Summary
Overview
Work History
Education
Skills
Personal Information
Certification
Software
Timeline
Generic

Sachin Sharma

Summary

Dynamic E-commerce leader with over 19 years of expertise in building and scaling digital commerce platforms across fashion, electronics, furniture, and FMCG.


Strong leadership in website operations, site merchandising, content production, analytics, and studio operations.


Adept in leading digital transformation initiatives using platforms like HYBRIS, Drupal, Magento, and Generative AI-based tools.


Proven P&L owner and decision-maker for high-stakes product launches and sale events. Recognized for operational excellence, data-backed strategy, and innovation at scale.

Overview

19
19
years of professional experience
1
1
Certification

Work History

Head of Site Merchandising

Tata Digital
12.2021 - Current
  • Complete ownership of Site Merchandising, Creative Operations, Digital content strategy and CRM operations
  • Management and optimization with automations of CMS and DAM solutions for various content requirements
  • Providing quality content creation for various website properties, navigation and user engagement.
  • Led creation of custom dashboards for various functions, introducing Generative AI-backed analytics to drive insights and decision-making.
  • Improved user engagement and conversions by aligning creative strategy, page layout design, and promotional planning.
  • Directly responsible for the P&L of site content and merchandising, ensuring budget alignment and ROI tracking.
  • Played a pivotal role in launching new brands and ensuring 100% accuracy and timeliness of sale event go-lives.
  • Ensure Timely go live of all Sale events and maintain 100% accuracy of content on website

Head of Site Merchandising

AJIO.COM, Reliance Retail LTD
05.2018 - 12.2021
  • Led full-cycle site refreshes, including strategic planning, execution, and decision-making for all major sale events.
  • Directed SEO and search optimization, along with taxonomy, navigation, and brand directory management.
  • Managed high-scale content management systems (CMS) and leveraged Tableau and Google Analytics to guide data-driven layout and brand placement decisions.
  • Designed and executed urgency drivers, gamification, and customer engagement initiatives to boost on-site interaction and sales.
  • Oversaw promotion setup, including pricing, voucher execution, and product listing accuracy from upload to live status.
  • Successfully launched multiple SIS and brand stores on AJIO.com with seamless integration.
  • Monitored and optimized site property performance to maximize revenue contribution from homepage and category real estate.
  • Initiated automation and efficiency programs, contributing to departmental AOP planning and P&L ownership.

Head of Site Merchandising and Studio Operations

Landmark Group
05.2015 - 05.2018
  • Led end-to-end content management and creative production for Landmarkshops.in, overseeing catalog, copy, design, AV, trends, and editorial teams.
  • Successfully launched landmarkshops.in with 15,000+ products in just 4 months, coordinating both in-house and outsourced content teams.
  • Built and governed photoshoot operations, creating industry-standard guidelines and model rosters tailored for e-commerce.
  • Directed multi-channel content execution across web, app, and store platforms.
  • Developed content SEO and marketing strategy to drive discoverability and engagement.
  • Served as a core member of the e-commerce strategy team, contributing to the brand creation and omnichannel experience design.
  • Owned P&L for the content division, directly linking content quality with customer experience and conversion performance.
  • Designed scalable content processes to support future platform rollouts.

Manager Ecommerce

Future Group
07.2010 - 04.2015
  • Launched multiple e-commerce businesses for Future Group across categories like electronics, fashion, and home, setting the foundation for their digital retail presence.
  • Led site merchandising, content strategy, and creative execution across platforms, aligning UI/UX, taxonomy, and campaign messaging with business goals.
  • Established and scaled photo and content studios, delivering high-quality assets for over 200,000 SKUs in 4 years.
  • Spearheaded omnichannel initiatives, integrating digital storefronts with offline retail operations to drive seamless customer experience.
  • Directed cross-functional teams and vendor networks while driving performance across content, pricing, and platform integrations (Hybris, Martjack, ATG).

Merchandiser

StarCJ Network India Pvt. ltd.
10.2009 - 07.2010
  • Sourced and expanded categories across Small Appliances and General Merchandise, targeting SEC-A and SEC-A+ segments.
  • Played a core role in launching starcj.com, including content strategy and shoot guidelines for kitchenware and home products.
  • Developed and trained show hosts on product USPs and on-air demonstration techniques, boosting engagement and conversions.
  • Managed full P&L ownership, driving sales, pricing, promotions, and inventory control to achieve revenue and margin goals.
  • Introduced 58 new brands (28 international, 30 national) via SOR agreements and was awarded “Merchandiser of the Quarter” for star product performance.

Merchandiser

Reliance Retail
05.2008 - 10.2009
  • Managed end-to-end supply chain operations for General Merchandise categories including Tableware, Cookware, Plastics, and Non-Food FMCG.
  • Led assortment planning and vendor sourcing, introducing 100+ innovative products aligned with customer preferences.
  • Achieved 7% margin growth and ₹2.8 Cr sales increase (30% YoY) through strategic procurement and inventory optimization.
  • Executed A/B/C SKU classification, ensuring 80%+ fill rates for key products and maximizing monthly availability.
  • Secured vendor-funded promotions and brand placements, driving incremental growth and in-store visibility.

Business Development Executive

Bang Overseas Ltd. - Thomas Scott
09.2007 - 05.2008
  • Opened 30+ exclusive retail outlets, overseeing site selection, layout, and handover in coordination with mall authorities.
  • Led store launch planning, including merchandise, collateral setup, and supply chain scheduling.
  • Drove footfall, conversion, and average bill value through targeted store strategies and visual merchandising.
  • Conducted training programs and team performance monitoring to boost operational efficiency.
  • Achieved a 20% reduction in operational costs by optimizing supply chain and decentralizing promotions.

Sales Executive

Arviva Industries - Harry Collection
03.2006 - 08.2007
  • Launched the RMG vertical for Harry Collection, developing product lines and brand partnerships from the ground up.
  • Created custom marketing plans for individual brands and ensured timely order fulfillment.
  • Represented the company at major trade shows including TexFair, showcasing product assortments.
  • Scaled monthly sales to over 4 lakh meters, establishing a strong market presence.

Education

PG Diploma - Marketing

Symbiosis Institute of Management Studies
04.2008

B.Tech/B.E. - Textile Technology

University of Rajasthan
04.2006

Diploma - Textile Technology

04.2003

Skills

  • Site Merchandising and Planning
  • Content management systems
  • SEO
  • Content marketing
  • E-Commerce
  • Content strategy
  • Content management
  • Senior leadership
  • Marketing

Personal Information

  • Total Experience: 19
  • Industry: Internet, Ecommerce
  • Date of Birth: 09/16/83

Certification

Master in Generative AI

Software

Sanity CMS

Hybris, Drupal, Magento

Generative AI

Analytics tools, Google Analytics, Adobe Analytics

Timeline

Head of Site Merchandising

Tata Digital
12.2021 - Current

Head of Site Merchandising

AJIO.COM, Reliance Retail LTD
05.2018 - 12.2021

Head of Site Merchandising and Studio Operations

Landmark Group
05.2015 - 05.2018

Manager Ecommerce

Future Group
07.2010 - 04.2015

Merchandiser

StarCJ Network India Pvt. ltd.
10.2009 - 07.2010

Merchandiser

Reliance Retail
05.2008 - 10.2009

Business Development Executive

Bang Overseas Ltd. - Thomas Scott
09.2007 - 05.2008

Sales Executive

Arviva Industries - Harry Collection
03.2006 - 08.2007

Diploma - Textile Technology

PG Diploma - Marketing

Symbiosis Institute of Management Studies

B.Tech/B.E. - Textile Technology

University of Rajasthan

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