Ritesh Ashok Singh
Digital Marketer
8B-306, Nakshatra Aarambh, Naigoan East, Mumbai, Maharashtra
Summary
Planning and managing high-impact digital marketing campaigns across various platforms
Expertise in awareness, reach, lead generation, conversion optimization, and maximizing ROI through data-driven campaign strategies
Utilizing digital trends and best practices to deliver innovative marketing solutions
Experience in team leadership, guiding execution, and ensuring seamless collaboration across departments
Adept at working with stakeholders to align campaign objectives with broader business goals
End-to-end campaign lifecycle, from planning and execution to post-campaign performance review and optimization
Overview
14
14
years of professional experience
3
3
Languages
Work History
Media Manager
GroupM - EssenceMediacom
05.2022 - 12.2024
- Media planning and execution for digital campaigns.
- Managed campaign setup, optimization, and performance reporting.
- Coordinated with creative and strategy teams for integrated plans.
- Delivered performance consistently above client KPIs.
Manager - Media Planning & Buying
Everymedia Technologies Pvt. Ltd.
02.2017 - 05.2022
- Drove full-funnel strategies for movies, brand, performance, and app campaigns.
- Oversaw execution and real-time optimizations for continuous growth.
- Worked across movie releases, political campaigns, and online businesses.
Media Manager
Interface Business Solutions
11.2015 - 01.2017
- Designed and executed paid media campaigns.
- Focused on ROI-driven strategies and A/B testing.
- Conducted CRO and campaign analytics.
Campaign Analyst
ReachLocal
04.2015 - 11.2015
- Led campaign setups, keyword strategy, and tracking implementation.
- Delivered performance reports and conversion-focused optimizations.
Pay Per Click Manager
Ebrandz Solutions Pvt. Ltd.
04.2011 - 01.2015
- Managed Google and Bing Ads (Search, Display, Video, Remarketing).
- Conducted keyword research, landing page audits, and campaign tracking.
- Supported sales teams with performance insights and reporting.
Skills
Planning, launching, and optimizing digital campaigns across Google Ads, Meta Ads, DV360, and other platforms
Skilled in audience segmentation and targeting strategies for precise campaign delivery
Strong experience with bid optimization, A/B testing, and budget pacing to drive performance and ROAS
Expertise in campaign measurement and attribution using tools like Google Analytics 4 (GA4), Google Tag Manager (GTM), and Meta Analytics
Strong knowledge of brand safety, viewability, and ad fraud detection using tools like DoubleVerifyand MOAT
Audience insights and competitive research using platforms like GWI, Comscore, and SimilarWeb
Sector Expertise
- Automobile, Hyundai India, Led digital strategy and campaign execution focused on lead generation, dealer visibility, and model-specific promotions.
- FMCG, P&G, Drove awareness and engagement through targeted media planning, digital activation, and influencer collaborations.
- Entertainment, Managed OTT and film marketing campaigns with high reach and engagement.
- Consumer Brands, Bajaj Electricals,Home Credit, Chicco, EBCO, Morphy Richards, Delivered end-to-end campaigns for product launches, e-commerce growth, and brand building.
- Political Campaigns, Executed hyperlocal outreach, language-based creatives, and sentiment analysis to drive regional impact.
- Real Estate
Advertising Platforms
Google Ads (Search, Display, Video,Shopping,PMAX,Demad Gen)
Meta Business Manager (Facebook, Instagram ads)
LinkedIn Campaign Manager
Twitter/X Ads
Amazon Advertising
Spotify Advertising
Programmatic DV360 & TTD
Timeline
Media Manager
GroupM - EssenceMediacom
05.2022 - 12.2024
Manager - Media Planning & Buying
Everymedia Technologies Pvt. Ltd.
02.2017 - 05.2022
Media Manager
Interface Business Solutions
11.2015 - 01.2017
Campaign Analyst
ReachLocal
04.2015 - 11.2015
Pay Per Click Manager
Ebrandz Solutions Pvt. Ltd.
04.2011 - 01.2015