Sagar Deshmukh

• Leading team of 4 product specialist to drive EV business and improve top of mind awareness
• Responsible for creating a comprehensive customer strategy and purchase funnel for EV Business
• Developing insights for EV Business – Need & Gap analysis
• Conceptualizing and executing 360 campaign (ATL/BTL/Digital ) to improve brand salience
• Building & boosting digital lead funnel to drive sales
• Micro –market analysis and designing road map for activating new dealer location
• Working in close –connect and partnering in TATA power to ensure last mile delivery of charging solutions
• Embraced customer experience by introduction of “Shop-in –Shop “ an exclusive focused EV station
• Executed GTM and launch of Tata “ Nexon.Ev” & “ Punch.EV”
• Liaison with Government institution –act as bridge between government agencies and TPEM

• Core responsible for business in all demographic which effect performance and output favouring growth in volume ,Market share and profit centre approach.
• Forecasting and establishing monthly & annual goals in line with market potential, leading to growth in wholesale as well as retail market share
• Defining channel strategy and GTM for existing product line
• Responsible for product benchmarking ,competitive landscape study and executing key USP decision
• Administrating Inventory fund rotation and stock management
• Drive consultative and customer centric selling behavior enabling higher NPS
• Conducting marketing campaigns and building customer base to enhance brand and product awareness & consideration
• Registered volume growth of over 30% in assigned territories in CY2022 and CY2023 with gain in wholesale as well as retail market share.

Corporate Brand Management:

• Managed Brand Hyundai by developing key strategies and positioning in line with global direction.
• Coordination and execution of brand campaigns to enhance Hyundai brand awareness and image.
• Managed and oversee entire year brand calendar and brand assets.
• Management of creative agency, aligning agency brief, job progress monitoring and review
• Regional Marketing -G2M strategy and implementation
• Brand Guidelines -Implementation, training and monitoring

Performance Marketing:

• Focus on brand closer to customer via digital platform and creating localized advertising and promotion based on market demand.
• Launched Hyperlocal marketing in western region
• Experienced in carrying out SEM and Affiliate marketing campaigns
• Strengthen customer funnel with 3x increase in near me searches
• Improved digital customer acquisition conversion from 3% to 8%.