Rahul Morde

Wholly owned Subsidiary of JIO Things Limited

Sales Strategy & Business Development Leadership

Core Competencies:

• Sales Strategy & Execution
• Business Development & Revenue Growth
• Team Leadership & Performance Management
• Channel Partner & Distributor Development
• Market Analysis & Competitive Intelligence
• Customer Relationship Management & Retention
• Cross-functional Collaboration
• Communication, Negotiation & Strategic Thinking

Leadership Highlights:

• Sales Team Management: Recruited, trained, and led a high-performance sales team across multiple regions. Set clear KPIs at individual and team levels to drive accountability, performance, and results. Fostered a collaborative, motivated work culture that encourages ownership and growth.
• Channel Expansion: Spearheaded the expansion of JIO SPARQ's channel partner network for solar microinverters and string inverters , establishing robust relationships with distributors, dealers, and retail partners. Ensured comprehensive training, marketing support, and technical assistance to optimize partner performance and loyalty. Established 10 authorized partners across india
• Cross-Functional Collaboration: Worked closely with product development teams to align offerings with customer and market needs. Collaborated with marketing to design targeted lead generation campaigns. Coordinated with supply chain and logistics to ensure seamless product availability and fulfillment.
• Performance & Analytics: Implemented sales dashboards and reporting systems to monitor regional performance and revenue KPIs. Analyzed data to inform strategy, improve efficiency, and ensure alignment with organizational growth targets.

Strategic Initiatives:

• Designed and executed national sales strategies to achieve aggressive revenue targets.
• Identified and captured new business opportunities in the solar inverter market across residential, commercial, and utility-scale segments.
• Built strategic alliances with EPC companies , distributors, and solar developers to drive market penetration.
• Conducted feasibility assessments for entering new segments and geographies.
• Led pricing strategy development and competitive positioning to counter domestic and international brands.

Market Navigation:

• Successfully navigated a dynamic market environment shaped by evolving government policies and solar subsidies .
• Leveraged the broader JIO ecosystem to introduce integrated smart energy solutions.
• Drove the expansion of JIO SPARQ's footprint in emerging solar markets , overcoming regulatory, logistical, and competitive challenges.
• Designed and executed a comprehensive e-commerce strategy to drive secondary lead generation and establish strong market pull through diversified digital marketing campaigns. Spearheaded end-to-end planning and implementation across platforms, leveraging SEO, paid media, influencer outreach, and regional targeting to enhance product visibility and engagement.
• Collaborated cross-functionally with multiple internal teams at Jio Things Limited, including sales, product, content, and technology, to align objectives and ensure seamless campaign execution. Developed a clear and data-driven marketing roadmap focused on increasing secondary sales and expanding brand reach across all regions of India.

• Spearhead key account management (Solar Modules Vertical) team across india, involved with major business closure and project execution.
• Contributed in a business closure of more 5 GW+ in CY 2023. subsequently involved in business closure & successful execution of more than 10 GW since June 2021 till date.
• Transparent & honest in information sharing with team members. Developed confidence & trust within the key account management team. Educate customers & try to neutralize ongoing issues by sharing correct & timely updates. Keep gaining the confidence & faith of customer with motive of “Creating a partner not a Customer”.
• In last 3 years, managed to acquired 10+ new key accounts (3 GW+) & ensured to maintain 30% business share from existing key accounts.
• Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Cultivated strong relationships with senior executives at partner organizations, paving the way for mutually beneficial collaborations in future endeavors.
• Increased market share by conducting comprehensive competitor analysis and adjusting strategies accordingly.
• Negotiated contracts with key stakeholders, securing profitable deals for the company.
• Communicated directly with customers and partners to build strong business networks and relationships.

• Managed business development activities for western & Eastern region (India), handled major key accounts, executed projects, achieved sales targets, identified new opportunities, managed pre-sale service network operations.
• Involved with major Key Accounts like Sterling & Wilson, Mahindra Susten, Hinduja Group, Aditya BirlaGroup, Sprng Energy, JSW, Torrent Power, Waaree Energies, Engie for revenue generation from Inverter business for utility scale solar projects. Successfully closed & executed high value contract by coordinating internally with different teams Service team, Legal Team, Finance team to close PBG, SLA, PCC (Particular Conditions of Contract), GCC (General conditions of contract) document.
• Successfully executed more than 1 GW scale projects with Sterling & Wilson for domestic as well as overseas projects (For IPPs Lightsource, FRV, Amplus, Eden, UPC, Malindi Solar, Sunseap), 700 MW+Projects with Mahindra (IPP Projects). Extended support to Tier I IPPs & EPCs based in west zone for projects with Mahindra (IPP Projects). Extended support to Tier I IPPs & EPCs based in West Zone for during pre-bid stage for various domestic and overseas projects.
• Supported team members to achieve more than 250 MW+ rooftop + Distributed Solar project execution since last 4 years in Sungrow by cracking major Key accounts like Cleanmax Solar, Berkeley Energy, Radiance renewable, Hinduja Group etc. Other key accounts like – Waaree Energies, Enrich Energy, Harsha Abakus, Gensol, Prozeal infra, Insolare, Kosol Group etc.
• Achieving sales targets across Western Region India by order booking and revenue collection of Solar Inverters business in the given region/territory formulating goals, short-term & long-term budgets and developing business plans for its accomplishment.
• Developed and maintained strong working relationships with professionals within assigned territory.
• Enhanced customer satisfaction with focused attention on addressing concerns and implementing solutions in a timely manner.
• Collaborated with cross-functional departments to drive company-wide success through shared goals and aligned objectives.
• Developed and maintained courteous and effective working relationships.
• Exercised leadership capabilities by successfully motivating and inspiring others.

• Worked on utility projects RFQ documents, prepare basic technical proposal, technical compliance, and commercial offer for grid tied central inverters.
• Executed more 150 MW+ scale projects with Enrich Energy, Alfa Infraprop (Sun Pharma), Sterling & Wilson, Sunil Hitech, Vikram Solar.
• Worked on utility projects, executed projects, maintained customer relationships, proposed new solutions, handled strategic key accounts.
• Effectively proposed the new solutions of containerized PV power stations after working closely with Hitachi Vendors right from specifications finalization, drawing approval & successfully managed to generate the business.
• Providing market information's i.e. competitor's activities, price levels. Keeping track of form C collection & sending quarterly report to control the timely collection.
• Monitored sales trends to adjust pricing strategies accordingly for optimal profitability.
• Generated repeat business through exceptional customer service and responded to customer concerns with friendly and knowledgeable service.

• Handling Strategic key accounts in telecom segment. Dealing with the Telecom infrastructure providers, Telecom operators (TTML, Airtel, Vodafone), EPCs in Telecom Sector, UPS OEMs (Emerson, Hitachi-Hirel, APC etc.) for regular battery requirements in West Zone.
• Looking after the Government Telecom Accounts (BSNL & TTML). Keeping track of upcoming as well as ongoing tenders in Government Telecom segment & ensure successful participation & preparation of these Tenders.
• Visit & interact with customers on daily basis for finding new requirement of batteries in various applications in Telecom (MSC, BTS, DG starting, and Solar etc).
• Develop new customer base in Export Industry & aware them about HBL Power Divisions Services & Products. Co-ordinate with commercial, service departments in extending support to dealers.
• Weekly monitoring of Debtor Control System with Major Customers & Ensure successful collection of payments as per agreed terms. Preparing collection reports on weekly / Monthly basis to control the overall Collection process.
• Managed complex technical projects from initiation to completion, ensuring timely delivery and client satisfaction.
• Exceeded annual sales targets through diligent prospecting, relationship-building, and closing of key deals.
• Developed strong client relationships for long-term business growth and customer satisfaction.
• Built relationships through exceptional client service delivery and maintained productive networks to support business development.
• Investigated competitor technical specifications, product data and industry standards and continually developed knowledge of product offerings.