Reeya Thottam

I specialize in UI/UX and virtual reality design, backed by a global perspective from my studies in international business. Bridging imagination and interaction through thoughtfully designed experiences that resonate, whether in digital spaces or immersive realities. I craft designs that not only captivate users but also align with global market needs.

• Diploma in Modern Applied Psychology.
• Certified in Primavera Project Portfolio Management.
• Certified in Artificial Intelligence software Chatbot.
• Certified course in Cognitive Psychology [learning the human behavior].
• Masters in Digital Product Design in UX research and UI design.
• Certified course in Strategy design using design thinking.
• Certified course in Design Thinking and Innovation in Business.
• Graduation in ABACUS - calculating maths tool

Projects:

1. Redesigned an e-commerce website

Role- UI/UX designer Tools- Figma and Adobe XD.

● Led the complete redesign of an e-commerce platform to enhance user experience and boost conversion rates.

● Conducted UX audits to discover usability bottlenecks and friction areas during the checkout process.

● The navigation design has been simplified, as have the product filtering and classification processes.

● I collaborated directly with front-end developers, providing design specs, assets, and regular QA during handoff to ensure pixel-perfect implementation.

● As a result, engagement time increased significantly, and completed transactions increased by 36%.

2. Brand Identity for two of the clothing brands

Role: Brand & UI Designer Tools: Adobe Illustrator, InDesign, Figma

● Created a comprehensive visual identity system for the clothing platform to support product launch and continuing brand growth.

● Designed the logo, brand color palette, typographic system, icon set, and UI component styles.

● Brand principles were applied to a number of assets, including web app user interfaces, pitch decks, business cards, and social media templates.

THANK YOU.