Pragya Sharma
Brand Partnerships
Mumbai
Summary
Marketing, brand, product & revenue specialist with 16 years of work experience, currently leading Brand Partnerships & IPs at District by Zomato across music, lifestyle, comedy, sports & luxury as genre. Core Strength in Insight led Strategic Brand Positioning and Business Strategies with 360-degree Integrated marketing and Sales management plans for PAN India. Specialties: Marketing, Marketing communications, ATL, Social Media Engagement, Celebs & creator community, Public Relations, Strategic Planning, Team Management Driven & ambitious woman leader!
Overview
17
17
years of professional experience
2
2
Certifications
2
2
Languages
Work History
Associate Director
District by Zomato
09.2024 - Current
- Leading brand partnerships and sponsorships for the district's live ecosystem, festivals, and concerts.
- Proven experience in integrated marketing across offline events, digital platforms, influencer marketing, and content-driven campaigns.
- Deep understanding of audience segmentation, paid media strategy, and brand amplification.
- Work closely with the IP and Operations teams to create the revenue achievement strategy.
- Establishing positive business relationships with external partners, advertisers, and internal teams to leverage the full breadth of Eternal offerings.
- Negotiation & Contracts: Lead contract negotiations, defining terms, structure, and execution strategies.
National Head - Brand Partnerships
PAYTM Insider
09.2023 - Current
- Heading Brand partnerships & IPs Pan India for Paytm Insider's business across Live entertainment, artist tours, IPs, sports, comedy & lifestyle/ luxury events.
- Bringing in synergies between Paytm digital ecosystem & platform offerings along with offline opportunities to offer prospective brand partners a relevant reach.
- Extensive expertise in working with artists / creators/ celebs, promoters, producers & brands across account management, new business development, media strategy and buying, agency management and budget control within fast moving corporate environments.
- Curating, designing & executing 360 Marketing Solutions for various National & International Brands.
- Sound understanding of content & digital landscape.
- Leading a team of region heads across North, South & West part of the country.
- Building roadmap for Paytm Insider to become a leader in live entertainment industry.
AVP & National product head IPs
Entertainment Network (India) Ltd (Times group)
03.2011 - 09.2023
- Building the brand into a content leader in IPs space.
- Driving the content strategy & P&L by driving artist liasoning, contracts, creative, execution, production, post production, digital media, launch, promotion and marketing.
- Create content strategy driven by data analysis, customer preferences and market dynamics.
- Defining roadmap to transform the BRANDED content vertical into significant topline / bottom-line contributor.
- Launch new products, define pricing, create effective media evaluation matrix, implement promotional strategies, coach a high performance creative & revenue team and help boost video content vision of the organization.
- Lead the platform & distribution strategy for the IPs/ branded content.
- Successfully launched 9 brand new products for the organization including first season of luxury design centric IP - Dream Homes with Gauri Khan & a tech based product targeting the Gen-Z audience.
- Drove successful negotiations with artists/production/PR teams to bring cost efficiencies.
- Delivered profitability of 91% on one of the seasoned IPs (What Women Want).
- Added Brand extension & licensing legs to the established IPs.
- Facilitated revenue of 100 Mn in FY23.
Business Development Manager
Sodexo
03.2009 - 03.2011
Education
Masters in Business Administration - Marketing
ICFAI Business School
03.2009
Bachelors of Science - Microbiology
Maharani College
03.2007
Schooling - undefined
Maharani Gayatri Devi Girls School
03.2004
Skills
- Media
- Digital marketing
- IPs
- Events
- 360 Degrees Brand solutions
- Celebs & artist management
- Public relations
- Brand Management
- Building & designing campaigns
- Business Development
- Brand Partnerships
- Team Management
- P&L management
- Marketing
- Luxury Brand Management
Certification
YouTube Certified Branded Content Strategist Authority Feb 2020
Interests
Reading, Networking, Golf, Marathons, Strength Training
MOST PROUD OF
- Physical Organization Creative Thinking, Effectiveness, Productivity
- Planning Analyzing Issues, Decision Making, Project Management, Strategic Planning
- Team Work Collaboration, Delegation, Goal Setting, Group Leadership
- Versatile Handling multiple tasks with calm attitude and approach
- Attitude Handling multiple tasks with calm attitude and approach
MY TIME
- Working (35%)
- Family (15%)
- Co-ordination (20%)
- Entertainment (15%)
- Relaxing (15%)
Marathon Runner
Accomplished Multiple Half Marathons across the country including Mighty Ladakh Marathon in 2022 & 2024.
Timeline
Associate Director
District by Zomato
09.2024 - Current
National Head - Brand Partnerships
PAYTM Insider
09.2023 - Current
AVP & National product head IPs
Entertainment Network (India) Ltd (Times group)
03.2011 - 09.2023
Business Development Manager
Sodexo
03.2009 - 03.2011
Bachelors of Science - Microbiology
Maharani College
Schooling - undefined
Maharani Gayatri Devi Girls School
Masters in Business Administration - Marketing
ICFAI Business School
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