Sabah Alihasan

• Successfully led and managed design teams across three distinct in-house brands, each with its own identity and design sensibility.

(Babuhug | Pine Active | Disney for Firstcry)

• Oversaw a talented team of 20 designers, providing guidance, mentorship, and support to foster a collaborative and creative work environment.
• Provided strategic creative direction for each brand, guiding the design teams to create products that resonate with the unique aesthetic of each brand.
• Emphasized the importance of functionality in design, overseeing the development of products that not only looked good but also met the practical needs of the target audience.
• Oversaw the design process to ensure that projects for each brand were completed on time, meeting deadlines without compromising quality.
• Effectively managed design budgets and resources for each brand, optimizing efficiency and productivity.
• Kept the design team attuned to current market trends, ensuring that products remained relevant and appealing to the target demographic.
• Nurtured the professional growth of team members, fostering a culture of continuous learning and skill development within the design teams.

• Successfully spearheaded the creation of four impactful collections: SS/16, AW16/17, SS/17, and AW17/18, showcasing an ability to deliver consistently strong and trend-setting designs.
• Successfully completed 4 collections - SS/16, AW16/17, SS/17, AW17/18
• Played a pivotal role in mentoring junior designers, providing guidance on best practices, and cultivating a positive and creative work environment that fostered innovation.
• Strategically planned product ranges based on comprehensive analyses of market trends, buying patterns, and financial budgets, ensuring alignment with business objectives.
• Successfully negotiated contract terms and prices with existing vendors, while also proactively sourcing new suppliers for future categories, showcasing strong negotiation skills and supplier relationship management.
• Conceptualized, strategized, designed, and managed the buying process for the entire product range, showcasing a comprehensive skill set in handling the complete product lifecycle.
• Successfully led cross-functional teams, ensuring collaboration across various departments to achieve project milestones and deliver high-quality results.

• Drove design initiatives for European brands, proposing plans and created collections. Led forecasting, guided a design team, and presented collections to esteemed buyers (Dr. Denim, Gina Tricot, Pull & bear, Asda, Zara and many more).
• Trained Bangladesh merchandising, negotiated prices, and facilitated communication between buyers and factories for seamless operations.

• Conducted thorough forecast research for seasonal concepts, collaborating with the creative team on daily design challenges. Oversaw product development, sampling, and maintained high-quality standards. Managed sourcing of fabrics, trims, materials, and accessories.

• As a Menswear Designer from 2002 to 2004, pioneered the creation of trend-setting denim and shirt lines. Innovated in branding and packaging design, introduced novel denim and cargo washes, and crafted a cohesive brand look by designing accessories.

• During the 6-month tenure under Manish Malhotra, I served as the first in line assistant designer, closely collaborating on couture and made-to-measure women's apparel. Involved in the entire process, from conceptualizing collections to customizing final pieces for individual clients. Additionally, provided valuable support for styling assignments in Bollywood movies and other projects.