Raj Vasa
Senior Manager
Thane
Summary
Visionary leader in Digital Strategy & Growth with over 15 years of experience in driving business transformation, revenue expansion, and operational excellence. Proven expertise in scaling digital ecosystems, optimizing monetization models, and leveraging data-driven strategies for sustainable growth.
Adept at aligning cross-functional teams to enhance digital adoption, customer engagement, and product innovation. Expertise spans app development, fintech operations, and digital marketing, with a strong focus on automation, compliance, and strategic partnerships across EdTech, BFSI, FinTech, and Events industries.
Overview
12
12
years of professional experience
4
4
Languages
Work History
Senior Manager -Digital Strategy & Growth
Action Data Systems
04.2024 - Current
- Spearheaded digital growth strategies, app development, and performance optimization across iOS & Android platforms.
- Generated $4.3M in annual revenue through in-app sales, ads, and subscriptions.
- Led 28% organic user acquisition growth via ASO-driven strategies.
- Implemented Google Firebase for analytics, engagement, and push notifications, optimizing app performance.
- Directed a 7-member support team handling 24x7 queries via calls, chats, and emails, ensuring quick resolutions.
Operations Manager - L2 Concierge
WhiteHat Jr / Byju’s Future School
07.2020 - 03.2024
- Managed refund operations across six regions (India, US, ANZ, UK, Middle East, LATAM).
- Led payment operations, including refunds, EMI help desk support, and Ombudsman services.
- Boosted team productivity by 30% and maintained agent attrition below 20%.
- Optimized workflows, increasing cross-department efficiency by 40%.
- Increased revenue by 15% through targeted upselling initiatives.
Event Manager
Orange Effects
10.2016 - 01.2020
- Executed high-profile events, ensuring seamless logistics and client satisfaction.
- Led a team of event coordinators, optimizing workflows and resource allocation.
- Negotiated with vendors, ensuring quality service delivery and cost efficiency.
Sales Manager
SK Plastic Engineering
04.2013 - 09.2016
- Spearheaded B2B & B2C sales efforts, exceeding revenue targets.
- Implemented multi-channel sales strategies, driving 30% growth in lead conversions.
- Maintained a 50% repeat order rate, ensuring high customer retention.
Education
MBA - Banking Investment & Insurance
Welingkar Institute of Management
Mumbai, India 04.2001 -
Advanced Diploma - Electronics
National Institute of Management
Mumbai, India 04.2001 -
Diploma - Electronics
V.E.S Polytechnic
Mumbai, India 04.2001 -
Skills
- Strategic Planning & Digital Growth
- Growth Marketing & ASO
- Revenue & Monetization Strategies
- Customer Retention & Success
- App Development & Scaling
- Fintech Operations & Compliance
- Google Firebase & Analytics
- Conversion Rate Optimization (CRO)
- Financial & Budget Management
- Process & Workflow Automation
- Vendor & Stakeholder Management
- Operations Management
Projects
- Refund Optimization Project | Byju’s Future School
Spearheaded a refund process enhancement initiative, improving efficiency by 20%.
Streamlined refund tracking, increasing customer satisfaction and operational effectiveness. - Customer Service Automation | Byju’s Future School
Successfully implemented a CRM migration, reducing response times by 50%.
Led the transition from Zendesk to Salesforce, optimizing customer interactions. - Cross-Department Communication Protocol | Byju’s Future School
Designed and executed a communication framework, enhancing workflow efficiency by 40%.
Established a central knowledge base, ensuring cross-functional alignment.
Timeline
Senior Manager -Digital Strategy & Growth
Action Data Systems
04.2024 - Current
Operations Manager - L2 Concierge
WhiteHat Jr / Byju’s Future School
07.2020 - 03.2024
Event Manager
Orange Effects
10.2016 - 01.2020
Sales Manager
SK Plastic Engineering
04.2013 - 09.2016
MBA - Banking Investment & Insurance
Welingkar Institute of Management
04.2001 -
Advanced Diploma - Electronics
National Institute of Management
04.2001 -
Diploma - Electronics
V.E.S Polytechnic
04.2001 -
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