Riya Vaya
Influencer Marketing
Mumbai
Summary
Solid team player and organizational problem-solver with advanced supervisory, team building and client servicing skills. Experience stepping into roles and quickly making positive changes to drive company success and revenue. Proactively focused in expansion and retention of brands through successful and strategic campaigns.
Overview
6
6
years of professional experience
10
10
years of post-secondary education
Work History
Senior Manager, Client Servicing
Chatterbox Technologies
3 2023 - Current
- Spearheading core accounts within the organization such as Amazon Alexa India, Dove, and more.
- In addition to managing key clients, leading and mentoring team members that have played a key role in successful campaign executions such as Dove, National Geographic India x IndiGo, Bata, Glenmark & Kotak Life Insurance.
- Nurturing & developing strategic relationships with leading talent partners such as Pocket Aces, OML, Monk-E, fostering collaboration and industry recognition.
- Have executed 60+ campaigns in the past 3 years as the core point of contact for some of the biggest global brands such as P&G, Sony Music, HUL, Bumble, HP, and more.
Manager, Client Servicing
Chatterbox Technilogies
02.2022 - 03.2023
- Proactively ensured dedication to growth and contribution to the organization through consistent successful and smooth campaigns.
- Successfully led teams in executing campaigns, contributing to a net revenue increase of over 20% through large scale negotiations.
- Established strong connections with key influencers across designated verticals, resulting in 100+ successful partnerships.
- Instrumental in connecting clients with influencers, enhancing brand visibility and engagement. Identified gaps in the functioning and processes and addressed the same via setting up long term partnerships with leading talent partners, streamlined formal documentation and reduced overall turnaround time.
- Turned around campaign execution in under a record time of just 6 hours from confirmation to content going live
Junior Manager, Client Servicing
Chatterbox Techologies
02.2021 - 01.2022
- Demonstrated skills and leadership qualities that led to a rapid promotion as well as the opportunity to lead large campaigns.
- Orchestrated campaigns for prominent brands, including National Geographic India, Disney, Nykaa, Lightricks, P&G, and more.
- Proactively contributed to brand showcase expansion, incorporating new clients such as Royal Enfield, Bata, Crocs India, Glenmark, CRED, Kotak Life, etc.
Management Trainee
Vivaa Consulting
08.2020 - 01.2021
- Secured media coverages across national publications like Financial Express, Livemint, Business Today and Inc42 for Lifestyle and Fintech clients
- Created quarterly media plans for Skincare and Lifestyle brands Prepared and distributed Press Releases Liaised with corporate marketing and communications teams for events and product launches
- Supported the creation and setup of social media platforms and strategy for food and fashion brands
- Brand showcase - Plum, Phy, BodyLovin', Afthonia Lab, PayMate, Jophiel, A Parsi Affair
Intern, Sourcing
Elevate Promotions
05.2019 - 09.2019
- Placed the client’s products on celebrities and notable influencers for online and offline media and social media coverage
- Coordinated and managed attending celebrities for the Lakme Fashion Week Autumn/Winter’19
- Brand showcase - Anita Dongre, Amit Aggarwal, Melissa, Fizzy Goblet, Anavila, Sunaina Khera, etc.
Influencer Marketing Consultant
Urban Kanyaa
12.2019 - 01.2020
- Established influencer marketing strategies for the startup to maximise brand awareness
- Produced promotional content and managed social media channels
Intern
Vivaa Consulting Mumbai
02.2018 - 09.2019
- Planned and executed influencer campaigns for a skincare brand independently
- Coordinated and managed a product launch event remotely
- Brand showcase - Plum
- Allegiant Events Mumbai
Event Planning Intern
Allegiant Events
04.2018 - 04.2018
- Planned and executed the hospitality arrangements for approximately 1000 guests for a high-profile wedding
Senior Manager, Influencer Marketing
White Rivers Media
04.2024 - Current
- Led and managed a high-performing team, overseeing day-to-day operations and driving strategic initiatives, while closely monitoring and optimizing Profit and Loss (P&L) statements.
- Developed and presented comprehensive influencer marketing strategies, tailored to enhance brand visibility and engagement.
- Brands - IDFC, Coke Studio Bharat, Blum, Sony Music India, and Zee5.
Education
Bachelor of Science - Mathematics
Jai Hind College
03.2016 - 09.2020
Grade 12 -
Rajkumar College
03.2011 - 05.2016
Skills
Microsoft suite
Staff Management
Interpersonal and communication skills
Project management
Time management
Problem-solving
Process streamlining
Conflict resolution
Strategic planning
Negotiation
Languages
Language
English, Hindi, Gujarati, French (Beginner), Marathi (Beginner)
Timeline
Senior Manager, Influencer Marketing
White Rivers Media
04.2024 - Current
Manager, Client Servicing
Chatterbox Technilogies
02.2022 - 03.2023
Junior Manager, Client Servicing
Chatterbox Techologies
02.2021 - 01.2022
Management Trainee
Vivaa Consulting
08.2020 - 01.2021
Influencer Marketing Consultant
Urban Kanyaa
12.2019 - 01.2020
Intern, Sourcing
Elevate Promotions
05.2019 - 09.2019
Event Planning Intern
Allegiant Events
04.2018 - 04.2018
Intern
Vivaa Consulting Mumbai
02.2018 - 09.2019
Bachelor of Science - Mathematics
Jai Hind College
03.2016 - 09.2020
Grade 12 -
Rajkumar College
03.2011 - 05.2016
Senior Manager, Client Servicing
Chatterbox Technologies
3 2023 - Current
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