Salesforce
Rutuja Tathed
Mumbai
Summary
Turning qualified “maybe” into a confident “yes” is kind of my superpower. A B2B sales storyteller with 4+ years of experience crafting winning strategies, building lasting client relationships, and navigating complex, multi-stakeholder deals across global and Indian markets. Adept at consultative selling, CRM-driven pipeline management and delivering solutions that truly solve client problems.
When I’m not closing deals or forecasting revenue, you might find me dancing or singing - because every success deserves a little celebration.
Overview
6
6
years of professional experience
Work History
Senior Account Executive: Core Outbound
Keka HR
08.2023 - Current
- Pioneering Achievement: Achieved a landmark milestone by securing INR 10.7 million ARR while driving key client acquisitions at Keka, that too in the SMB segment.
- High-Impact Government Acquisition :Secured ASAP Kerala, a high-stakes government client, through successful execution of a complex RFP and SOW.
- Overachiever : Consistently surpassed performance goals by achieving 220% of targets in 4 cycles and overachieving sales targets 12+ times overall.
- Strategic Client Wins: Closed 78 new logos, strengthening the company’s footprint across key segments.
- Marquee Brand Onboarding: Successfully brought onboard high-growth Indian brands such as Cityflo, Think School FAE Beauty (Shark Tank), FixMyCurls, Subko Coffee, Kingsmen, Punjabi Saraf, and Bluwheelz Mobility, etc.
- Cross-Industry Success: Established client wins spanning Government, IT, Finance, Real Estate, Legal, Personal Care, Manufacturing, Mobility, Logistics, EdTech, FMCG, and Entertainment sectors.
- Strategic Problem Solver: Mastered the art of deep-diving into complex client challenges, delivering tailored solutions that drive results.
- Growth Catalyst: Built lasting client relationships, unlocking opportunities for upsells and cross-sells to maximize revenue potential.
Senior Business Development Executive
Nevpro Business Solutions
07.2021 - 05.2023
- 120% quota attainment in Q1FY2022, exceeding sales targets through strategic negotiations and closing high-value deals.
- 200% quota attainment in Q4FY2022, converting pipeline opportunities into major enterprise wins across global markets.
- 4 regions covered (USA, UAE, India, Israel) while spearheading full-cycle B2B enterprise sales for Nevpro’s IT solutions (CRM/ERP/BI).
- 100% pipeline visibility achieved by managing and advancing opportunities via Bitrix CRM, ensuring accurate forecasting and timely closures.
- CXO-level engagements: Conducted needs assessments, delivered tailored solution presentations, and negotiated enterprise contracts to secure commitments.
- Consistent success in complex sales cycles, leveraging solution expertise and market insight to drive profitable deals.
- Strong client relationships built and nurtured, ensuring long-term partnerships and repeat business.
Sales Executive
PlatinumOne Business Services Pvt. Ltd.
02.2020 - 07.2021
- 20 qualified property visit appointments per month on average, exceeding appointment-setting targets by 11% in Q1 & Q2 FY2021 for premium Godrej properties.
- 6 consecutive months surpassing goals, consistently delivering a strong pipeline of qualified B2C prospects for premium property viewings.
- Top Performer recognition for driving B2C lead generation in India’s competitive premium real estate market.
- End-to-end appointment management via Salesforce CRM, including lead qualification, pipeline tracking, client engagement, and scheduling property visits.
Education
PGDM - Finance
Welingkar Institute of Management
06-2021
BBA - Finance
B.Y.K. Sinnar College of Commerce
06-2019
Skills
- Strategic Consulting
- Multi-Stakeholder / Multi-Threaded Selling
- Emotional Intelligence (EQ)
- Business Acumen & Industry Knowledge
- Deal negotiation
- Forecast preparation
- Account planning
- Sales strategies implementation
- Customer networking
- Relationship building
- Pipeline management
- Relationship management
Software
Hubspot
Bitrix24
AI Tools: Chat GPT, Perplexity, Copilot
Timeline
Senior Account Executive: Core Outbound
Keka HR
08.2023 - Current
Senior Business Development Executive
Nevpro Business Solutions
07.2021 - 05.2023
Sales Executive
PlatinumOne Business Services Pvt. Ltd.
02.2020 - 07.2021
BBA - Finance
B.Y.K. Sinnar College of Commerce
PGDM - Finance
Welingkar Institute of Management