Rohan Kanchan

Sales and Category Management:-

• Conducting Market analysis to identify geographical demand trends, benchmark competitor performance, and evaluate sales volumes, driving strategic decision-making.
• Developing Sales forecasts to meet demand and coordinate with supply chain teams to ensure timely inventory management.
• Developed pricing strategies for individual products, creating competitive decoys and maintaining healthy Sales and Profit margins.
• Curated diverse product assortment to cater needs of multi-ethnic customer base for Multiple demographics.
• Led new product launch cycles, determining market selection, volume allocation, and timing for optimal profitability, while orchestrating Campaigns & Incentive program,to drive successful market entry and continuously monitored post-launch performance.
• Achieved 25% increase in sales just by streamlining operational intricacies, improving forecasting accuracy, enhancing communication with supply chain teams, and identifying sales opportunities for sales team.

Sales Analysis and Reporting:-

• Creating Sales targets for company and reporting on achievements and losses, providing actionable insights to drive performance improvements.
• Built individual KPIs for products, customers, category managers, sales heads, sales teams, and supply chain teams, ensuring alignment with company goals and driving performance improvements.
• Analyzing Inventory performance and designing monthly promotional campaigns to clear slow-moving stock, enhancing overall inventory efficiency.
• Analyzing sales data to identify low-hanging opportunities and implement strategies to boost sales.
• Headed S&OP meetings to discuss upcoming shortages and challenges, working with teams to plan strategies to meet targets.
• Engage daily in cross-functional collaboration to resolve variety of operational challenges.

• Preparing and Analyzing P&L for Management on Monthly Basis and reporting all the important changes and impacts on margins.
• Analyzing Sales and gross margins on daily basis, reporting on Sales Insights, Product Mixes and suggesting Demand plans.
• Analyzing Purchase Price Variance and WIP variance in respect to Standard Cost and auditing the reasons and impacts.
• Conducted daily ledger scrutiny to verify accuracy and completeness of accounting entries, identifying and rectifying discrepancies promptly.
• Implemented inventory management strategies, conducting regular checks and analyses to optimize inventory levels and minimize carrying costs.
• Working on Ad-hoc Financial Reporting for Management and Banks.

• Performed range of financial analyses and reporting activities, including MIS reporting, sales forecasting, budget monitoring, gross margin analysis, trial balance, P&L analysis, expense analysis, and other accounting tasks.

• Handled accounts payable processes, including MIS reporting, TDS, WCT, and RCM calculations, along with managing vendor queries and payments. Conducted vendor and bank reconciliations, in addition to performing other daily accounting tasks.