Ramsurya Mamidenna

• Create and curate all communication from the Tax business, both for internal and external;
• Design appropriate narrative to reflect and boost Deloitte brand messaging in all media;
• Lead teams across the Asia Pacific region to migrate knowledge repositories;
• Employ AI capabilities to generate right content, improve legacy content that helps build impactful client deliverables;
• Identify capability enhancement opportunities;
• Coach and guide company leadership and senior management levels on communication

• Guided reporters in developing compelling business stories for a wider cross section of audiences on different platforms
• Built capabilities that monitored industry trends and innovations to ensure the media platform stood above competition in terms of content quality, accuracy, credibility, delivery and audience engagement
• Championed digital coverage aligning that with the then growing social media
• Groomed a culture of excellence within the bureau through high level training programs and performance evaluations

• Prepared communications strategy for all media

• Planned, implemented media strategy, authored white papers on topical issues to promote L&T leadership views, build brand

• Monitored visibility on social media, promoted advocacy on relevant themes, led formation of specialist teams for proactive digital presence

• Initiated ownership of thought properties

• Led key industrials vertical, shaped reportage from news bureaus across India

• Was part of special editorial team that led the shift to attract young readers, through change in content and presentation, managed team of junior editors and provided mentorship

• Built pan-Indian editorial teams that collaborated on stories across industries

• Was part of a special editorial team that rewrote important front page news stories; contributed to development of editorial guidelines for consistent formatting across all publications

• Headed the Pune bureau to build business reportage from technology hubs

• Ensured adherence to legal norms including copyright laws during publishing, minimizing risks related to intellectual property disputes

• Spearheaded special projects such as themed issues or supplements that showcased innovative ideas relevant to readership interests

• Wrote on India developments for wider international audience

• Contributed long form news articles for Dow Jones Newswires and related publications, including for The Wall Street Journal, on major developments in India

• Collaborated with editors to develop compelling story ideas, ensuring diverse content for a wider audience

• Conducted in-depth research for articles, ensuring accuracy and credibility

• Utilized advanced data analysis tools to dig out trends and stories in large datasets

• Wrote on diverse industries such as metals, mining, engineering and financial services, including for a weekly column on commodities

• Was part of a special team that handled exclusive editions, including for the annual Union Budget exercise

• Contributed to special projects such as investigative series or long-form features with in-depth analysis on crucial business subjects

• Ensured integrity for all stories by fact-checking information and adhering to key legal requirements

• Monitored all developments on financial services, mining and cement industries

• Led a weekly page on the infrastructure sector that covered all aspects that readers looked for on infrastructure

• Ensured diverse mix of content by exploring new topics and new formats, based on reader interests

• Covered ministries and built interactions with senior bureaucrats, think tank experts to gain perspectives on policies

• Was also responsible for production, editing of all content

• Prepared and edited content to a broader audience by simplifying complex business information, taking out jargon

• Planned, conducted research and pitched for long-form stories that also included content on building explanatory concepts on topical business expressions and case studies