Poorva Chavan
Mumbai
Summary
Experienced with identifying market opportunities and developing strategic sales plans. Utilizes negotiation and relationship-building skills to drive business growth. Track record of leading successful sales teams and achieving consistent revenue targets.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Senior Sales Executive
Fork Media Group
06.2024 - Current
- At Fork Media Group, I look after the development and management of strategic partnerships with brands across Curly Tales, Hauterfly, and Mashable. My role involves planning and driving revenue, analyzing performance to optimize impact, and negotiating contracts to ensure successful outcomes. With a keen focus on industry trends and evolving digital practices, I work toward building long-term relationships that contribute to sustainable growth.
Sales Associate
Radio City India
12.2023 - 03.2024
- Overview :
- - Fetching new businesses and onboarding the clients with the Radio City 91.1 FM channel.
- - The department being - Neo/ Retail.
- Key role being :
- 1. Researching & reaching out to clients active on print network primarily, and other platforms.
- 2. Database creation of brands across segments ; retail brands.
- 3. Sharing Radio City 91.1's IP's with plans for a radio campaign, to interested clients.
- 4. Coordination with the existing ad agency for brand briefs, if any.
Youtube Operations
Zee Entertainment Enterprises Limited
03.2023 - 06.2023
- Overview :
- 1. End to end video optimisation of ZEE's Hindi GEC YouTube channel - AND TV
- - A SEO practice for helping the videos reach audiences, which involves the process of optimising video titles, tags, thumbnails and setting a playlist, thereby resulting in better search results and channel growth overall.
- Key role being :
- 1. Titling videos, keeping in mind the target audience's language familiarity and keyword research.
- 2. Optimisation of video description.
- 3. Updating tags as per the video relevancy, popularity and generally searched key term.
- 4. Updating thumbnails as per the video's key highlight.
- 5. Adding cards and end screens to increase channel's viewership.
- 6. Scheduling videos for community push.
- 7. Monitoring the analytics for the videos optimised.
Account Executive
MadHawks
07.2022 - 01.2023
- Overview :
- 1. Designing a digital strategy and the roadmap for the brand in collaboration with the internal team.
- 2. Reviewing and suggesting correction measures for digital marketing campaigns to the clients.
- 3. Aligning specialist team including creative, content and paid media to the brand's business and the digital objectives.
- 4. Overlooking performance marketing and SEO strategies with the internal team and with clients.
- Key role being :
- 1. Increasing the customer engagement
- 2. Reaching out to new audience and increasing visibility
- 3. Understanding the market trends and implementation of new ideas along with a balance understanding of on going social media trends
- 4. Increasing number of followers, likes, comments and reach of the handle
- 5. Staying up-to-date on consumer research and market trends
- 6. Creating competitor reviews and situational analyses
- 7. Identifying insights, challenges and opportunities
- 8. Developing brand architecture, positioning and strategy
- 9. Meeting and presenting to clients
- 10. Client relationship management
Marketing Trainee
Viacom18 Media Private Limited
01.2022 - 07.2022
- Marketing trainee for flagship channel - Colors, and Rishtey Cineplex.
Sales And Marketing Intern
TheCandido
09.2021 - 01.2022
- Key role being :
- - Researched on emerging marketing trends and executed campaigns for generating leads through LinkedIn.
- - Maintained company's databased, and analysed ways of expanding the company's revenue.
- - Designed creatives & maintained social media accounts, and executed paid ads on social media platforms, including Facebook and Instagram, while managing the ORM.
Social Media Marketing Intern
Media Moments
09.2021 - 11.2021
- Key role being :
- - Running Wella India's social media campaigns, strategized and prepared monthly calendar with brand's concept.
- - Assisting the creative team for ideating social media posts.
- - Created and executed an engagement opportunity with relevant audience periodically.
Education
Bachelor of Mass Media - Advertising
Ritambara Vishwa Vidyapeeths Malini Kishor College of Commerce And Economics
Mumbai 01.2021
10th Grade - Business/Commerce, General - GCSE
RBK School
01.2016
Skills
- Strategic Partnerships
- Sales Growth
- Revenue Generation
- Client relationship management
- Negotiation expertise
- Sales presentations
Certification
- Data Analytics Methods for Marketing
- Digital Channel Planning and E-Commerce Strategy
- Data Analysis with Spreadsheets and SQL
Timeline
Senior Sales Executive
Fork Media Group
06.2024 - Current
Sales Associate
Radio City India
12.2023 - 03.2024
Youtube Operations
Zee Entertainment Enterprises Limited
03.2023 - 06.2023
Account Executive
MadHawks
07.2022 - 01.2023
Marketing Trainee
Viacom18 Media Private Limited
01.2022 - 07.2022
Sales And Marketing Intern
TheCandido
09.2021 - 01.2022
Social Media Marketing Intern
Media Moments
09.2021 - 11.2021
Bachelor of Mass Media - Advertising
Ritambara Vishwa Vidyapeeths Malini Kishor College of Commerce And Economics
10th Grade - Business/Commerce, General - GCSE
RBK School
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