Ramdev Joshi

• Leading the OOH business for the Nescafé RTD cold coffee portfolio, driving volume growth and new conversions across the education channel, corporate offices, hospitals, and other institutional segments.
• Managing, mentoring, and leading a team of 10 PSRs to ensure effective market coverage, execution, and sales conversion across the OOH channel for Mumbai.
• Identifying and capitalizing on OOH business opportunities with a focus on increasing reach, demand generation, visibility, and driving consumption occasions outside the home.
• New business development and conversion, including lead generation, client acquisition, negotiations, and account activation in untapped institutional and semi-institutional spaces.

Market working -

• Build strong relationships with key stakeholders in South Mumbai, including Crawford and Masjid Market.
• Implemented promotional schemes, trade marketing activities, and new product launches at the retail level to drive consumer offtake.
• Initiatives taken to increase direct reach with the addition of new outlets.

Distributor Handling -

• Managed primary and secondary sales operations across the assigned territory, ensuring consistent growth in sales volume, market share, and brand visibility.
• To ensure compliance of the distributor with their respective roles and responsibilities.
• Initiatives taken to increase direct reach.

Zone demographics -

• Worked in different locations: Mumbai, Goa, Kolhapur, Jalgaon, Nagpur, and Chandrapur (SOT tenure).
• Number of Distributors: 2.
• Distributor area – South Mumbai.
• SSF Handled - 17 DS and 7 Merchandisers.