selling of products like upgrade / add-on Credit Cards, Insurance, Fixed Deposit schemes, Saving Accounts, Asset products like Home Loan, Personal Loan etc
- Preparing daily, weekly and monthly reports of the agents in the team
- Active participation in product training and mock calls along with quality induction to new agents
Sr. Business Development Officer – Deposit & Loans
Dhanlaxmi Co-op Credit Society Ltd
06.2004 - 12.2006
- Managing acquisition of saving account, term deposits, daily deposits, home loan, auto loan, personal loan etc
- Ensure team and individual targets are met
- Keep track of leads through DSR management
- Maintaining Sales MIS to trace outcome of performance regular basis
- Provide regular refresher training on sales, quality guidelines and upgrades.
- Conduct regular huddles to motivate team
- Was responsible for maintain public relations aspect of the organization& Sales Management
- Managing customer complaints and escalations
- Responsible for public relations aspect of organization
- Performed as volunteers to serve the client & business generation by giving the feel of Brand Loyalty
Education
PGDBA-DLP - Financial Management
Welingkar Institute of Management
Mumbai01.2010
B.Sc. - Organic Chemistry
Mumbai University
Mumbai, India01.2003
H.S.C. - Science
Maharashtra Board of Secondary Education
Mumbai, India01.2000
S.S.C. -
Maharashtra Board of Secondary Education
Mumbai01.1998
Skills
- 18 years of experieence in product management, development, and GTM roles, preferably in the liabilities, loyalty and rewards industry
- End-to-end customer lifecycle management of mass and affluent customers
- Managing and driving top- and bottom-line targets across branch business
- Proven track record of successfully launching and scaling digital products or platforms
- Strong understanding of customer loyalty, rewards programs, and the fintech/MarTech ecosystem along with banking application like Impala, Finacle, Flexcube, Finagri, I-view and CRM
- Strong analytical, strategic thinking, and problem-solving skills
- Excellent leadership and team management capabilities
- Outstanding communication, negotiation, and interpersonal skills
- Proficient in using data analytics and project management tools
Accomplishments
- Achieved [Result] by introducing [Software] for [Type] tasks.
- Collaborated with team of [Number] in the development of [Project name].
Careerachievements
- Received SPOT ON award twice in YES Bank
- Appreciated by ICICI Bank for contribution towards product performance
- Appreciated by HDFC Bank Ltd. for significant contribution
- Appreciated by ICICI Prudential Life Insurance 9 times
- Appreciated by Dhanlaxmi Co-op Credit Society Pvt Ltd. for performance
Personal Information
- Date of Birth: 04/24/83
- Marital Status: Married
Hobbies and Interests
- Biking
- Trekking
- Nature Photography
Careerchronicle
- IndusInd Bank Ltd., Lead Product – Savings, 11/01/23, Present, Responsible for new Savings product development, Conduct market research, identify trends, and evaluate competitor offerings, Designing a new account onboarding process, Responsible for increasing fee income, Collaborate with Marketing to create and implement customer contact strategies
- HDFC Bank Ltd., Sr. Product Manager – Customer Onboarding & GTM – Savings, 09/01/22, 11/01/23, Managing customer lifecycle management for 45 lakhs new customers, Re-design the customer onboarding framework, Drive adoption of digital/Assets/liabilities products, Profiling & Segmentation of customers for cross selling
- YES Bank Ltd., Sr. Product Manager – Savings, 07/01/19, Present, Leading a team of 3 product managers, Monitoring the savings product market, Launched segmented product proposition for Sr. Citizen, Actively involved in designing new technology platform
- ICICI Bank Ltd., Product & Process Manager – Savings, 03/01/17, 07/01/19, Responsible for managing entire Savings Product lifecycle, Developed and launched industry led products, Engaging channel for superior business delivery, Collaborating various internal stakeholders
- HDFC Bank Ltd., Product & Portfolio Manager – Savings, 02/01/13, 03/01/17, Directly responsible for growing the existing-to-bank retail book, Launched and managed Magnificent 11 value retention initiative, Worked with the business intelligence & data team, Devised & implemented direct-to-customer campaigns
- ICICI Prudential Life Insurance Ltd., Financial Service Manager – Banca Channel, 08/01/11, 01/01/13, Drive life insurance sales end to end, Understanding customer’s protection and investment needs, Help complete the procedure necessary for processing the purchase of the policy
- HSBC Operations & Processing Enterprise Ltd., Service Advisor – Credit Cards, 01/01/07, 08/01/11, Manage customer query, complaints and grievances, Ensure timely resolution of customer query, Generating revenue for bank by doing up cross selling of products
- Dhanlaxmi Co-op Credit Society Ltd., Sr. Business Development Officer – Deposit & Loans, 06/01/04, 12/01/06, Managing acquisition of saving account, term deposits, home loan, etc., Ensure team and individual targets are met, Provide regular refresher training on sales
Certification
- Certified [Job Title], [Company Name] - [Timeframe]
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Marathi
Upper intermediate (B2)
Timeline
Head - Product Development & GTM
Thriwe Consulting Pvt. Ltd.
06.2024 - Current
Lead Product – Savings
IndusInd Bank Ltd.
11.2023 - 06.2024
Sr. Product Manager – Customer Onboarding & GTM – Savings
HDFC Bank Ltd.
09.2022 - 11.2023
Sr. Product Manager – Savings
YES Bank Ltd.
07.2019 - 09.2022
Product & Process Manager – Savings
ICICI Bank Ltd.
03.2017 - 07.2019
Product & Portfolio Manager – Savings
HDFC Bank Ltd.
02.2013 - 03.2017
Financial Service Manager – Banca Channel
ICICI Prudential Life Insurance Ltd.
08.2011 - 01.2013
Service Advisor – Credit Cards
HSBC Operations & Processing Enterprise Ltd.
01.2007 - 08.2011
Sr. Business Development Officer – Deposit & Loans
Dhanlaxmi Co-op Credit Society Ltd
06.2004 - 12.2006
- Certified [Job Title], [Company Name] - [Timeframe]
PGDBA-DLP - Financial Management
Welingkar Institute of Management
B.Sc. - Organic Chemistry
Mumbai University
H.S.C. - Science
Maharashtra Board of Secondary Education
S.S.C. -
Maharashtra Board of Secondary Education
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