Rutuja Tathed
Mumbai
Summary
A B2B storyteller with a strong track record in full-cycle B2B sales across global markets. Skilled in selling ERP, CRM, and BI solutions to industries like pharma, healthcare, real estate, IT, insurance, charitable trusts, manufacturing, and retail. Proficient in Salesforce, HubSpot, and Bitrix24 for pipeline management and forecasting. Adept at consultative selling, cross-functional collaboration, and delivering tailored, open-source solutions that streamline operations and boost productivity.
Overview
5
5
years of professional experience
Work History
Senior Business Development Executive
Keka HR
08.2023 - Current
- Spearheaded business development initiatives for Keka HR, driving revenue growth and market expansion within the competitive HR technology sector.
- Identified and targeted potential clients across diverse enterprise sizes (small, medium, large), leveraging prospecting tools like Apollo.io, Lusha, and Sales Navigator for effective lead generation.
- Developed and meticulously managed a robust sales pipeline using Hubspot CRM, ensuring consistent opportunity progression and accurate forecasting.
- Engaged key decision-makers, including HR professionals and C-suite executives, conducting thorough needs assessments and presenting tailored Keka HR solutions to address specific organizational pain points.
- Consistently exceeded performance goals, overachieving sales targets by 9% in Q2FY2024 and 12% in Q3FY2024 through strategic negotiation and effective deal closing.
- Successfully secured a landmark government contract, demonstrating expertise in navigating complex procurement processes and closing high-value strategic deals.
- Collaborated closely with product development, providing valuable client insights and market feedback to drive continuous product improvement and innovation.
- Maintained comprehensive knowledge of HR tech industry trends, competitor landscapes, and regulatory changes, applying insights to enhance sales strategies and deliver exceptional customer experiences.
Senior Business Development Executive
Nevpro Business Solutions
07.2021 - 05.2023
- Spearheaded full-cycle B2B sales for Nevpro's IT solutions (CRM/ERP/BI) across USA, UAE, India, and Israel, driving revenue by managing leads from SDR handoff to deal closure.
- Managed and advanced a strong sales pipeline via Bitrix CRM, tracking lead progression, engagement, and forecasts to ensure timely closures.
- Engaged key decision-makers across international markets, conducted needs assessments, presented tailored solutions, and negotiated terms to secure commitments.
- Exceeded Q1FY2022 sales quota by 20%, achieving 120% target through strategic negotiations and closing high-value deals.
- Surpassed Q4FY2022 targets with 200% quota attainment by converting pipeline opportunities into major enterprise wins.
- Leveraged market insight and solution expertise to navigate complex sales cycles and consistently close profitable enterprise deals.
Sales Executive
PlatinumOne Business Services Pvt. Ltd.
02.2020 - 07.2021
- Contributed significantly to sales team objectives by consistently delivering a pipeline of qualified B2C prospects for Godrej premium property viewings, surpassing appointment goals for 6 consecutive months.
- Specialized in B2C appointment generation within the premium real estate sector, effectively qualifying prospects via targeted outbound calling and scheduling approximately one property visit per working day.
- Leveraged Salesforce CRM proficiently to manage the end-to-end appointment generation process, including lead qualification, pipeline tracking, client engagement, and scheduling high-value property visits.
- Recognized as a Top Performer for driving B2C lead generation and securing an average of 20 qualified property visit appointments per month within the competitive India real estate market.
- Consistently exceeded monthly appointment setting targets by over 11% for premium Godrej properties, achieving 20 property visits against a quota of 18 during Q1 & Q2 FY2021.
Education
PGDM - Finance
Welingkar Institute of Management
Mumbai, India06-2021
BBA - Finance
B.Y.K. Sinnar College of Commerce
Nashik, India06-2019
Skills
- Full-Cycle Sales Management
- CRM & Pipeline Management (Salesforce,HubSpot & Bitrix24)
- Consultative Selling
- Revenue Generation & Forecasting
- Budget Management
- Cross-Functional Collaboration
- Objection Handling
- Market Research
- Client Relationship Management
- Cross-Functional Collaboration
- Sales Enablement & Playbook Execution
- Sales Proposals
- Sales Negotiations
- International Sales
Timeline
Senior Business Development Executive
Keka HR
08.2023 - Current
Senior Business Development Executive
Nevpro Business Solutions
07.2021 - 05.2023
Sales Executive
PlatinumOne Business Services Pvt. Ltd.
02.2020 - 07.2021
PGDM - Finance
Welingkar Institute of Management
BBA - Finance
B.Y.K. Sinnar College of Commerce
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