Ritushree Ganguly
Digital Marketing Professional
Mumbai
Summary
Results-driven Digital Marketing Leader with 11 years of experience in driving impactful digital campaigns and delivering measurable business outcomes. Specializing in performance marketing, brand building, and optimizing ROI, I have a proven track record of leveraging data-driven strategies to enhance customer acquisition, retention, and engagement. My leadership style fosters seamless collaboration, ensuring teams and agencies align to consistently exceed business goals.
Overview
12
12
years of professional experience
3
3
years of post-secondary education
4
4
Languages
Work History
DGM - Performance Head
Bonito Design Pvt Ltd
12.2024 - Current
- Managing high-budget Google and Facebook performance campaigns to drive customer acquisition, improve conversion rates, and scale revenue
- Built an advanced reporting system to streamline campaign funnel tracking, data cleaning, and provide real-time performance insights
- Restructured account setups to enhance audience segmentation, optimized targeting, and improved qualification by implementing refined bidding strategies
- Conducted regular performance reviews with Team Leads, ensuring a customer-first approach while aligning marketing goals with business objectives
- Delivered consistent cost efficiency by optimizing ad spends, reducing CPL, and improving LTV with data-driven decisions
Senior Performance Marketing Manager
HomeLane
Remote
02.2022 - 12.2024
- Spearheaded performance and brand marketing campaigns across Facebook, YouTube, Performance Max, Affiliates, and Native platforms, contributing to a 3.5x increase in lead generation
- Collaborated with Tech and Product Teams for seamless partner integrations, ensuring efficient data flow
- Expanded Facebook campaigns from a 9-city pilot to 32 cities, achieving 1.5x growth in 2 months and 3.5x in 5 months
- Launched new performance channels such as Quora, Taboola, Amazon Ads, and Criteo, contributing to a 1.5x incremental lead volume
- Reduced CPSL by 0.8x and increased quality leads by 33% through data-driven optimization
- Managed SMS, WhatsApp, and Email marketing campaigns via Webengage, improving customer retention and drive re-engagement
Performance Marketing Manager
WhiteHat Jr
Remote
07.2020 - 02.2022
- Led performance marketing initiatives across Facebook, Google Ads, LinkedIn, Bing, and Affiliate Networks across multiple countries, managing a daily budget of ₹25–30 lakhs
- Reduced CPR by 30% in the USA/Canada and 12% in India through ongoing funnel optimization and ad performance analysis
- Strategized and executed Facebook app campaigns, achieving 5.5% growth in Class Completions – CC
- Increased India coding class completions from 6% to 16% within 1.5 months by running targeted campaigns
- Successfully launched the Ireland market by developing end-to-end processes and execution, resulting in 2x growth in coding and 1.2x growth in music
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
Digital Marketing Manager
Bewakoof.com
Powai
07.2019 - 01.2020
- Managed performance-driven campaigns to optimize CPA, ROAS, and CVR, ensuring higher returns on affiliate and social media marketing initiatives
- Initiated and scaled an Influencer Marketing Program across multiple platforms, enhancing brand reach and engagement
- Developed SOPs and documented workflows to streamline marketing processes and improve efficiency
Digital Marketing Manager
Piramal Enterprises Limited
Mumbai
09.2017 - 06.2019
- Managed digital projects for 21 Brands from initial conceptualizing through final implementation
- Planning, governing & evaluating various stages of digital media marketing campaigns using multiple platforms like Facebook, Instagram, Affiliates, Search, Display etc by measuring and reporting the performance
- Managing social media content by creating calendar, ORM for the brands, SEO for the sites and building strategic plans by timely proposing new potential marketing deals
- Worked closely day to day with Brand teams to develop brand website and create social media pages to promote businesses by getting the best deal for the company
- Also, Led and managed agencies to plan and implement project tasks meeting timelines and exceeding expectations
- Worked on AOP strategies and presented to the senior management teams for suggestions so as to have an improvised approach on Digital
Digital Media Manager
OMD, Omnicom Media Group
04.2015 - 08.2017
- Planned and implemented media campaigns across digital channels, optimizing performance
- Provided strategic recommendations and monitored media effectiveness to meet client ROI goals
- Delivered weekly campaign performance reports to clients, identifying key insights for optimization
Jr. Media Planner & Buyer
FCB Ulka Interactive
11.2012 - 04.2015
- Creating Media plans and strategies for Advertisers by using media vehicles like Display, video, Mobile etc for Branding or Lead based Campaigns
- Assisted the team in evaluating and designing innovative promotional campaigns to create brand awareness and accomplished brand marketing objectives
- Evaluating media effectiveness and maintained constant reporting by optimisation for clients Produced and submitted weekly reports outlining progress against KPI objectives
Education
Bachelor of Mass Media - Advertising
G.N. Khalsa College
Mumbai 04.2009 - 04.2012
Skills
- Performance Marketing Strategy & Execution
- Martech Integrations & Automation Tools
- CRM, Retargeting & Customer Retention
- Team Leadership & Cross-Functional Collaboration
- Budget Management & ROI Enhancement
- KPI Tracking, Analytics & Optimization
- Digital Media Planning & Buying
- Performance Marketing Strategy & Execution
Accomplishments
- Scaling lead gen campaigns across 32 cities within 5 months at HomeLane.
- Successfully launched the USA, Ireland, and UK markets on Meta and Google, generating 2 sales within the first week of launch.
- Reducing CPR by 30% across international markets and 12% in India within 4 months.
Timeline
DGM - Performance Head
Bonito Design Pvt Ltd
12.2024 - Current
Senior Performance Marketing Manager
HomeLane
02.2022 - 12.2024
Performance Marketing Manager
WhiteHat Jr
07.2020 - 02.2022
Digital Marketing Manager
Bewakoof.com
07.2019 - 01.2020
Digital Marketing Manager
Piramal Enterprises Limited
09.2017 - 06.2019
Digital Media Manager
OMD, Omnicom Media Group
04.2015 - 08.2017
Jr. Media Planner & Buyer
FCB Ulka Interactive
11.2012 - 04.2015
Bachelor of Mass Media - Advertising
G.N. Khalsa College
04.2009 - 04.2012
Similar Profiles
RAJNISH PANDEYRAJNISH PANDEY
Senior Pre Sales Representative at Bonito Design Private LimitedSenior Pre Sales Representative at Bonito Design Private Limited
Raghunath RRaghunath R
Operations Manager at BONITO DESIGNS Pvt LtdOperations Manager at BONITO DESIGNS Pvt Ltd
Prashant ChhajerPrashant Chhajer
Design Operations Head at Bonito Designs Pvt. Ltd.Design Operations Head at Bonito Designs Pvt. Ltd.