Riya Acharya
Mumbai
Overview
8
8
years of professional experience
Work History
Digital Marketing Manager
Mintel
London
09.2021 - Current
- Grew Organic Traffic across Mintel and Mintel Store by 85% and 120% respectively.
- Developed and executed a B2B SEO strategy for Mintel's global presence with the objective of increasing organic traffic, search ranking and maximizing ROI
- Delivered a 45% increase in conversion for Store orders from Organic Channels
- Ideate, plan and execute digital strategy across SEO, Email and Paid Media channels
- Managing a team of 4 SEO copywriters to lead content development for core marketing campaigns
- Optimize marketing activity based on channel attribution data
- Work closely with the Sales team to understand key programs and deliver them through e-commerce channels to meet e-commerce targets.
- Work in a cross-functional capacity with Global marketing teams to leverage insights and inputs from Insights, Data, PR and Brand teams.
- Manage internal, agency and other external relationships to run campaigns across digital channels for lead generation
- Deliver month and quarterly reporting to key stakeholders for Organic Growth based on internal benchmarks and KPIs identified
- Collaborate with CRO and Dev-Ops team to ensure that Technical SEO guidelines are met when building new website changes
- Responsible for the management of all purchase orders (POs), statements of work (SOWs), budget tracking, and related administrative tasks for Digital Marketing , EMEA Region
- Training to upskill the organization through effective communication best practices
Jr. Digital Strategist
Evolve Digital Labs
St. Louis
08.2016 - 12.2018
- Developed and managed brand content and brand assets across digital channels
- Forecasting, Reporting and Tracking digital campaigns and organic efforts to complete statistical evaluation of end user web activities
- Conducted keyword research to identify consumer behavior outcomes
- Researched and assessed web analytics to identify target audience
- Conducted technical and user experience website audits for key clients
- Collected and interpreted data from logic and navigation testing, tree testing, and card sorting for user experience projects
Education
Master of Science - International Marketing
University of Strathclyde
Glasgow, UK08.2021
Bachelor of Science - Business Administration, Management
Webster University
St.Louis, MO05.2016
Skills
- 5 years of global digital marketing experience
- 3 years of B2B Marketing Experience
- Proactive, detail oriented and customer focused
- Expert in marketing attribution and analytics
- Expert in SEO and Digital Marketing
- Experienced in reporting to key stakeholders
- Team management and leadership experience
- Experienced in program management and cross-functional leadership
Timeline
Digital Marketing Manager
Mintel
09.2021 - Current
Jr. Digital Strategist
Evolve Digital Labs
08.2016 - 12.2018
Master of Science - International Marketing
University of Strathclyde
Bachelor of Science - Business Administration, Management
Webster University
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