Poonam Makharia
Regional Marketing Manager
Mumbai
Summary
*Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. *Prepared to bring 16+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
*Experience includes internal communications, public relations, product launches, campaign development and market positioning. Excellent communication and problem-solving abilities with a decisive and proactive leadership style.
*Record of success in improving department efficiency by removing bottlenecks and facilitating communication between different teams. Tailors marketing strategies to address region-specific market conditions.
Overview
20
20
years of professional experience
8
8
years of post-secondary education
3
3
Languages
1
1
Certificate
Work History
Regional Marketing Manager-West and South Region
Sany Heavy Industries India Pvt Ltd
06.2021 - Current
- Strategic Planning:-a)Identify specific marketing goals and objectives, develop an implementation plan, and manage regional field marketing team in the execution of marketing plans for corporate markets; analyze region performance data and competitive activity to support the planning process.
- Annual Marketing Activity Planning-a)Create, manage and execute yearly marketing plan to drive revenue growth for assigned region.
- Creating detailed budget and execution of all the activities as per the budget.
- National and Regional Exhibitions:-Ensure participation in relevant National and Regional Exhibitions.
- Planning,Executing and Evaluation-Exhibitions
- Product Launches-Implemented new product line launches by initiating strategic advertising projects, marketing tactics and social media alliances.
- Content Generation-a)Oversee the development of sales-building initiatives, including identifying media support programs and community relations programs. Create Product specific content
- ROI-In alignment and coordination with Sales leadership, execute on systematic development of business reviews, continuous improvements and value case development. b)Evaluate marketing plan performance and all lead driving efforts. Provide any relevant insights and learning and share with regional and corporate counterparts
- Maintain close relationships with all Corporate Sales and Marketing departments to ensure seamless Corp/Field collaboration and communication.
- Boosted sales volume by overseeing marketing budget, promotions and contents to generate ROI of Gross Profit 2.2%adding to overall sales profits and enabling target acheivement.
Assistant Manager-CRM
Hyundai Construction and Equipment India Pvt Ltd
04.2015 - 05.2021
- Leading Customer Service and CRM team.
- Incharge of lead management and Sales conversion through B2B platform.
- Formulated and executed B2B marketing strategies that leveraged tremendous opportunities of growth in revenue and Customer Satisfaction for products.
- Created exceptional Lead management plan, organization and Customer Service infrastructure for all India which maximized team effectiveness and allowed quick rollout of programs and products growing sales and profitability
- Established CRM software across all INDIA dealerships and Regional offices strengthening and streamlining overall Sales process.
- Organized and implemented new product launches with distributors, tracked and addressed sales performances
- Responsible for Implementation , Monitoring and Training for CRM software to Sales and Marketing stake holders all over INDIA
- Increased sales by driving operational efficiencies and building excellent customer rapport.
Senior Customer Support Executive
Misumi India Pvt Ltd
06.2009 - 08.2014
- Built strong relationships with field operations team to support business development opportunities and improve service.
- Generated, compiled and distributed reports of sales leads and up-sell opportunities.
- Responsible for generating Quotations and processing Sales Orders
Increased customer satisfaction by resolving product or Service issues. - Conducted orientation sessions and organized on-the-job training for new hires.
- Handling Logistics and Shipments
- Reduced errors during sales and service processes by devising and deploying template responses.
- Generated highest number of Orders in single day thereby achieving Sales target and increasing profitability.
- Delivered excellent customer service, resulting in consistent 90% customer satisfaction rating
Senior Customer Service Executive
Voltas Ltd
03.2004 - 02.2009
- Escalated critical customer issues to supervisor immediately to avoid lost revenue and canceled policies.
- Entered customer interaction details in SAP to track requests, document problems and record solutions offered.
- Acted as main point of contact for logging customer issues and resolving technical problems.
- Informed customers of sales promotions and services, warranties or terms of sale, and refunds or exchanges.
- Assisted marketing team on short-term and long-term promotional projects and provided regular updates on status and progress.
- Evaluated interactions between associates and customers to assess personnel performance and implement strategies for customer satisfaction improvement.
- Built strong relationships with field operations team to support business development opportunities and improve service.
- Quickly and accurately answered customer questions, suggested effective solutions and resolved issues to increase customer satisfaction 90%
Education
PGDBA - Marketing
Symbiosis University
Pune, MH 08.2020 - Current
Bachelor of Science - Consumer Education
Nirmala Niketan College of Home Science
Mumbai, MH 06.1999 - 01.2004
Skills
Strategic planning
Accomplishments
- Awarded "Global Employee of the 1st Quarter" in revitalizing Digital platform.
- Increased revenue by 2.2% of Sales with successful implementation of curated and designed Marketing Activities as per the Market demands and requirement.
- Successfully established and implemented CRM software across the company.
- Improved sales efficiency by successfully developing and implementing the CRM software.
- Rewarded by the Company for successfully implementing the Marketing events all over the region as per company's standard and quality requirements.
- Successfully implemented Customer and Operator connect programs thereby helping the individuals in getting employment.
- Appreciated and Acknowledged by the Management team consecutively for 3 months for the contribution in enhancing B2B marketing and Lead management.
Timeline
AI &Automation in MS Excel
02-2024
Regional Marketing Manager-West and South Region
Sany Heavy Industries India Pvt Ltd
06.2021 - Current
PGDBA - Marketing
Symbiosis University
08.2020 - Current
Assistant Manager-CRM
Hyundai Construction and Equipment India Pvt Ltd
04.2015 - 05.2021
Senior Customer Support Executive
Misumi India Pvt Ltd
06.2009 - 08.2014
Senior Customer Service Executive
Voltas Ltd
03.2004 - 02.2009
Bachelor of Science - Consumer Education
Nirmala Niketan College of Home Science
06.1999 - 01.2004
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