Saket Deo
Product Manager
Pune
Summary
Passionate and driven professional aspiring to excel in Product Management, Growth Marketing, and Product Marketing Manager roles within a reputable organization. With a strong foundation in education and a dedication to continuous learning, I aim to leverage my skills and potential to become a valuable asset to the team. Committed to contributing my expertise and collaborating effectively to achieve organizational goals and drive success in the dynamic field of product management and marketing Diligent Senior Product Manager offering [Number] years of success in product roadmap development, market research and data analysis. Highly skilled in identifying opportunities to maximize revenue. Driven and strategic with proven history of superior market penetration and product launch.
Overview
8
8
years of professional experience
6
6
years of post-secondary education
3
3
Languages
Work History
Product Managaer
Bajaj Finserv Health Limited
01.2021 - Current
- Spearheaded development of Diet and Nutrition module within the app, in collaboration with 'Fitpass,' catering to GMC and B2B2C clients. The module includes features such as Diet Consultations, Meal Plans, and Meal Logging, resulting in a 1.5x increase in engagement for GMC utilizations
Orchestrated creation of Fitness module within the app, in partnership with 'Fitpass,' allowing users to access workout sessions anywhere (across a network of 7500+ studios), anytime, and in various formats (10+), leading to 2x increase in engagement for GMC utilizations
Successfully drove feature usage and adoption for wellness programs (Diet & Fitness) across 50+ GMCs and B2B2C clients
Developed entire backend framework for wellness utilization across all programs (Diet, Fitness, Mental Wellness), establishing a robust utilization and claim management service for wellness services
Curated a communication strategy tailored for various business units inc Wellness through automation and calendarization, this strategy led to a 2x increase in utilization and 15% increase in active users - Tools Used: CleverTap, SFMC
Created Notification campaigns and calendar for increasing Daily Active Users (DAU) and returning users
Manager
Vodafone Idea Limited
04.2017 - 01.2021
- Vodafone Idea Limited - Mumbai
Manager
Digital Content Business Vodafone Idea Ltd., Mumbai, August 2018 - Present
Responsible for handling Acquisition, Engagement, and Retention for Vodafone Play and Idea Movies&TV (Video streaming apps for Vodafone and Idea subscribers respectively).
Designed and implemented engagement campaigns via App Notifications, SMS, WAP to increase App engagement and Retention. Tools used: CleverTap, MoEngage.
Responsible for App Acquisition (Installs, Registrations) by improving visibility through App Store Optimization (ASO) and managing Paid acquisitions through affiliate. Tools used: Appsflyer.
Created Onboarding journeys through CleverTap for New Users to improve Installs to Registration and Registration to streaming ratio for both the Apps.
Set up automated campaigns with a focus on content discovery and recommendations, reducing dropouts and winback.
Responsible for improving engagement for Idea Movies&TV by setting up personalization campaigns through Adobe Target.
Generated insights by conducting various analyses; focus on reduced customer drop-outs and inputs in product roadmap. Tools used Adobe Analytics, Google Analytics, CleverTap.
Digital Business Vodafone Idea Ltd., Mumbai, May 2017 - August 2018
Amalgamated Telco and Digital know-how for conceptualizing and driving Idea Digital Product and Services Adoption.
Drove revenue, transaction, acquisition, user retention, and engagement on Idea Digital properties (Utility and infotainment Apps) through data-driven intelligent segmentation using promotional media like SMS, WAP, and App Notifications.
Responsible for providing analytics requirements for Idea App and optimizing and tracking customer journey on Idea utility App. Tools used Adobe Analytics, Appsflyer, CleverTap, SQL DB.
Rewarded with excellence award for analysis of recharge behavior of mobile broadband users in offline, Idea online, and other online medium across geographies which has helped to plan projects to drive digital adoption.
Assistant Manager
Idea Cellular Limited
01.2016 - 04.2017
- Voice IRIS Vodafone Idea Ltd., Mumbai, January 2016 - April 2017
Microsegmenting by analyzing usage patterns, competition activities to draw insights into customer usage and recharge behavior. Tools used: SAS CI, SAS Eg.
Designed and tested products that best meet micro-segmentation.
Designed communication schedule and scripts for different modes for effective communication.
Tracked relevant KPIs, ROI analysis, and improving products on the basis of ROI.
Managed segmented products for Bihar, Orissa, and NESA circles.
Rewarded with Excellence award for increasing recharges in AON (Age on Network) less than 90 days segments in Bihar and Jharkhand from 15k to 36k per month
Education
PGDM - Marketing
Welingkar Institute of Management
Mumbai 04.2014 - 04.2016
BE - Computer Science
Rajiv Gandhi College of Engineering And Research
Nagpur 04.2009 - 01.2013
Skills
Tools:CleverTap, Netcore, Google Analytics, SFMC, Branchio
undefinedAccomplishments
Super Hero of the Quarter June'21
Super Hero of the Quarter Oct'21
Nominated for Deferred Income Plan amongst all employees to help the company reach their transformation goals - Nov'21 - Nov'23
Shark Tank Finalist- Dec'23 - Hand-picked by senior management among 700+ employees to propose product ideation for long-term strategy of the company
Timeline
Product Managaer
Bajaj Finserv Health Limited
01.2021 - Current
Manager
Vodafone Idea Limited
04.2017 - 01.2021
Assistant Manager
Idea Cellular Limited
01.2016 - 04.2017
PGDM - Marketing
Welingkar Institute of Management
04.2014 - 04.2016
BE - Computer Science
Rajiv Gandhi College of Engineering And Research
04.2009 - 01.2013
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