Rohan Powar

Sales Strategy & Planning

• Develop and implement sales strategies to achieve revenue, margin, and growth targets.
• Identify focus categories and drive territory-wise action plans aligned with business goals.

Business Development

• Identify new business opportunities and expand customer base across core segments (e.g., dairy, bakery, snacks, beverages).
• Introduce innovative ingredient solutions to support customer product development.

Key Account Management

• Manage Tier I and Tier II customers with structured engagement plans.
• Lead commercial negotiations, support technical trials, and build long-term partnerships.

Team Leadership

• Guide and mentor sales executives or technical service teams.
• Monitor KPIs, conduct review meetings, and ensure individual development.

Technical Support & Solution Selling

• Collaborate with application teams and principals to support formulation trials and troubleshoot technical queries.
• Drive solution-based sales by aligning product benefits with customer pain points.

Principal Management

• Act as the main liaison between principals/suppliers and the company.
• Represent principal interests by aligning their global strategy with local execution.
• Share regular market insights, pipeline updates, and feedback to support their planning and innovation.
• Coordinate trainings, joint visits, and product launches with principal teams.
• Ensure fair representation of all assigned principals in customer discussions and marketing activities.

Supplier Coordination & SCM

• Collaborate with supply chain teams for inventory planning, procurement, and order execution.
• Manage overseas supplier communication for order placements, rate negotiations, and forecast sharing.

Market Intelligence & Competition Tracking

• Track competitor pricing, product launches, and import trends.
• Develop category-specific strategies based on market data.

Forecasting & Reporting

• Maintain updated sales pipelines, customer engagement sheets, and project trackers.
• Prepare monthly sales performance reviews and business updates for internal and supplier reporting.

Customer Engagement & Events

• Participate in food industry exhibitions, seminars, and conferences.
• Organize supplier roadshows, technical workshops, and webinars to generate new leads.

• Spearheading business development and technical support initiatives for the Food & Nutrition division across PAN India
• Designing and executing product-specific go-to-market strategies while identifying and targeting potential customers across key segments
• Representing and managing global principals such as IFF (DuPont), BASF, FMC, Kalsec, General Starch Ltd., Red Arrow, and Fonterra
• Handling a comprehensive portfolio of specialty food ingredients including plant and dairy proteins, hydrocolloids, starches, smoke flavors, natural spice extracts, colors, and antioxidants
• Independently managing the commercial cycle — from client quotations and demand forecasting to order placements and inventory planning
• Overseeing supply chain operations, including coordination with international suppliers, rate negotiations, and procurement execution
• Conducting in-depth market mapping and competitive intelligence through import data and project tracking to support business growth
• Preparing strategic presentations and progress reports for principals to showcase ongoing customer activities and project developments