Rwitupriya Hom Ray
Mumbai
Summary
With a robust 10-year background as a sales & operations professional, I bring a focused expertise in brand management, cultivated over 6 months. During this time, I have successfully integrated brand strategies into operational frameworks, enhancing market visibility and driving growth. I excel in cross-functional collaboration, leveraging operational insights to align brand initiatives with business objectives. My approach emphasizes innovation and continuous improvement, consistently exceeding performance metrics and contributing to the overall success of brands in competitive markets.
Overview
13
13
years of professional experience
Work History
Brand Manager
United Distributors
2024.01 - Current
- Developed comprehensive brand strategies to enhance market presence and meet sales targets for Caprice
- Conducted extensive market research and competitor analysis to identify trends and consumer preferences in the wafer roll segment.
- Successfully launched Caprice wafer rolls across all channels - MT, GT & E-commerce, overseeing the entire lifecycle from conceptualization to execution, achieving listing across more than 1000 stores across India.
- Implemented BTL & TTL activities to increase brand awareness and engagement among target demographics.
- Monitored and analyzed brand performance metrics, utilizing data-driven insights to optimize marketing strategies and improve ROI.
- Defined and maintained the unique brand identity and positioning of the brand in the market, ensuring consistency across all marketing communications.
- Managed the A&P budget effectively, allocating resources to maximize impact and achieve business objectives.
Operations Manager
Ageless Clinics Pvt Ltd
2023.06 - 2024.01
- Clinic Management – Managing daily operational activity of 5 Clinics
- People & Team Management – Managing 104 Team members including
Doctors & Clinic managers - Customer Grievance & Experience Management – Handling all customer
feedback and adhering to all company policies. - Analyzing the utilization of resources – machines, manpower, service
lines and discussing with the management during monthly meetings - Reviewing and assisting in the preparation of KPI of each team member
Ensuring the clinic team's compliance to all financial policies of the
company - Ensuring adherence to the attendance & leave policy of the company
Business Development Associate
Urban Company
2022.02 - 2022.12
- Conduct virtual video consultations to identify skin issues and
recommend appropriate treatments. - Manage user treatment outcomes and regularly communicate with users
to address their concerns and provide guidance on pre and post-care
routines. - Collaborate with city head, category team, and quality team to analyze
process changes and resolve any deviations. - Interact with clinical aestheticians to ensure adherence to treatment
guidelines. - Achieved improved ratings, net promoter score, retention, and
conversion in assigned skin clinic category.
Clinic Manager
Kaya Ltd
2014.11 - 2022.01
- Responsible for overall operations, turnover targets, team management,
and customer satisfaction of clinics. - Controlled budgeting, billing, and revenue cycle management to achieve financial goals and maintain profitability.
- Managed a team of dermatologists, skincare practitioners and customer care executives - overseeing hiring, training, and performance evaluations.
- Implemented strategies to improve patient satisfaction and loyalty through quality service delivery and effective communication.
- Ensured adherence to regulations, policies, and standards to maintain clinic accreditation and legal compliance.
- Managed inventory levels and conducted regular audits with external agencies to ensure accuracy and availability of clinic supplies and equipments for efficient clinic operations.
Senior Food Specialist
Godrej Nature's Basket
2013.03 - 2014.06
Guest Service Agent
The Westin Hotel
2012.06 - 2013.01
Operational Trainee
Hotel Missoni
2011.02 - 2012.04
Education
Digital Marketing (Pursuing)
IIM Bangalore
12.2024
Bachelor of Science - Hotel Management
Institute of Hotel Management
Kolkata, India06.2010
Skills
- Brand positioning
- Category growth
- Campaign Planning
- Operations Management
- Customer Service
- Team Management
- Analytical skills
- Communication & Interpersonal skills
- Business Development
- Adaptability
- Result Orientation
Timeline
Brand Manager
United Distributors
2024.01 - Current
Operations Manager
Ageless Clinics Pvt Ltd
2023.06 - 2024.01
Business Development Associate
Urban Company
2022.02 - 2022.12
Clinic Manager
Kaya Ltd
2014.11 - 2022.01
Senior Food Specialist
Godrej Nature's Basket
2013.03 - 2014.06
Guest Service Agent
The Westin Hotel
2012.06 - 2013.01
Operational Trainee
Hotel Missoni
2011.02 - 2012.04
Digital Marketing (Pursuing)
IIM Bangalore
Bachelor of Science - Hotel Management
Institute of Hotel Management
Similar Profiles
Julia SteineJulia Steine
CBS Specialist Divison at United DistributorsCBS Specialist Divison at United Distributors
Kevin SwindleKevin Swindle
On Premise Sales Manager at United DistributorsOn Premise Sales Manager at United Distributors
Kwintel MallardKwintel Mallard
delivery truck driver at United distributorsdelivery truck driver at United distributors