Pranita Yeotikar
Pune
Summary
Results-driven Certified Business Analyst professional transitioning from SEO Analyst to Business Analysis with 8+ years of experience in data analysis, process optimization, and stakeholder collaboration. Experienced in delivering analytics-driven solutions across FinTech, SaaS, E-commerce, and Supply Chain domains using Power BI, Tableau, and SQL. Digital marketing background provides strong customer behavior insights, contributing to 30–40% improvements in website performance and supporting data-driven business decisions.
Overview
11
11
years of professional experience
1
1
Certification
Work History
SEO Specialist
IBN Technologies Limited
Pune
03.2025 - 06.2025
- Conducted in-depth data analysis and market research to identify user behavior patterns, providing actionable insights that led to a 15% increase in organic traffic and a 10% improvement in conversion metrics.
- Collaborated with content and development teams to implement strategic recommendations, ensuring alignment with business goals and driving measurable results.
SEO Analyst
AMA Research & Media
Pune
03.2023 - 02.2025
- Monitored and analyzed website performance using Google Analytics, providing actionable insights and recommendations to stakeholders that helped improve organic search rankings.
- Developed and executed comprehensive strategies that contributed to a 25% increase in website traffic within the first six months.
- Implemented technical SEO solutions that improved data structure and website compliance, leading to more efficient site indexing.
SEO Analyst - Digital Marketing
Turing
Palo Alto
05.2022 - 08.2022
- Performed regular SEO audits to identify technical issues and implemented corrective actions that improved site performance and user experience.
- Analyzed competitor strategies and market data to inform content creation and optimize existing content for LATAM countries, resulting in a 12% increase in user engagement.
Sr. SEO Analyst
Buzzle Software Solutions
Pune
03.2016 - 03.2022
- Acted as a consultant to clients, conducting in-depth data analysis and site audits to identify strategic opportunities for business growth.
- Advised clients on SEO strategy, providing a comprehensive roadmap for success by gathering and documenting their business needs.
- Monitored and analyzed website performance using tools like Google Analytics and SEMrush, providing detailed reports and actionable insights that influenced client decisions.
Assistant Lecturer
Dr. B.N.C.P.E. and Computer Science & Technology
Yavatmal
08.2014 - 05.2015
- Instructed students in classroom environments and explained the importance of speech delivery and presentation.
- Assisted in the planning and development of teaching materials, workbooks, and class projects.
Education
Master of Computer Application -
Amaravati University
Yavatmal09-2013
Bachelor of Computer Application -
Amaravati University
Yavatmal06-2010
Skills
Business Analysis: Requirements Gathering, Business Process Modeling, Stakeholder Management, Gap Analysis, Business Reporting, BRD & FRD Documentation, Agile/Scrum
Tools: JIRA, Confluence, MS Visio, Drawai, Lucidchart, Power BI, Excel, Google Analytics, SQL (Basics)
Methodologies:Agile, Scrum, SDLC, UAT, Kanban
Core Strengths:Analytical Thinking, Problem Solving, Communication, Documentation, Data Interpretation
Projects
SaaS Project Management Platform - Business Analyst [2025]
- Defined requirements for automation rules, sprint tracking, and dashboard widgets.
- Mapped AS-IS and TO-BE workflows and documented acceptance criteria.
- Collaborated with UX and engineering teams to refine backlog items and prioritize releases.
- Conducted gap analysis and requirement validation, reducing scope creep by 30% across multiple sprints.
FinTech Mobile Banking App - Business Analyst[2025]
- Documented requirements for fund transfer, UPI integration, bill payments, and security controls.
- Created user stories, acceptance criteria, and workflows in Jira for Agile sprints.
- Designed UAT scenarios and validated transaction flows and authentication logic.
- Collaborated with stakeholders to prioritize features, achieving 95%+ test coverage and on-time MVP delivery.
E-Commerce Order & Inventory Dashboard - Business Analyst[2026]
- Built data models and Power BI dashboards for inventory, stock levels, and order KPIs.
- Prepared use case diagrams and process maps for vendor integration and order lifecycle.
- Conducted stakeholder analysis and recommended improvements to reduce stockout issues.
- Analyzed order data trends, optimizing inventory thresholds to cut stock-outs by 25% and improve fulfillment rates.
Certification
- IBM - Business Analyst Professional Certificate - Coursera
- Financial Technology (Fintech) Innovations Specialization- Coursera
- Google Business Intelligence Certificate - Coursera
- Business Analysis Certification - Microsoft & LinkedIn
- Business Analysis Fundamentals - Udemy
- Business Analysis Skills & Modeling Techniques - Udemy
- Supply Chain for Management Consultants & Business Analysts - Udemy
Languages
English
Upper Intermediate (B2)
B2
Hindi
Upper Intermediate (B2)
B2
Marathi
Upper Intermediate (B2)
B2
Timeline
SEO Specialist
IBN Technologies Limited
03.2025 - 06.2025
SEO Analyst
AMA Research & Media
03.2023 - 02.2025
SEO Analyst - Digital Marketing
Turing
05.2022 - 08.2022
Sr. SEO Analyst
Buzzle Software Solutions
03.2016 - 03.2022
Assistant Lecturer
Dr. B.N.C.P.E. and Computer Science & Technology
08.2014 - 05.2015
Master of Computer Application -
Amaravati University
Bachelor of Computer Application -
Amaravati University