Puneet Dewli

• Transitioned within the Ogilvy Group to lead De Beers Group’s India business. Currently heading the communication strategy for the launch of INDRA (Indian Natural Diamonds Retailers Alliance) — a strategic initiative by De Beers and GJEPC (Gems and Jewellery Export Promotion Council) to promote natural diamonds among Indian jewelers.
• Key responsibilities include brand positioning, creative oversight, campaign rollout planning, and stakeholder coordination across trade and retail networks.
• Partnered with business leaders to deliver services that support company objectives and consistent with corporate values.
• Coordinated with other departments to ensure seamless delivery of services across all touchpoints in the customer journey.
• Streamlined internal processes for better workflow management and improved cross-functional collaboration within the organization.

Led key client partnerships and strategic initiatives across a diverse portfolio:

• GSK Pharma – Urology Therapy (Avodart/Duodart): Drove brand strategy and execution for one of Ogilvy’s marquee global healthcare accounts. Acted as the primary liaison across marketing, procurement, and production, collaborating closely with WPP’s specialized medical agency partners.
• Adani Corporate Campaign: Spearheaded the launch of a corporate reputation campaign, overseeing integrated communication planning and execution.
• Vi Business (Enterprise Division): Managed the end-to-end communication strategy for Vi’s B2B vertical, delivering targeted, insight-led campaigns.

Company Overview: Reliance Retail Limited - Smart Superstore/JioMart.

• Manage campaigns and communications for a leading grocery retail brand in India.
• Working with creative and planning teams to craft brand, as well as tactical communication, along with all ATL/BTL requirements for the client.
• I have led all film campaign executions with production houses, from cost negotiations to final delivery for the brand.
• Leading all engagements with a strong team of four people for not just daily jobs, but also proactive initiatives for the business.

Canara Robeco Mutual Fund

• Managed one of the most sought after AMCs with a great legacy of being India's second oldest AMC. Persistently working toward strengthening and growing the 3-year long partnership with the brand through effective scheme based and investor education initiative communication. Been highly rated by the Client team on the regular relationship audits done by the agency.
  

Other brands Worked on:
Emami HE Deodorants

• Started at Ogilvy as an intern in September 2010 and got hired in the second month of my internship.
• This being my first formal job in advertising, it gave me an overview on various operations.
• Worked on a Telecom and BFSI brand in my very first role and got a chance to work closely with the planners on product and communication research along with other regular operational activities.
• My stint with Ogilvy spanned over 8 years where I got a chance to work on some extremely successful businesses and helped me grow professionally from an Assistant Account executive to an Account Director.
• My role transformed from running daily operations to leading a team of 3 executives across multiple brands.
• Responsible for managing all brand building activities and maintaining great relationships with all the clients.
• Ensuring smooth and error-free execution of marketing communications through various channels comprising TV, Press, Outdoor, Point of sale, Radio for the client.
• Planning and executing effective 360-degree communication for the Clients.
• Responsible for project management from all perspectives, effective strategic interventions, creative conceptualization and budget based production of deliverables.
• Besides regular brand work also always willing to help other less experienced team members with workloads.
• Brands worked on: Marico (Parachute Mens Hair Cream/ Livon), Milton Housewares, Bosch Home Appliances, Binani Cement, IDBI Federal Life Insurance, National Centre for Performing Arts.
• Projects handled: Double A papers, Superfan, NFDC - Ministry of I&B, Nature Forever Society.
• Achievements: Bagged a Bronze Effie in Banking and Finance category for the very first campaign I worked on for my Client IDBI Federal Life Insurance.
• Was fortunate to be a part of Binani Cement and Milton Campaigns which bagged accolades at the prestigious Kyoorious, Mirchi Kaan, IndIAA awards and Ogilvy's Envies.