Pratyush Sinha
Mumbai
Summary
Digital marketing technologist with over 12+ years of B2B, B2C and B2B2C marketing and leadership experience, with a proven track record of delivering world-class digital marketing campaigns within various industries.
Strong digital marketing professional with a strong passion for demand generation, Account-based Marketing (ABM), Search Engine Optimization (SEO), Search Engine Marketing (SEM), and leading digital marketing teams.
Overview
15
15
years of professional experience
Work History
Head of Marketing
Blenheim Chalcot
06.2022 - Current
- Created and implemented global digital campaign framework for hardware and SaaS product lines under 8 companies within Blenhiem Chalcot group.
- Launched over 25 vertical focused campaigns focusing on building awareness, demand, and pipeline in key growth verticals and pillars.
- Built and provided team leadership with 35 direct reports.
- Achieved a 16:1 ROI by generating £50M+ revenue from 75K marketing qualified leads on a £3M budget within 12 months in 2022.
- Led email marketing campaign management projects which managed over 2,500 email campaign projects with a volume of 7.1 million emails per month
- Implemented systems and processes for marketing data analytics with the end goal of delivering actionable insights into core KPIs like conversion rates, CLV (customer lifetime value), CAC (customer acquisition costs), ROAS and target demographics across marketing services rendered at seven portfolio brands.
- Worked side by side with global sales leaders to launch products and lead generation campaign that resulted in over 400% increase in visits to out websites and campaign landing pages, and a 250% increase in SQL's.
- Consistently built and launched vertical focused demand generation and ABM campaigns that exponentially grew sales pipeline, resulting in 16 consecutive quarters of beating revenue goals and displaying growth.
- Collaborated with the web development team on five website development projects and also worked on implementing content-gating (paywall alternative) across all seven media publishing websites
- Worked with sales team to create and launch first ABM program with highly personalized ads, journeys, and content that targeted top IoT strategic accounts, resulting sales closing 30 million dollars in new deals.
- Worked closely with regional sales leaders and account managers to identify high tiered ABM accounts and provide ABM sales enablement collateral.
- Built the campaign reporting and analytics dashboard by integrating marketing tech stack: Adobe Marketo, Google Analytics, DOMO, and more.
- Represented the Technology division internationally within the Global Gen AI Committee at Blenheim Chalcot and led the adoption of Gen AI tools for marketing content generation
- Maintained expert-level digital reporting skills that included actionable insights to increase ROI
- Expert in Marketing Automation and analytics platforms such as SAP Hybris, Adobe Marketo, HubSpot, Salesforce, Demandbase, Google Analytics, and more.
Global Marketing Segment Manager
Megger
10.2018 - 07.2020
- Led the development of global marketing campaigns for three major segments (Transformer Testing, Realy and Protection Testing, Circuit-Breakers Testing) comprising of over 80 product types.
- Responsible for setting business directions to help achieve the global STRIVE plan by collaborating with cross-functional teams across product development, R&D, sales, and business development.
- Launched 10 new product and delivered 12 sales-activation campaigns in 18 months.
- Ensured compliance with overall global marketing & communications strategy at all regional levels and also ensured consistency in quality standards across all marketing communications activities at all local and regional levels.
- Collaborated and supported the Business Development unit for creation of customized marketing campaigns for each segment.
Marketing & Communications Manager
Megger
11.2014 - 10.2018
- Spearheaded all marketing & communication activities for India & South Asia.
- Led the deployment of global marketing plans at the regional level for product launch campaigns and sales-activation campaigns and ensured compliance with standards defined by the group marketing teams and ensured consistency in delivery.
- Conducted market research to identify customer needs and preferences.
- Developed and orchestrated Digital Marketing campaigns in SEO, SEM, Facebook, LinkedIn, Google Display Network, and Google Search Engine for focused products and applications to meet the business objective.
- Managed consistent design theme, look and content of organization's online presence in all location campaign deployments.
- Led the media-relations initiative to develop a strong roster of relationships with business and trade press, and played a key role in fostering strong relationships with key executives.
- Maintained positive relationships with external marketing and PR teams, optimizing value with collaborative approach.
- Launched 15 new products in 48 months to distributors and customers through various digital and social channels.
- Played a pivotal role in the local deployment and training of the marketing automation tool (SAP Hybris) and CRM (SAP C4M) in alignment with the global deployment and training program.
- Coordinated effective placements of online media and print ads for maximum effectiveness and exposure.
- Liaised with the global marketing team and agencies to develop & execute a rebranding brand marketing campaign for two acquired brands in India and South-East Asia.
- Led the end-to-end strategic planning and execution of 12 exhibitions, and 65 events in South Asia.
- Planned and organised distributor training through training events and webinars for all Indian distributors. Supported distributors with various marketing activities for branding, advertising and promotions.
Marketing Manager
Picks Group
04.2009 - 10.2014
- Led brand marketing and communication team of 10 marketing professionals, heading corporate communications and PR for all brands.
- Managed digital marketing operations for ultrasound and medical imaging devices, collaborating with marketing communications and group brand management teams to map and implement digital marketing strategies.
- Maintained customer data, analysed interactions, prepared comprehensive reports, and improved marketing strategies and campaigns.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
Education
MBA - Marketing
Manipal University
Karnataka, India06.2012
Bachelor of Science - Information Technology
Mumbai University
Mumbai, India04.2009
Skills
- Product Marketing
- Growth Marketing
- Performance Marketing
- Marketing Automation
- Performance Metrics Analysis
- Campaign Development
- Content roadmap and creation
- Customer Segmentation
- Market Research
- Google Ads Certified
Timeline
Head of Marketing
Blenheim Chalcot
06.2022 - Current
Global Marketing Segment Manager
Megger
10.2018 - 07.2020
Marketing & Communications Manager
Megger
11.2014 - 10.2018
Marketing Manager
Picks Group
04.2009 - 10.2014
MBA - Marketing
Manipal University
Bachelor of Science - Information Technology
Mumbai University
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