POETRY
Praful Akhani
Mumbai
Summary
Seeking a position to utilize skills and abilities in the Information Technology Industry that offers professional growth while being resourceful, innovative and flexible. Productive Digital Marketing Executive with expertise identifying market trends and customer needs to create highly targeted campaigns. Versatile professional well-versed in all aspects of online and offline marketing campaigns from concept development to launch. Dynamic leader and collaborator recognized for multitasking and implementing multiple digital projects within budget.
Overview
13
13
years of professional experience
5
5
years of post-secondary education
1
1
Language
Work History
Head of Digital Marketing
ASCENT INSIGHTS
01.2022 - Current
- Tracked key performance indicators to analyze campaign effectiveness and inform future strategies.
- Launched new product lines through effective online campaigns that generated significant interest from target audiences.
- Mentored junior team members, aiding in their professional development within the organization.
- Spearheaded the development of mobile apps and responsive websites for an enhanced user experience across devices.
- Utilized search engine optimization best practices to increase website visibility and rankings.
- Streamlined processes related to project management, improving efficiency within the department.
- Managed relationships with external agencies, vendors, and partners for successful collaborations in digital initiatives.
- Established a robust social media presence, fostering a strong community of engaged followers.
Co-Founder
INVOLVE INOVATE INTEGRATE GENERATIONS PVT LTD
05.2017 - 01.2022
- Increased company revenue by developing and implementing innovative marketing strategies.
- Evaluated market trends to identify emerging opportunities and inform strategic decision making.
- Drove company expansion into new markets, increasing overall brand visibility and recognition.
- Managed financial operations, ensuring fiscal responsibility and maintaining profitability during periods of economic uncertainty.
- Streamlined operational processes for improved efficiency and cost reduction.
- Implemented data-driven decision-making to optimize business performance and drive growth.
Resolution Expert
Sutherland Global Services
01.2016 - 05.2017
- Started with an inbound agent as a Technical Support Consultant
- Troubleshooting hardware & software related issues on call, chat as well as email
- Managing multiple customer database & quick resolution with key focus on customer satisfaction
- Worked as an SME & handled a team of 12 OJT consultants for 1 month
- Worked as a Trainer for 2 months.
Survey Programmer
UGAM SOLUTIONS
07.2015 - 12.2015
- Designing, development & hosting of survey
- Worked with languages: Frontend: HTML, Jscript, JavaScript, CSS
- Backend: SQL Server
- Client: Hall & Partners
- Meeting short deadlines for survey link delivery
- Interacting with Project Managers for client requirements
- Leading client calls from the Survey Programming team
- Making project reports.
Resolution Expert
Sutherland Global Services
07.2013 - 06.2015
- Started with an inbound agent as a Technical Support Consultant for Client DELL COMPUTERS
- Troubleshooting hardware & software related issues on call, chat as well as email
- Managing multiple customer database & quick resolution with key focus on customer satisfaction
- On basis of skills promoted as a Resolution Expert after 7 months
- Do research & development on new issues related to hardware & software
- Worked as an SME & handled a team of 15 consultants for 3 months.
Customer Service Representative
I2C WORLD
11.2013 - 07.2013
- Worked for an outbound USA sales process (Gas & Electricity)
- Meeting targets
- Good communication skills.
Customer Service Representative
SILGATE SOLUTIONS LTD.
09.2011 - 04.2013
- Worked for an outbound USA sales process (Brand stores)
- Meeting targets
- Good communication skills
- Clients: Walmart, Target, Best Buy.
Education
Bachelor of Science - Information Technology
Kevempu University
KARNATAKA 06.2012 - 11.2013
GNIIT -
NIIT MUMBAI
MUMBAI 03.2011 - 03.2013
High School Diploma -
Mithibai College, Mumbai
MUMBAI 03.2006 - 03.2007
S.S.C -
Mother Mary's English High School, Mumbai
MUMBAI 03.2004 - 03.2005
Skills
Content Marketing
Customer Segmentation
Cross-Channel Marketing
Campaign Management
Google Analytics
Conversion Rate Optimization
AI-driven Marketing
CRM Management
Geo-targeting
Online Reputation Management
E-commerce strategy
Video Marketing
Influencer Marketing
Search Engine Optimization
Email marketing campaigns
Google Analytics Setup
Google Analytics understanding
Campaign Performance Tracking
Strategic Marketing
Product Promotion
Strategic Planning and Alignment
Contract Negotiation
Relationship Building
Training and Onboarding
Market Trends Analysis
Market Research Analysis
Escalation management
Customer Service
Call Center Operations
Technical Troubleshooting
Complaint resolution
LiveChat
Documentation And Reporting
Written and oral communication
Customer Support
Product and service knowledge
Customer Satisfaction
Call Center Customer Service
CRM Navigation
Language Fluency
Technical Support
Customer Relationship Management
De-Escalation Techniques
Creative solutions
Self-awareness
Influencing skills
Assertiveness
Problem-solving aptitude
Self Motivation
Interpersonal Communication
Time management abilities
Team Collaboration
Multitasking
Personal Information
- Passport Number: J7275303
- Date of Birth: 12/19/1989
- Gender: Male
- Nationality: Indian
Technical Skillsets
WORDPRESS DEVELOPER, SHOPIFY DEVELOPER,C#, VB.NET, C, C++, HTML, ASP.NET, CSS, SQL Server, SEO, SMM
Interests
SINGING
DANCE
COOKING
TRAVEL
Disclaimer
I hereby declare that the all information, which I have been written, is correct as per my performance and it's totally related with my career and me.
Timeline
Head of Digital Marketing
ASCENT INSIGHTS
01.2022 - Current
Co-Founder
INVOLVE INOVATE INTEGRATE GENERATIONS PVT LTD
05.2017 - 01.2022
Resolution Expert
Sutherland Global Services
01.2016 - 05.2017
Survey Programmer
UGAM SOLUTIONS
07.2015 - 12.2015
Customer Service Representative
I2C WORLD
11.2013 - 07.2013
Resolution Expert
Sutherland Global Services
07.2013 - 06.2015
Bachelor of Science - Information Technology
Kevempu University
06.2012 - 11.2013
Customer Service Representative
SILGATE SOLUTIONS LTD.
09.2011 - 04.2013
GNIIT -
NIIT MUMBAI
03.2011 - 03.2013
High School Diploma -
Mithibai College, Mumbai
03.2006 - 03.2007
S.S.C -
Mother Mary's English High School, Mumbai
03.2004 - 03.2005