Rupesh Patil
Mumbai
Summary
Consumer Insights professional with an experience of more than 14 years in market research industry. Skilled in Data Analysis, Quantitative & Qualitative Research. Leading a team of research professionals in driving business growth.
Overview
15
15
years of professional experience
Work History
Senior Account Manager
Kantar
03.2020 - Current
- Leading a team of media professionals to help clients identify the right channel of communication and optimize their marketing spends
- Development of strong and captivating proposals to meet client needs, based on research brief and media plans
- Helping clients with different media solutions - Brand Lift Insights, Crossmedia, Context Lab and Connect (Touchpoint study)
- Designing, executing, analyzing, and drafting actionable recommendations from primary research
- Managed BLI & Crossmedia database and worked on meta-learning decks for clients which added to overall learnings for clients
- Recommending clients to mount media solutions on existing track for cost effective approach
- Built relationships with existing and new clients for cross-selling of solutions to promote long term business growth
- Developed productive relationships with business representatives and consulted closely to uncover needs and match to available solutions
- Mentored junior account management professionals to develop skills and increase company revenue
- Leveraging internal and external resources to execute innovative research techniques
- Clients portfolio managed – Meta, Amazon, SonyLiv, Disney+ Hotstar, Viacom18, Jio Platforms, Hershey’s, Convosight
Senior Manager – Consumer Insights – Sensai
Aidem Ventures Pvt. Ltd.
06.2019 - 02.2020
- Articulate project scope and problem statement to execute consumer insight projects
- Create clear and compelling presentations that illustrate and communicate research findings, insights and recommendations
- Design, develop and execute qualitative and quantitative research studies to address business issues
- Ensures alignment of all internal and external stakeholders
- Leveraging technology and our digital assets to ensure we are gathering insights from consumers in a way that resonates with them - e.g Live feedback
- Use AI based technology (EEG – Brainwave mapping) to understand consumers unarticulated response and decode them to get unbiased data
- Testing long and short form of contents (promos, commercials, episodes) and identifying the performing and non-performing plots to maximise effectiveness of the content
- Use BARC data as a catalyst to aid our analytical findings
Senior Project Manager
Nepa India Pvt Ltd.
07.2018 - 05.2019
- Drive projects from end to end (scripting-sampling-data processing-reporting)
- Organise and lead kick-off calls to make sure all stakeholders understand the objective and scope of the project
- Maintain schedules to ensure that key milestones are being met at every project phase
- Maximizing efficiency and increasing collaboration and communication transparency
- Maintain project quality with value addition
Senior Research Analyst
Nepa India Pvt Ltd.
07.2016 - 06.2018
- Understanding the client products and providing insights through quantitative research to help them improve customer experience and enhance their brand value
- Deliver insights and analysis at the category and brand level
- Prepare reports based on client needs and objectives
- Measuring effectiveness of various campaigns and creating database for them under different categories
- Provide actionable insights based on data for different kinds of projects such as Customer satisfaction, Concept testing, Campaign tests
Senior Executive
Nielsen India Pvt. Ltd.
06.2012 - 06.2016
- Working with Consumer Insights team for FMCG clients to ensure the deliverables (Tables, Quanvert and database) are as per the requirement for creating the final reports
- Co-ordinating with the analyst team about the weighting, banner, Line-up, open end coding, excel data file and helping them with best possible outcome based on my technical experience
- Quality checking and analysing all the deliverables before sharing it with analyst
- Generating study cost and timelines
- Ensuring that all the deliverables meet the SLA and work with Performance management team for KPI
Data Analyst
Cross-Tab Marketing Services Pvt. Ltd. (Course5i)
06.2010 - 06.2012
- Worked on Tabulation, Data Weighting, Data editing and Cleaning in Quantum
- Data processing/cleaning in SPSS
Education
Bachelor's of Science, Information Technology -
Mumbai University
04.2010
Skills
- Team Management
- Project Management
- Excellent negotiation skills
- Business strategies and development
- Proficiency in MS Office (Excel, Powerpoint and Word)
- SPSS
Languages
English
Hindi
Marathi
Personal Information
Date of Birth: 10/11/88
Timeline
Senior Account Manager
Kantar
03.2020 - Current
Senior Manager – Consumer Insights – Sensai
Aidem Ventures Pvt. Ltd.
06.2019 - 02.2020
Senior Project Manager
Nepa India Pvt Ltd.
07.2018 - 05.2019
Senior Research Analyst
Nepa India Pvt Ltd.
07.2016 - 06.2018
Senior Executive
Nielsen India Pvt. Ltd.
06.2012 - 06.2016
Data Analyst
Cross-Tab Marketing Services Pvt. Ltd. (Course5i)
06.2010 - 06.2012
Bachelor's of Science, Information Technology -
Mumbai University
Similar Profiles
Márcia BritoMárcia Brito
Business Title Panel Advisor/Administrator at KantarBusiness Title Panel Advisor/Administrator at Kantar
Anant MishraAnant Mishra
Analytics Presales Consultant at KantarAnalytics Presales Consultant at Kantar
Monika SinghMonika Singh
Senior Research Manager at KantarSenior Research Manager at Kantar