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Hi, I’m
Rituparna Chowdhry
Entrepreneur. Writer. Storyteller.
Mumbai
Summary
Accomplished media production executive with over a decade of experience in film and digital content creation, expertly managing end-to-end production processes for high-profile projects across Bollywood films and digital series. Skilled in spearheading creative development, overseeing VFX production, and executing digital marketing campaigns that significantly enhance engagement and viewership. A proven leader in content strategy, adept at synthesizing creative input from diverse teams into coherent, market-leading outputs, with a strong technical command of post-production techniques and a portfolio featuring acclaimed titles such as "X-Men" and "Green Lantern." An effective networker known for securing lucrative partnerships and fostering collaborative industry relationships. Dynamic and innovative, consistently recognized for navigating complex project landscapes and delivering resonant content, committed to leveraging artistic insight and cutting-edge technology to propel organizational objectives and set new standards in media production.
Overview
11
years of professional experience
3
years of post-secondary education
3
Languages
Work History
Balaji Telefilms And Motion Pictures
Head of Content
12.2017 - 12.2018
Job overview
- Project Funneling and Script Development: Acted as primary funnel for all new projects, playing a pivotal role in development and green-lighting of notable films such as "Jabariya Jodi", "Dream Girl", and "Dolly Kitty Ke Chamakte Sitare". Managed and improved over 15 scripts, meticulously selected from a bulk of submissions, ensuring alignment with the company’s strategic objectives and market trends.
- Creative Process Management: Designed and implemented a structured filtering and modification process for all incoming creatives across various departments (Pre-production, Production, Post-production). This standardized approach was curated specifically for each project, including successful titles like "Laila Majnu", "Veere Di Wedding", and "Mental Hai Kya", enhancing project quality and coherence.
- Leadership in Creative Development: Took full ownership of Creative Development Process, aligning with Ekta Kapoor’s visionary approach towards content creation and exhibition. This role involved refining scripts, conceptualizing series and film projects, and overseeing their progression from ideation through to execution.
- Global Networking and Collaboration: Actively expanded professional networks both nationally and internationally to explore new projects, strategic collaborations, and potential deals. This included negotiations for remakes and adaptations, significantly broadening company’s portfolio and creative horizons.
- Literary Adaptations: Engaged with publishing industry to identify and secure book rights for adaptation into films and series, enrichingcontent pipeline with diverse and compelling narratives.
- Talent Acquisition and Management: Fostered strong relationships with key industry talent including actors, directors, technicians, and literary agents to ensure best team composition for various projects, thereby maintaining high creative standards and innovative outputs.
Drishyam Films
Head of Content
02.2016 - 10.2017
Job overview
- d and executed innovative digital strategies that aligned with overall marketing goals.
- Content Acquisition and Distribution: Successfully acquired two notable short films, "Paroksh" and "The Affair," for digital release. Negotiated and secured a 50-50 partnership deal with Pocket Films, serving as distribution partner, which expanded reach and visibility of these films.
- Revenue Generation: Played a key role in ideating and line producing two digital films for Sa Re Ga Ma, resulting in substantial revenue growth. Developed and implemented effective revenue models through strategic brand integrations and collaborations across multiple digital platforms.
- Content Strategy and Decision Making: Led content selection process, having final say in th approval of digital films, short films, web series, and mobile-integrated content including animation IPs. This role involved critical analysis and understanding of content viability and potential market success.
- Industry Representation and Networking: Represented Drishyam Films as a jury member at prestigious film festivals including Manhattan Short Film Festival and Expressions Short Film Festival. Enhanced company visibility and established influential industry connections through active participation and networking.
Eros
Creative Producer
08.2014 - 11.2016
Job overview
- Concept Development: Pioneered initial ideation for a series of successful film and web series projects, including "FLIP" by Bejoy Nambiar, "Sniff" by Amole Gupte, "Inside Edge" (originally "Khel"), "Smoke", and "Side Hero". Played a key role in brainstorming and conceptualizing fresh, compelling stories that align with audience preferences and market trends.
- Script Development: Conducted extensive script and screenplay analysis and modifications in close collaboration with writers. Facilitated creative "jamming sessions" with writing teams to refine plots, dialogues, and characters, significantly elevating narrative quality and depth of projects.
- Budget Management: Coordinated withproduction team on budget planning and profit margin optimization. Ensured that all projects were financially viable and aligned with company’s strategic goals, maximizing resource utilization and cost efficiency.
- Production Oversight: Monitored all aspects of production process to ensure smooth execution. This included oversight of location scouting, contract negotiations, legal compliance, financial management, casting decisions, script readings, and on-set requirements.
- Team Leadership and Coordination: Led multidisciplinary teams through the complexities of film and series production. Ensured all departmental collaborations were streamlined and productive, from creative ideation through to post-production.
Prime Focus
VFX Line Producer
03.2010 - 06.2014
Job overview
- Project Planning and Execution: Developed and regularly updated detailed project plans to ensure timely delivery of VFX for multiple high-profile films. Provided comprehensive roadmaps to VFX producers, supervisors, and artists, adapting strategies to meet evolving project needs.
- Filmography: Played a pivotal role in VFX production for nearly 11 Bollywood films, and contributed to international blockbusters including "X-Men", "Immortals", and "Green Lantern". These projects highlighted cutting-edge visual effects that enhanced storytelling and audience engagement.
- Team Coordination: Facilitated effective communication between all levels of production staff, from artists to supervisors. Ensured that short- to medium-term plans were clear and actionable, optimizing workflow and resource allocation.
- Skills and Technical Expertise: Mastered an array of technical skills including VFX supervision, on-set VFX management, stereo 3D, video color grading, and post-production management. Proficient in various post-processing applications and techniques such as compositing, rotomation, motion graphics, 3D modeling, and non-linear editing.
Artistivity
Editor in Chief
02.2013 - 03.2014
Job overview
- Content Leadership: Oversaw production of innovative web content, driving creation of articles, blogs, and multimedia presentations. Pioneered content strategies that significantly increased web traffic and user engagement.
- Artist Collaboration: Liaised with a diverse array of artists, clients, and internal departments to curate unique content. Coordinated interdisciplinary projects that aligned with organization’s creative goals and audience expectations.
- Inquiry Management: Managed a wide range of inquiries, turning challenging situations into opportunities for client engagement and problem resolution. Enhanced company reputation through adept handling of sensitive communications.
- Communication Mastery: Led communications where silence was strategic; conducted potent email and BBM conversations complete with emoticons, balancing tone and content to optimize message delivery and impact.
- Creative Direction: Drove creative direction of platform, immersing in all forms of artistic expression to ensure a rich, culturally diverse output. Championed integration of visual arts and music journalism, enriching content depth and appeal.
- Resource Sourcing: Developed and implemented strategies for resource acquisition, which supported the sustained production of high-quality content. Managed budgets and sourced materials efficiently, ensuring project viability and success.
- Networking and Photography: Expanded professional networks through extensive travel and strategic outreach, capturing compelling photographic content that enhanced storytelling and audience connection.
- Skills and Expertise: Specialized in editorial production, content management, and social media strategy. Utilized expertise in data management and warehousing to optimize content delivery and audience analytics. Promoted cultural change within organization through innovative concert events and art showcases.
UTV Studios
Associate Producer
04.2008 - 07.2009
Job overview
- Creative Team Leadership: Served as Assistant Producer to creative team on “Dance India Dance,” India’s premier dance reality show. Supervised all aspects of shoot and post-production, ensuring high production values and seamless execution that contributed to show's market-leading viewership ratings.
- Production Management: Acted as Supervising Line Producer for "Cash Cab" on UTV Bindaas. Managed on-location production requirements, budgeting, and crew coordination, effectively enhancing production process and audience engagement.
- Collaborative Projects: Worked closely with directors, choreographers, and technical teams to streamline production workflows from inception to final edits. Facilitated creative meetings and contributed to decision-making processes that shaped narrative and visual elements of programming.
- Operational Efficiency: Implemented strategies to optimize production schedules and resource allocation. Oversaw technical setup and breakdown for shoots, minimizing downtime and adhering to strict broadcast schedules.
Education
Jadavpur UniversityKolkata
Master of Arts from International Relations And Affairs
04.2003 - 04.2006
Skills
Ethics and integrity
undefinedSoftware
Interests
Storytelling
Writing
Designing
Producing
Geopolitics
Timeline
Head of Content
Balaji Telefilms And Motion Pictures
12.2017 - 12.2018
Head of Content
Drishyam Films
02.2016 - 10.2017
Creative Producer
Eros
08.2014 - 11.2016
Editor in Chief
Artistivity
02.2013 - 03.2014
VFX Line Producer
Prime Focus
03.2010 - 06.2014
Associate Producer
UTV Studios
04.2008 - 07.2009
Jadavpur University
Master of Arts from International Relations And Affairs
04.2003 - 04.2006
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