Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

Priyanka Ghoprade

Pune

Summary

Results-driven Salesforce Marketing Cloud (SFMC) Developer with 3+ years of experience collaborating with top Fortune 500 companies like eClerx, KPMG, and Wipro. Seeking a role to further develop skills, explore new technologies, and tackle fresh challenges. Demonstrated proficiency in utilizing various Salesforce Marketing Cloud tools such as Email Studio, Journey Builder, Automation Studio, Content Builder, and Audience Builder to execute data-driven and personalized marketing campaigns. Skilled in system integration, marketing workflow optimization, and boosting customer engagement through automation.

Overview

11
11
years of professional experience

Work History

Senior Analyst, SFMC DEVELOPER

eClerx
04.2022 - Current


  • Worked on a global project for a MNC operating across diverse sectors, including food delivery, restaurant chains, and ride services, implementing SFMC solutions to optimize marketing campaigns across 100+ countries.
  • Collaborated with marketing and business teams to understand requirements and design tailored technical solutions on the Salesforce Marketing Cloud (SFMC) platform, ensuring seamless alignment between marketing strategies and technical execution.
  • Developed and customized SFMC solutions using Email Studio, Journey Builder, Automation Studio, and Content Builder, creating personalized email campaigns, customer journeys, and automation workflows to deliver targeted communications and improve customer experience.
  • Utilized AMPscript and Personalization Strings to deliver dynamic content within email campaigns, enhancing relevance by personalizing messages based on customer behavior and preferences, leading to more engaging and responsive campaigns.
  • Generated Tracking and Intelligence Reports, providing actionable insights into campaign performance and customer behavior, enabling the marketing team to fine-tune strategies and optimize future campaigns.
  • Created and edited responsive emails using HTML and CSS, ensuring compatibility across devices and browsers.
  • Integrated Salesforce Marketing Cloud with external systems (CRM platforms and APIs).
  • Leveraged AMPscript for multi-language emails, reducing the need for multiple versions and improving global customer engagement.
  • Used SQL and Data Views for precise data retrieval, enhancing campaign targeting and improving email deliverability.
  • Designed and implemented data imports, exports, and transformations to support effective and personalized marketing campaigns, ensuring that all necessary data was available for precise targeting and segmentation.
  • Created audience segmentation strategies using Data Extensions and Audience Builder to deliver tailored communications.
  • Worked with cross-functional teams to troubleshoot and resolve SFMC-related issues.
  • Tools and Skills : JIRA Workflow, Slack Channel, HTML, CSS, SQL, Salesforce Marketing cloud

Campaign Operation Specialist

Index Markets Research (IMR)
06.2018 - 04.2022
  • Email Marketing-Campaign operation.
  • Create and manage campaigns.
  • Help clients to plan their Campaign according to their market requirement for a specific period.
  • Audit the Campaigns for the clients.
  • Manage the end-to-end email execution process from email campaign set-up, testing, QA, live previews and deployment.
  • Proactively track, monitor, analyze and optimize campaign performance.
  • Implementing and planning for email, landing pages, forms, SMS, Push, Newsletter and smart campaigns.
  • B2C (Business To Consumer) integrated marketing campaigns with the aim of acquiring and retaining customer.
  • Tools and skills: HTML, CSS, SQL, Client Specific Tools

Analyst

KPMG
07.2017 - 02.2018
  • SEO-Specialist.
  • Manage Digital Marketing, Search Engine Optimization and Social Media Marketing strategies.
  • Handling and managing lead generation process.
  • Managed Facebook Ad Campaign for lead generation and brand awareness for real estate projects.
  • Managing article submission process on paid and free sites.
  • Reporting, tracking web traffic through Google Analytic (UA) & GA4.
  • Research competitors and provide suggestions for improvement.
  • Managing on-page and off-page SEO optimization.
  • Develop and implement link building strategy.
  • Planning & executing an off–page optimization strategy on daily basis.
  • Tools and skills: Mailchimp, Zoho, Google Analytics, Keyword Planner, Google Trends, SEOptimer, Google search console, Google Tag Manager

Executive

RJ Global Services India
01.2016 - 05.2017
  • The UK Healthcare claims journey provides the biggest opportunity for 24/7 digital engagement to improve customer experience whilst at the same time connecting affluent Health customers with true customer composite.
  • Responsible for Test estimations, Test planning, Test cases and test data Preparation and Test execution.
  • Responsible for reviewing and giving test sign off.
  • Creating and executing regression test cases and regression packs as part of regression testing of Web services.
  • Defect logging/tracking and Retesting.

Senior Associate

Wipro Ltd.
07.2014 - 10.2015
  • Created test cases for new product development.
  • Worked with quality assurance.
  • Communicated with offshore and onshore team members to complete assignments on time.
  • Involved in designing and executed the test cases according to the functional specification.
  • Performed Smoke, Functional Re-testing and Regression Testing.
  • Interact with developers and discussed technical problem, Bugs, tracking.
  • Reporting the regular status to the manager in timely manner.
  • Tools and skills: ServiceNow, Citrix, E-Oscar, Coco

Education

Master of Science - Computer Science

Dr. D. Y. Patil ACS College Pimpri
Pimpri, Pune
07.2015

Bachelor of Science - Computer Science

Dr. D. Y. Patil ACS College Pimpri
Pimpri, Pune
07.2012

HSC - undefined

D. P. Bhosale College
Koregaon, Satara
02.2008

SSC -

The Modern English School
Koregaon, Satara
03.2006

Skills

  • SFMC Email studio
  • Basic Automation Studio
  • Basic Journey Builder
  • AMPscript
  • Mobile Studio & Mobile Push
  • WhatsApp Messaging
  • HTML & CSS
  • SQL Query
  • Intelligence Report
  • Personalization Strings
  • Audience Builder
  • Data Extensions
  • Salesforce CRM
  • Generative AI (TUM Certified)

Timeline

Senior Analyst, SFMC DEVELOPER

eClerx
04.2022 - Current

Campaign Operation Specialist

Index Markets Research (IMR)
06.2018 - 04.2022

Analyst

KPMG
07.2017 - 02.2018

Executive

RJ Global Services India
01.2016 - 05.2017

Senior Associate

Wipro Ltd.
07.2014 - 10.2015

Bachelor of Science - Computer Science

Dr. D. Y. Patil ACS College Pimpri

HSC - undefined

D. P. Bhosale College

Master of Science - Computer Science

Dr. D. Y. Patil ACS College Pimpri

SSC -

The Modern English School

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Priyanka Ghoprade