Rohini Samadhiya
Business Analyst : Growth & Strategy
Pune
Summary
Business professional with comprehensive background in analyzing complex data to drive strategic initiatives. Known for enhancing operational efficiency and supporting decision-making processes through detailed analysis. Highly collaborative team member focused on achieving results and adapting to dynamic business needs. Proficient in data modeling and process improvement.
Overview
7
7
years of professional experience
3
3
years of post-secondary education
4
4
Certifications
2
2
Languages
Work History
Business Analyst
Zomato
07.2022 - Current
- Spearheaded the development of dynamic dashboards that enabled real-time revenue tracking across multiple city clusters.
- Drove implementation of hygiene tagging systems to optimize restaurant quality audits and partner performance.
- Partnered with data engineers to streamline revenue data pipelines using SQL and internal BI tools.
- Facilitated end-to-end Agile ceremonies-sprint planning, retrospectives, UAT-ensuring smooth product launches.
- Created visibility dashboards that influenced business decisions at the CXO level.
- Managed and maintained Confluence documentation and JIRA boards to track sprint progress and product roadmaps.
Business Strategy Manager
Ketto
08.2019 - 07.2022
- Developed KPIs and visual dashboards for donor engagement and partner performance tracking.
- Conducted funnel and trend analysis to improve conversion rates and reduce acquisition costs by 15%.
- Collaborated with cross-functional teams to implement product improvements for payment and CRM modules.
- Presented performance insights to senior leadership and advised on quarterly strategy pivots.
- Led requirement gathering sessions and converted business needs into actionable technical specifications.
Intern - Product Development
Ketto
03.2019 - 05.2019
- Mapped and redesigned the CRM lead lifecycle to reduce TAT from 72 hours to 36 hours.
- Created SOP documentation and collaborated with sales and operations to train internal teams.
- Assisted in identifying CRM integration gaps, directly contributing to roadmap backlog planning.
Assistant Manager - Corporate Development
Hindustan Times (Shine.com)
09.2018 - 03.2019
- Launched B2B outreach campaigns and generated a 20% increase in qualified leads for hiring solutions.
- Partnered with product and analytics to build monthly business intelligence reports for leadership.
- Supported CRM migration and defined metrics for tracking sales team performance.
Education
Bachelor of Business Administration -
Prestige Institute of Management - Jiwaji University
01.2015 - 01.2018
HSC/SSC - CBSE
Carmel Convent Senior Secondary School
Skills
- Agile project management
- Project Planning
- SQL data analysis
- Analytical thinking
- Data analysis
- Stakeholder management
- Strategic planning
- Data visualization
- Analytical skills
- Problem-solving abilities
Certification
IQBBA CFLBA (Udemy)
Awards
- Zomato Premier League - Case Study Champion
- "Master Award" - Ketto (Mentorship and Team Impact)
Timeline
Business Analyst
Zomato
07.2022 - Current
Business Strategy Manager
Ketto
08.2019 - 07.2022
Intern - Product Development
Ketto
03.2019 - 05.2019
Assistant Manager - Corporate Development
Hindustan Times (Shine.com)
09.2018 - 03.2019
Bachelor of Business Administration -
Prestige Institute of Management - Jiwaji University
01.2015 - 01.2018
HSC/SSC - CBSE
Carmel Convent Senior Secondary School
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