Rashi Kundalia

Commercial Tech & Data Engineering (ZAIDYN & Omnichannel) Global Market Enablement & Business Analytics Business Analysis & Stakeholder Management Change Management, Insights & Governance

• Omnichannel Platform Operationalization: Led data pipeline (ETL) engineering and configuration management on ZAIDYN (ZS’s flagship Life Sciences Intelligence Platform) to deliver AI-driven omnichannel customer engagement for top-tier global pharmaceutical clients.
• Next Best Action (NBA) & AI Activation: Operationalized AI/ML-driven Next Best Action (NBA) models, customer journey orchestration, and dynamic content personalization—enabling commercial teams to convert HCP/customer signals into actionable, personalized engagement at scale across 40+ global markets.
• Managed end-to-end data integration pipelines between cloud platforms and Veeva CRM, ensuring high-fidelity data flow for field force and digital channels through rigorous data reconciliation, ETL validation, and business-rule enforcement.
• Commercial Analytics & Adoption Monitoring: Developed comprehensive adoption tracking and effectiveness dashboards to monitor NBA recommendation accuracy, track field engagement metrics, and optimize digital campaign performance for global commercial leads.
• Global Market Enablement & Governance: Partnered directly with regional commercial strategy, product, and tech squads to manage market-specific business configurations, validate commercial datasets, and drive multi-country platform rollout.
• Cross-Functional Delivery & Quality Assurance: Oversaw data validation cycles, production monitoring, and incident management—ensuring seamless operational stability across high-stakes commercial platforms used by top-20 global pharma enterprises.
• Requirement Engineering & Functional Alignment: Served as the lead Business Analyst bridging global business owners and technical development squads, ensuring complex business rules, compliance requirements, and operational workflows were accurately documented.
• Lifecycle Validation & Testing: Coordinated the entire validation lifecycle—creating end-to-end test scenarios, facilitating System Integration Testing (SIT) and User Acceptance Testing (UAT), and securing formal stakeholder sign-offs.
• Led cross-functional governance meetings to provide sprint updates, address operational bottlenecks, and ensure alignment of solution deliverables with GCC strategic objectives.
• Data Analytics & Strategic Reporting: Analyzed cross-functional operational datasets to surface actionable trends, developing executive-level reporting dashboards to support data-driven decision-making.
• Executed end-to-end project governance, adhering to strict timelines and quality gates; mentored junior analysts on agile methodologies and functional documentation standards.

• Process Optimization:
• Streamlined business processes through innovative technology solutions, increasing operational efficiency by 20%.
• Collaborated with cross-functional teams to design and implement customized software solutions, enhancing productivity and reducing human efforts through automation.
• Client Engagement and Satisfaction:
• Analyzed client requirements and provided strategic recommendations for technology upgrades, enhancing client satisfaction and extending projects.
• Team Development:
• Subject-matter expert (SME) for training of team members on the use of new software tools (AA360), improving their technical proficiency and enabling them to deliver high-quality solutions.

• Process Analysis:
• Analyzed client processes to assess current state and identify improvement opportunities.
• Streamlined processes by defining key performance indicators (KPIs) and metrics to support decision-making.
• Process Visualization and Communication:
• Gained proficiency in creating process flows using Mural, Visio, and Draw.io to visually represent and communicate process optimizations.
• Communicated analysis results to team leads and clients, highlighting pain points and proposing optimization solutions.