Ratna Sehgal
GTM and Demand Generation Specialist
Mumbai
Summary
Dynamic demand generation and GTM specialist with 12+ years in B2B and B2C marketing. Proven success with inbound/outbound strategies. Skilled in content creation, copywriting, and inbound marketing with 6 years' experience. 5+ years in GTM, demand generation, and performance marketing, enhancing sales pipelines and revenue.
Overview
12
12
years of professional experience
1
1
year of post-secondary education
Work History
Senior Manager - GTM and Demand Generation
Hindustan Times
6 2022 - Current
- Demand Generation and GTM Strategy: Planning GTM strategy for HT Media's various products and IPs.
- Manage Demand Generation Budget and sales pipeline creation to meet revenue goals through performance and inbound marketing strategies.
- Responsible for revenue and sales enablement for Digital, Print and Radio business.
- Identify (TAM) Target Account Market and ICP (Ideal Customer Profiles) to reach target audience with apt marketing solutions.
- B2B Marketing Website - Content creation and development with new page creations, blogs, and managing product offering and solutions.
- Managed content and SEO to improve organic traffic and lead generation.
- Lead Scoring and Qualification: Prioritize and qualify leads based on interest, engagement, and fitment with ideal customer profiles.
- Collaborate with sales and business team to nurture leads and meet conversion goals.
Senior Manager Content Marketing
CleverTap
2021.07 - 2022.06
- Responsible for Account Based Marketing strategy, planning, and execution (India, META, APAC) Identify the most effective marketing messages, value proposition, materials, channels, and call to actions for personas and key accounts in the regions
- Partner with regional field marketing to create nurture campaigns, channel activities, online events, and meeting setting with SDRs and AEs with the goal of building the pipeline
- Content creation for online events from creating topics and questions and to designing an event flow
- Create drip campaigns for ABM key accounts with the goal of building pipeline and accelerating opportunities
- Manage content syndication program for India, META and APAC region Create content strategy and ideas for landing pages, creative ad banners and ideas for content syndication programs
- Email marketing – Inbound and Outbound – Strategizing workflows, campaign ideas, email copy writing, designing nurture campaigns
Content Marketing Manager
Netcore Cloud
2019.05 - 2021.07
- Strategize content marketing plan for Account Based Marketing
- Create an email marketing plan for key accounts and responsible for getting engagement and leads
- Create email campaigns, outreach sequences, and ABM nurture campaigns Design content, banners, and copies for LinkedIn and AdWords campaigns
- Create content strategy for blog, E-books, whitepapers, guides, and other resources as a part of growth marketing team
- Writing blogs, e-books, whitepapers, and landing pages for both the inbound and outbound campaigns
- Content optimization strategy and optimizing content to improve Google searches and increasing website traffic
- Manage email lead target monthly and quarterly basis.
Content Strategist Team Lead
Insta Worldwide Group
2018.01 - 2019.05
- Strategize creative content ideas for Europe and India websites (B2B)
- Competition analysis and improve content on blogs and website to improve overall website ranking
- Design monthly content development and content optimization plans
- Research customer personas, understand customer behavior and journey through analytics to create content
- Strategizing content marketing plans across digital platforms including email marketing and social media marketing
- Creative and innovative ideas for company newsletters, emails, and client communications
- Guest blogging for off-page SEO activities
- Content ideas for websites pages, white papers, case studies, e-books, and blogs
- Manage a team of content writers to execute daily and monthly content activities
Content Manager
Thomas Cook
2015.07 - 2018.08
- Maintained content marketing calendar to schedule creation and delivery deadlines.
- Monitored website analytics and metrics to track content performance and identify areas of improvement.
- Managed agencies and a team of freelance writers, ensuring timely delivery of high-quality articles and blog posts.
- Assisted in creating and implementing user-friendly and SEO-driven content guidelines.
- Managed content distribution to online channels and social media platforms.
- Edited and proofread all written materials, maintaining a high standard of grammar and style consistency.
- Presented monthly reports on key performance metrics to senior management, providing insights into areas requiring attention.
- Enhanced website traffic by creating engaging content and implementing effective SEO strategies.
Creative Content Writer
Enterprise Social Media
2014.07 - 2015.07
- Produced research-based articles and blogs for Indian and International brands/clients
- Worked in collaboration with corporate communication and marketing team-leads for effective content creation
- Application of SEO practices: Create quality content as per SEO requirements for better search engine performance
- Planned and strategized social media marketing & content marketing campaigns
- Collaborated with editorial teams to refine content, resulting in high-quality publications that resonated with target audiences.
- Generated increased website traffic by creating engaging SEO-optimized content for online platforms.
Creative Writer
Websmith Technologies
2012.08 - 2014.04
- Created research-based articles for international brands/clients
- Written high-quality content articles on various niches including fashion, technology, food, travel and more
- Application of SEO practices: Create quality content as per SEO requirements for better search engine performance
- Bloggers outreach activities to get backlinks and improve SEO Ranking
Education
PG- Diploma in Public Relations & Advertisement -
Bombay College of Journalism
Mumbai 2012.07 - 2013.04
Bachelor’s in journalism and Mass Communication - undefined
Chitkara School of Mass Communication- H. P
Skills
Brand Storytelling
Content Marketing
GTM Strategist
Demand Generation Specialist
Performance Marketing
Area Of Expertise
- Email Marketing
- Account Based Marketing
- SaaS Content Marketing
- Copywriting
- Growth Marketing
- Editing and Proofreading
- Social Media Marketing
- Content production, optimization, distribution, and marketing
- Optimizing content for SEO ranking and traffic
- Fair knowledge of Google Analytics
- Fair understanding of AdWords and Keyword Planner
- Email campaigns on Outreach and HubSpot
Personal Information
Date of Birth: 11/04/88
Timeline
Senior Manager Content Marketing
CleverTap
2021.07 - 2022.06
Content Marketing Manager
Netcore Cloud
2019.05 - 2021.07
Content Strategist Team Lead
Insta Worldwide Group
2018.01 - 2019.05
Content Manager
Thomas Cook
2015.07 - 2018.08
Creative Content Writer
Enterprise Social Media
2014.07 - 2015.07
Creative Writer
Websmith Technologies
2012.08 - 2014.04
PG- Diploma in Public Relations & Advertisement -
Bombay College of Journalism
2012.07 - 2013.04
Senior Manager - GTM and Demand Generation
Hindustan Times
6 2022 - Current
Bachelor’s in journalism and Mass Communication - undefined
Chitkara School of Mass Communication- H. P
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