RANJEET KUMAR
General Manager - Strategy & Growth
Mumbai
Summary
Dynamic IIM Ahmedabad alumnus with over 15 years of experience in driving growth strategies, pricing, analytics, CRM, and consumer insights for top-tier brands in the QSR, BFSI, and retail sectors. Proven track record of unlocking revenue growth, enhancing customer retention, and improving operational efficiency through data-driven decision-making and effective cross-functional leadership. Expertise in translating market intelligence into scalable, profitable strategies that deliver measurable results. Committed to leveraging analytical insights to foster innovation and achieve business objectives.
Overview
10
10
years of professional experience
1
1
Certification
Work History
General Manager – Strategy & Growth
McDONALD’S INDIA (HRPL)
07.2021 - Current
- Winner – McDonald’s Global Shining Light Award 2024 for innovative, high-impact strategies in pricing, segmentation, and customer engagement.
- Delivered 10% uplift in loyal customer frequency and 5% higher retention via targeted CRM strategies.
- Designed & implemented conjoint research-based pricing to counter inflation without volume loss.
- Integrated Customer Data Platform with offline & digital touchpoints; deployed personalization tools to boost CTRs and conversions.
- Built customer behavior-based segmentation driving sharper targeting & campaign ROI improvement.
- Spearheaded store segmentation model enabling differentiated growth strategies by market clusters.
Vice President – Business & Digital Tech Solutions
YES BANK
06.2018 - 07.2021
- Led CRM upgrade from MS CRM 2015 to Dynamics 365 ahead of schedule.
- Launched integrated native CRM mobile app, saving ₹20M annually.
- Built Customer 360 view enabling personalization and regulatory compliance.
Manager – CRM & Business Analytics
KAYA LIMITED
05.2016 - 06.2018
- Won Best Loyalty Program in Single Brand Retail (Loyalty Summit 2017).
- Delivered ₹2.7 Cr incremental revenue in 2 months via lifecycle marketing.
Business Consultant
ZS ASSOCIATES
05.2015 - 04.2016
- Led analytics projects for a leading US pharmaceutical client, optimizing resource allocation and launch targeting.
- Executed the Salesforce effort allocation project by effective Customer Segmentation
- Tracked product’s performance across US geography to identify the major key drivers associated, in turn optimizing resource allocation resulting in ~10% increased ROI
- Led the successful transition of two Key Projects from the competitor vendors
- Pioneered concept of monthly collaboration of internal teams for cross pollination of ideas
- Created the training roadmap of 2 years for the new associates joining the project
Education
MBA - Strategic Management
IIM Ahmedabad
Ahmedabad, India 04.2001 -
B.Tech - Electronics
SVNIT Surat
Surat, India04-2008
Skills
- Strategic growth planning
- Pricing strategy development
- Proficient in data interpretation
- CRM strategy implementation
- Market research analysis
- Comprehensive business strategy development
- Technology integration expertise
- Collaborative leadership
- Financial impact assessment
Team leadership
Certification
Certified Loyalty Marketing Professional (CLMP), Loyalty Academy, USA
Websites
Timeline
General Manager – Strategy & Growth
McDONALD’S INDIA (HRPL)
07.2021 - Current
Vice President – Business & Digital Tech Solutions
YES BANK
06.2018 - 07.2021
Manager – CRM & Business Analytics
KAYA LIMITED
05.2016 - 06.2018
Business Consultant
ZS ASSOCIATES
05.2015 - 04.2016
MBA - Strategic Management
IIM Ahmedabad
04.2001 -
B.Tech - Electronics
SVNIT Surat
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