Summary
Work History
Education
Certification
Skills
Overview
Generic

PURVA SAKHARE

Campaign Developer
Mumbai

Summary

Experienced Campaign Developer with 6+ years in marketing end-to-end campaign management and data-driven decision-making. Skilled in SQL & optimizing multi-channel campaigns. Proven track record of driving performance improvements through data analysis, reporting, and cross-functional collaboration.

Work History

Campaign Developer

Eclerx Services Pvt Ltd
6 2022 - Current
  • Experienced in using Teradata SQL, Python, BigQuery, and GitHub to design and execute end-to-end email marketing campaigns.
  • Skilled in building multi-channel, multi-wave, trigger & incentive campaigns. Reviewing and validating campaign workflows for efficiency and effectiveness.
  • Assisted in the seamless migration of campaign data from the Teradata database to Google BigQuery, ensuring efficient data transition and optimization.
  • Extracted and analyzed data from Teradata and BigQuery to support targeted communication efforts for PayPal consumers and merchants.

Campaign Developer

Kotak Mahindra Bank Ltd
05.2019 - 06.2022
  • Utilized the UNICA campaign tool to design and execute multichannel marketing, promotional, and trigger-based campaigns.
  • Skilled in SQL development and data analysis, collaborating with analytics teams to ensure accurate reporting and tracking.
  • Focused on optimizing campaign workflows, ensuring data quality, and coordinating with internal and external teams to improve efficiency and meet campaign objectives.

SQL Analyst

Rentokil PCI
11.2017 - 05.2019
  • Provided backend support for ERP application (OpenERP) using PostgreSQL, including database backups, updates, and data management.
  • Managed company's employee directory ('Anthill') & updated employee information. Developed SQL queries for report generation and deployed to live servers.
  • Created and maintained sales dashboards in Excel/Google Sheets using SQL data, VLOOKUP & Pivot Tables. Also handled direct data insertion into databases & prepared business performance dashboards for management.

Junior Engineer

Technosoft Engineering Projects Ltd
09.2016 - 05.2017
  • Designed and maintained online product catalog for US based client, converting paper-based catalogs and legacy data into efficient digital format.
  • Provided keyword mapping and tagging for various content types (images, documents, videos) to enhance searchability.
  • Optimized search engine for improved user experience and coordinated with client, ThomasNet, on project requirements.

Education

B.E - Electronics Engineering

Shah & Anchor Kutchhi Engineering College
Mumbai, India
01-2016

H.S.C - Science

Ramnarain Ruia College
Mumbai, India
01-2011

Certification

Marketing Cloud Email Specialist

Skills

Application/Tools : OpenERP (ODOO), pgAdmin 4, IBM UNICA Campaign, SQL developer, Excel, Jupyter Notebook, Adobe Campaign, GitHub, Citrix, Salesforce

Overview

2025
2025
years of professional experience
2
2
Certificates

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PURVA SAKHARECampaign Developer