Rahul Singh
Mumbai
Summary
Dynamic leader in media, entertainment, and content marketing with over 15+ years of experience driving growth, engagement, and brand impact across film, OTT, and digital platforms. Expertise in executing comprehensive 360 campaigns and developing innovative brand strategies has resulted in the successful management of multi-million-dollar campaigns that amplify theatrical and digital releases through data-driven insights and compelling storytelling. A proven track record in revenue growth and monetization includes spearheading high-value brand collaborations and content syndication for over 60 theatrical and OTT titles in global markets. Deep knowledge of OTT, AVOD, SVOD, television advertising sales, and social media ecosystems enables the creation of scalable marketing solutions that leverage data intelligence and business analytics to enhance performance.
Overview
14
14
years of professional experience
Work History
Sr Content Marketing Lead (Consultant)
Amazon Prime Video India
06.2024 - Current
- Strategic Campaign Development: Designed and executed high-impact marketing campaigns for major Prime Video releases, collaborating with external brands and internal teams to maximize reach and engagement.
- Launch Strategy: Leading launch strategies for major original titles, including The Traitors, Dupahiya, Call Me Bae, Citadel Honey Bunny, Paatal Lok, Baby John, Agni, Chhorii 2, Revolutionaries to name a few and contributing to their success on the platform.
- Experiential Marketing: Developed and implemented experiential marketing campaigns, creating buzz and fostering audience engagement for Prime Video’s tentpole releases.
- Theatrical Movies: Leading AMAZON MGM Studios India theatrical movies and structure and focus on setting up theatrical playbook for India market. Started with highly reviewed and globally appreciated movie Superboys of Malegaon and currently working on Nishaanchi.
- Shows and movies worked on: Call Me Bae, Tribe, Citadel Honey Bunny, Paatal Lok, Agni, Dupahiya, The Traitors, Do You wanna Partners, Revolutionaries to name a few
AVP Marketing & Content
RSVP Movies
07.2022 - 06.2024
- Heading all theatrical and OTT marketing for films/shows produced by RSVP Movies
- Strategizing monetization framework of all RSVP social channels including past and upcoming content library.
- Content Syndication: Driving content acquisitions across categories, languages and geographies, formulating strategic content partnerships. Advising cross-functional teams on audience demos, targeting capabilities and creative
- Content Development: Committed to developing in house content and ensuring the Studio is hands on through and through.
- Movies and shows worked on: Sam Bahadur, Tejas, Mission Majnu, Lust Stories, Tarla, Chatriwali to name a few
Content Marketing & Partnerships (Consultant)
Amazon Prime Video India
12.2022 - 06.2023
- Strategizing the framework for Amazon Original Show partnerships with external brand for developing awareness of the shows/movies releasing on the service and generating millions of dollars’ worth for earned media & paid media
- Conceptualized strategy with the Launch/Content Marketing Team for upcoming titles as per the scale of the projects including regional and global titles
- Supporting the marketing ideas & partnership across all tent-pole titles including global/international titles Significant Accomplishments:
- Led the Shershaah Project for successful launch of the trailer and coordinated with Indian Army
- Led The Family Man New Season Project & Job Interview
- Ideated & executed Ravi Shastri x Inside Edge Season 3 Announcement
- Ideated & executed Maradona Blessed Dream x All Stars FC
- Shows/movies worked: Tandav, The Family Man New Season, Sherni, Shershaah, Hello Charlie, Toofan, LOL Hindi, Drishyam 2 (Malayalam), Mumbai Diaries 26/11, Sardar Udham, Modern Love Season 2, Inside Edge Season 3, One Mic Stand Season 2, Maradona: Blessed Dream, Chhorri, Suzhal the Vortex (Regional), Guilty Minds, Modern Love: Mumbai
Senior Manager - Marketing
Red Chillies Entertainment
03.2020 - 11.2020
- Significant Accomplishments:
- Evaluated the marketing mix and presented vision for the brand; created a “roadmap” for achievement
- Integrated the best practices in media & entertainment industry to leverage the growth of Red Chillies Entertainment
- Worked closely with the creative producers to develop movies/projects right from scratch, starting from the script reading stage to casting to green lighting the title/movie
- Few projects already announced are: Darlings, Love Hostel & Bob Biswas
- Enhanced the monetization on Red Chillies social media handles via brand partnerships.
Manager, Marketing
Fox Star Studios India Private Limited
08.2016 - 03.2020
- Significant Accomplishments:
- Spearheaded as a Project Lead, led the Film Marketing & contributed in building marketing strategies to achieve desired box office target
- Designed the core marketing strategy, campaign planning, creatives & media planning, PR, digital medium for deployment towards a concerted effort to drive Box Office collections
- Drove the International Brand & Strategic Partnerships for Fox Star Studio
- Planned & partnered with Indian Railways for organizing Housefull on Rail journey from Mumbai to Delhi; generated an organic national PR coverage worth INR 5 CR
- Credited for launching Brahmastra logo at the Kumbh Mela using Drone formation
- Managed the brand campaigns: 5 Star Judwaa 2 & 7UP Nimbooz Masala Soda Phillauri won many marketing awards
- Integrated 7up Nimbooz Masala Soda’s famous ‘Chatkara’ pneumonic in a rap song ‘Naughty Naughty Billo’ as a part of promotional video sung by Anushka Sharma (Association was 4th at Goafest Abby’s)
- Key Film Projects: MS Dhoni-The Untold Story, Ae Dil Hai Mushkil, Jolly LLB 2, Phillauri, A Gentleman, Judwaa 2, Baaghi 2, Sanju, Total Dhamaal, Kalank, Mission Mangal, Chhichhore, Zoya Factor, Dil Bechara, Loot case, Housefull 4, Panga, Chhapaak, Baaghi 3, Brahmastra, Laxmi Bomb, Assassin’s Creed, Logan, Alien vs Predator, Deadpool 2 to name a few
Associate Manager, Brand Solutions Studio
UTV Software Communications Limited
08.2015 - 08.2016
- Significant Accomplishments:
- Successfully designed & launched marketing platform to support a national brand revamp; supported comprehensive sales strategies formulation resulting in multi-million-dollar deal
- Pivotal as Project Manager on Nadiadwala Grandsons Movies, Event Management & Agency Relations
- Accomplished 200% cash & media target
- Coordinated with central line of business of Walt Disney Studios and supervised the partnerships with brands at an Disney IP Level
- Key Film Projects: Phantom, Katti Batti, Tamasha, Star Wars, The Jungle Book, Fitoor, Baaghi, Mohenjo-Daro, Finding Dory, Civil War, Captain America, Zootopia & Dangal
Assistant Account Manager
Worldwide Media Pvt. Ltd
07.2014 - 09.2015
Manager Sales
Zee Entertainment Limited
01.2015 - 08.2015
Assistant Manager
Mid-Day Infomedia Ltd
10.2013 - 01.2014
Assistant Manager Marketing
Thomas Cook
11.2011 - 09.2013
Management Trainee
Grey Worldwide
07.2011 - 10.2011
- Client Servicing
Education
MMS -
01.2011
Bachelors of Mass - undefined
01.2008
Skills
- Content Marketing
- Creative Marketing
- Earned Media
- Content Creation
- Monetization
- Films
- Media Planning
- Social Media
- Event Management
- Digital Marketing
- Communication Skills
Websites
Timeline
Sr Content Marketing Lead (Consultant)
Amazon Prime Video India
06.2024 - Current
Content Marketing & Partnerships (Consultant)
Amazon Prime Video India
12.2022 - 06.2023
AVP Marketing & Content
RSVP Movies
07.2022 - 06.2024
Senior Manager - Marketing
Red Chillies Entertainment
03.2020 - 11.2020
Manager, Marketing
Fox Star Studios India Private Limited
08.2016 - 03.2020
Associate Manager, Brand Solutions Studio
UTV Software Communications Limited
08.2015 - 08.2016
Manager Sales
Zee Entertainment Limited
01.2015 - 08.2015
Assistant Account Manager
Worldwide Media Pvt. Ltd
07.2014 - 09.2015
Assistant Manager
Mid-Day Infomedia Ltd
10.2013 - 01.2014
Assistant Manager Marketing
Thomas Cook
11.2011 - 09.2013
Management Trainee
Grey Worldwide
07.2011 - 10.2011
Bachelors of Mass - undefined
MMS -
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