Sakshi Girigosavi

• Developed and executed comprehensive marketing strategies for movie releases and OTT show launches across multiple platforms, including ongoing projects like Dilruba, Bazooka, and other unannounced titles
• Managed budgets, coordinated with internal and external stakeholders, and led agency relationships to ensure successful campaign delivery
• Conducted script analysis, directed creative development, and handled end-to-end campaign management, optimizing for performance and audience engagement

Campaign Leadership: Spearheading communication, media strategy, and partnerships through PR and digital, while curating innovative IPs and pitches to drive new client acquisition.

Global & Regional Campaigns: Worked with industry giants like Disney and Sony to execute impactful international title releases in India, ensuring strong local market resonance.

Key Projects: Led strategic campaigns for high-profile films, including Deadpool & Wolverine, Venom: The Last Dance, and Singham Again, driving visibility and audience engagement.

Team Leadership: Led cross-functional teams across Talent, Entertainment, and Brand verticals, driving strategic initiatives and execution.

Digital & PR Strategy: Developed and managed digital strategy and PR campaigns for films, production houses, celebrities, and brands.

Notable Clients: Worked with top-tier production houses like Bhansali Productions, Pooja Entertainment, and Maddock Films, along with talents such as Abhishek Bachchan and Sidharth Malhotra.

Key Projects: Spearheaded major campaigns, including the Hilton relaunch, ISPL (Tigers of Kolkata), OMG 2’s international perception-building, and Ananya Panday’s global brand positioning.

Business Growth: Played a key role in new business pitches, client acquisition, and executing high-impact special projects.

Career Growth: Started as a PR Executive at Spice Media and quickly promoted to Manager, reflecting strong performance and leadership.

Client Management: Led the Star Plus account, overseeing show launches and daily PR activities to ensure maximum visibility and engagement.

Project Coordination: Worked closely with internal teams and client stakeholders, ensuring seamless execution of campaigns and strategic initiatives.

OTT & Movies: Developed digital communication and marketing strategies for Netflix, while managing title marketing campaigns for Prime Video, Zee5, and Hotstar on projects like Modern Love Mumbai, Koffee with Karan, and Laal Singh Chaddha.

Notable Work: Curated digital and PR strategies for Star Plus new and existing show driving high awareness and strong TV ratings (TVR) through impactful special campaigns.

Celebrity PR & Brand Positioning: Managed the public presence and strategic PR for top talents like Vidya Balan, Kiara Advani, Nora Fatehi, Aayush Sharma, Radhika Madan, Tahira Kashyap, Abhimanyu Dassani, and Ruchika Kapoor.

Campaign Leadership: Spearheaded media relations, digital strategy, and paid media partnerships, ensuring impactful coverage across movie releases and international positioning.

IP Curation & High-Impact Launches: Successfully conceptualized and executed brand IPs, securing premium media placements. Led the strategic PR and launch of Tahira Kashyap’s book 7 Sins of Being a Mother, driving strong engagement and visibility.

PR Management: Oversaw press release dissemination, media reporting, interview lineups, and magazine cover placements to maximize visibility.

Music Marketing: Led song launches for labels like TM Music and Indie Music, ensuring strong media coverage and audience engagement.