Rahul Kumar
Organic Growth Hacker - SEO + Website
Pune
Summary
Innovative SEO Professional with 10+ years of experience delivering exceptional SEO Roadmaps based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in consulting, vendor management & team management capabilities. Detail-oriented, attentive and a quick learner.
Overview
17
17
years of professional experience
5
5
years of post-secondary education
Work History
Chief Manager, SEO + Website
Bajaj Allianz Life Insurance Company
Pune
04.2024 - Current
- Improved website rankings by conducting thorough keyword research, Siloing and implementing effective on-page optimization strategies.
- Delivered 100% business growth with SEO & CRO optimizations.
- Worked on complete website revamp with improved designs and Lead Capturing Mechanism.
- Increased website click-through rates with compelling meta descriptions and title tags, leading to higher traffic and conversion rates.
- Successfully completed AEM ONPRIM to CLOUD Migration.
- Successfully worked on 15k 404s and reduced to 300 approx.
- Periodically conducted Screaming Frog audits and ran SEMrush Projects to improve website health and research competition strategies.
- Worked on improving website internal linking and improving content structure.
- Managed a team of 3 Content agencies, 5 SEO and 15 Tech professionals managing the whole website with 0 downtime.
- Periodically ran DR Drills to ensure business continuity.
- Worked on improving crawl budget and removing unwanted subdomain exposure to crawlbots.
Sr. Manager SEO
Maxlife Insurance Company Limited
Gurugram
06.2022 - 03.2024
- Strategized content improvement and performance improvement tasks that helped gain rank 1 for top industry keywords.
- Improved keyword visibility of top 500 keywords to rank 1, thus improving overall sessions by 31%
- Introduced new user interface Storefront & improved user journey enabling sales team understand user requirements better.
- Identified new opportunities to improve S2L by 50% YoY.
- Responsible for overall SEO, Rate Changes, Product Launches, Audit Related Changes etc.
- Developed and implemented Financial Calculators like Income Tax Calculator, FD Calculator, RD Calculator etc.
- Worked on Crawl Budget Optimization, Website Hierarchy, Common Header & Footer, Internal Linking, LCP Improvement, Rendering Issue etc.
- Worked extensively on team collaboration and setting up synergy benchmarks to successfully run Tech & Ecom (SEO).
- Managed a team of 15 members for Tech related tasks and 4 SEO professional.
Technical SEO Lead
Bold Technology Systems Pvt. Ltd
Noida
07.2021 - 05.2022
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Increased organic sessions (monthly) in Blog from 12000 to 2.2 lakh (in 6 months) & 200% growth in organic leads as well.
- Demonstrated exceptional knowledge and experience working in OnCrawl and Conductor
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Implemented International SEO Strategies to build synergy between other internal websites in different languages.
- Worked extensively on Image Optimization and improved image traffic by over 50%.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spider, crawling and indexing
- Developed team communications and information for meetings
Assistant Manager
SEO, Class 21A Technologies Private Limited
Gurugram
03.2021 - 07.2021
- Responsible for creating complete vernacular strategy and implementation for Indian Website
- Performed technical audits and suggested new scope of improvement of overall performance of website
- Responsible for improving organic traffic of US Website
- Improved traffic from 1.5 lakh monthly to 13 lakh
- Closely working with Tech & Content team providing then with necessary inputs in overall implementation process
- Researched and implemented search engine optimization recommendations in accordance with development methodology.
SEO Manager
Digital Integrity
New Delhi
11.2019 - 02.2021
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Analyzed and performed technical audit for clients' websites to address performance issues.
- Monitored performance of clients' SEO strategies and statistics to identify areas of improvement.
- Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
- Directed SEO projects at all stages, including conceptual planning, schedule management and final implementation.
- Increased profit margins by over 8% MOM growth through implementation of best SEO practices.
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
- Completed keyword research to target clients based on keyword targeting.
- Performed in-depth analysis of new client sites.
SEO Manager
Poten Enviro
01.2018 - 07.2019
- Implemented sub-domain level strategy to rank better for different countries
- Researched content publications and worked closely with public relations staff to develop outreach campaigns
- Worked extensively on localization by modifying online content and branding to make it appropriate for visitors in particular location
- Successfully planned and launched more than 50 new products on website with up to 5x jump in launch day sales by volume
- Utilized search engine optimization and emphasized importance of link building.
Assistant Manager
Electrosteel
Bokaro
01.2011 - 03.2017
- Conducted in-depth research and analyses to create company online marketing strategies
- Researched content publications and worked closely with public relations staff to develop outreach campaigns
- Maintained knowledge of current market trends and algorithm updates of top search engines
Associate System Engineer
IBM
Bangalore
01.2008 - 01.2010
- Proposed technical feasibility solutions for new system designs and suggested options for performance improvement of technical components
- Provided 2nd and 3rd level technical support and troubleshooting to internal and external clients
- Worked with vendors and other departments to improve quality of products and test yields.
Education
MBA: Masters of Business Administration -
University of Leeds
Leeds, United Kingdom 09.2017 - 11.2018
Bachelor of Technology - Mechanical Engineering
Sikkim Manipal Institute of Technology
Rangpo, Sikkim 07.2004 - 08.2008
Skills
Website Management
GSC & GA
Adobe Analytics
Adobe Target
Tech SEO
Screaming Frog
Oncrawl
Deep Crawl
Conductor
SEMrush
Ahrefs
AI Tools - GPT, Perplexity AI, etc
Timeline
Chief Manager, SEO + Website
Bajaj Allianz Life Insurance Company
04.2024 - Current
Sr. Manager SEO
Maxlife Insurance Company Limited
06.2022 - 03.2024
Technical SEO Lead
Bold Technology Systems Pvt. Ltd
07.2021 - 05.2022
Assistant Manager
SEO, Class 21A Technologies Private Limited
03.2021 - 07.2021
SEO Manager
Digital Integrity
11.2019 - 02.2021
SEO Manager
Poten Enviro
01.2018 - 07.2019
MBA: Masters of Business Administration -
University of Leeds
09.2017 - 11.2018
Assistant Manager
Electrosteel
01.2011 - 03.2017
Associate System Engineer
IBM
01.2008 - 01.2010
Bachelor of Technology - Mechanical Engineering
Sikkim Manipal Institute of Technology
07.2004 - 08.2008
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