ROHIT KHEMANI
Trade Marketing
Mumbai
Summary
Trade marketing professional with proven expertise in strategic promotions, campaign execution, and market analysis. Strong team leader, adaptable to dynamic markets, with a focus on customer engagement and driving results.
Overview
6
6
years of professional experience
Work History
Trade Marketing Executive
Bacardi
11.2024 - Current
- Coordinated closely with sales teams to execute tactical promotions and consumer activations, resulting in a 31.3% increase in volume sales through targeted initiatives across key accounts.
- Managed a trade marketing budget of ₹28 Cr, ensuring strategic allocation and measurable ROI across GT, MT, and on-premise channels.
- Led a team of 40 RAs (Retail Ambassadors) to successfully drive visibility, advocacy, and trials for innovation brands like Legacy and Mango Chilli in priority markets.
- Spearheaded the launch of the first 3 exclusive brand shops in the West region, completing all projects within 10 months, ahead of industry benchmarks.
- Collaborated with cross-functional teams to assist in the development of annual trade marketing plans, aligning channel strategy with overall business objectives and brand positioning.
Assistant Manager
B9 Beverages
08.2023 - 11.2024
- Managed key accounts for draught beer sales, branding, and ATL/BTL activities to drive brand penetration and consumer engagement.
- Planned and executed annual marketing plans and budgets, aligned with individual brand objectives and market trends.
- Increased visibility at outlets through signages, bar collaterals, and customized branding solutions, boosting consumer recall.
- Handled strategic partnerships with 5-star outlets like Sayaji, Effotel, Fairfield, and Social through annual tie-ups to expand market share.
- Led high-impact events and activations, resulting in enhanced brand exposure and customer engagement.
- Collaborated with premium outlets to roll out the ALL Star Program, delivering compelling product presentations to influence purchase decisions.
Assistant Manager
Godfrey Phillips India Ltd
07.2021 - 08.2023
- Managed distributors and ensured achievement of primary sales targets.
- Expanded retail and dealer network to increase territory coverage.
- Communicated trade schemes and coordinated market-level projects to boost sales.
- Customized promotional schemes to improve dealer retention.
- Analyzed ES-wise/dealer-wise reports to reduce NBOs and LBOs.
- Tracked sales performance and shared insights for field execution.
Executive Sales
Emami Agrotech Limited
08.2020 - 07.2021
- Worked as Sales Officer in General Trade, leading a team of 4–5 Sales Representatives in Mumbai.
- Managed primary and secondary sales through distributor coordination.
- Promoted new Emami products via BTL activities to drive visibility and trials.
Intern
Reckitt
07.2019 - 09.2019
- Lead as Sales Executive.
- Evaluated several stores on the basis of stock, placement and visibility of products.
- Promoted new offers and discounts on big days.
Education
MBA - Marketing
ITM Business School
Mumbai, India 04.2001 -
B.Com - undefined
Vikram University
01.2018
XII - CBSE
Dashpur Vidyalaya
01.2015
Skills
- Effective communication
- Skill development
- Project leadership
- Quality management
- Supportive team player
- TALLY
- ACCOUNTING
- Content marketing proficiency
- Experienced in Excel, Word, and PowerPoint
References
Ankit, Raizada - 9717739007 Sr Manager
Associate alcohols & breweries ltd
Lovejeet Singh - 9096437980 ASM
Bacardi
Timeline
Trade Marketing Executive
Bacardi
11.2024 - Current
Assistant Manager
B9 Beverages
08.2023 - 11.2024
Assistant Manager
Godfrey Phillips India Ltd
07.2021 - 08.2023
Executive Sales
Emami Agrotech Limited
08.2020 - 07.2021
Intern
Reckitt
07.2019 - 09.2019
MBA - Marketing
ITM Business School
04.2001 -
B.Com - undefined
Vikram University
XII - CBSE
Dashpur Vidyalaya
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