Sandeep Shaminami
Media Ad Sales
Thane,MH
Summary
‘Quick learner’ and ‘Networking’ are the two words that define me. I believe in working smartly. I carry an experience of 9 Years in Ad Sales, Sponsorship Sales, Brand Alliances & Business Development with a market reach of 100+ top clients in various brand categories like BFSI, Health & Pharma, Automobiles, Real Estate & FMCG
My success mantra: Keep Learning and Keep Networking at every stage of life because learning has no limits, and networking helps to be updated with current trends
Overview
9
9
years of professional experience
4
4
years of post-secondary education
Work History
Sr. Manager AVOD & Business Strategy
Arha Media & Broadcasting PVT LTD (Aha OTT)
09.2023 - Current
- As a Sr. Manager, responsibility includes to generate Ad Revenue for the Regional OTT App ie; Aha OTT via AVOD Ad Sales & Brand/Content Integration in the Aha Originals / Digital Reality Shows / On-Ground Brand Activations
- Below are some of the brands that I have worked for: Loreal, Shaadi.com, Asian Paints, DeBeers Forevermark, Torrent Pharma, HUL, Everest Spices, HDFC Life, LIC, GCPL, H&M, Perfetti, Mansion House, Parle Agro, Tata AIG, Reliance Brands, Welpsun, Allied Blenders, Bhartiya Janta Party, Congress Party, Birla Opus, Audi, Freudenberg Gala, Haldiram’s, IIFL Gold Loan & many more
Manager – Ad Sales
PVR INOX LTD
06.2023 - 09.2023
- As a manager my responsibility includes to generate Ad Revenue for PVR & INOX Cinemas through On Screen Cinemas Advertisements & Off Screen Advertisements via BTL Activations & Digital Solutions
- Below are some of the brands that I have worked for: Keya Foods, Jagur Land Rover, Everest Spices, Loreal
Assistant Business Manager – Ad Sales
Airtel Digital LTD
06.2022 - 06.2023
- As an Assistant Business Manager my responsibility includes generating Ad Revenue on Airtel DTH, Airtel Smart Connected TV, Airtel Digital & Airtel Telecom Platform
- The responsibility is to create and sell different solutions across the platform
- The categories of clients which I have been majorly handling is BFSI, Auto, Real Estate & Pharma
- Below are some of the brands that I have worked for: Jagur Land Rover, AMFI, Australian Tourism, SBI Bank, SBI Life, Kotak Bank, HDFC Bank, HDFC Life, LIC, Sun Pharma, QiSpine & many more
Sr. Account Manager – Branded Content
Network18 Media & Investments LTD
12.2021 - 06.2022
- As a Sr. Manager in Branded Content my core responsibility included ideating content & IP ideas in the form of Business Panel Discussions, Business Seminars, Conclaves & CSR led properties for TV & Digital platform of CNBC TV18 & Forbes.in
- Below are some of the brands that I have worked for: AMFI, Steelcase, Crowdstrike, SBI Bank, Kotak Bank, Lupin Pharma, MSD Pharma, Motilal Oswal, Avendus Capital, IIFL Wealth Management
Sr. Manager – Ad Sales & Multimedia Solutions
Mirchi 98.3 - Times of India Group
02.2018 - 11.2021
- Majorly the job responsibility revolves around creating and selling different solutions along with Radio FCT & also creating Brand Experiences through BTL / ATL and integrating it with Multi-Media Solutions by analyzing the target audience of the Brand and creating a bridge with the Marketing & Promotional Strategies
- Below are some of the brands that I have worked for: AMFI, LIC, Bank Of Baroda, SBI Bank, SBI Life, SEBI, ICICI Prudential, IIFL, Sun Pharma, Alkem Laboratories, MSD Pharma, HDFC Asset, Qatar Airways, Mahindra & Mahindra, Lupin Pharma, Roche Diagnostics, Standard Chartared Bank, Bayer Zydus, VISA, Motilal Oswal, Angel Broking, Glenmark, Tik Tok, NSE, NPCI & many more
Brand Alliance Manager
ROCKED FILMS
01.2016 - 02.2018
- As a Brand Alliance Manager my responsibility included managing and coordinating with Brands for Brand Associations and Integrations for Digital Web Series, Live Events, Films and Television Series
- Creating marketing & promotional ATL, BTL strategies for Brands, Bollywood Celebrities from different categories which are associated with the respective project
Education
Advance Diploma - Entertainment
MET Institute of Mass Media
Mumbai, India 04.2014 - 01.2015
Bachelor of Mass Media - Advertising
K.G Joshi College of Arts
Mumbai 01.2011 - 01.2014
Skills
Microsoft Powerpoint / Excel / Word
Final Cut Pro
Adobe Premiere Pro
Business development
Linguisticabilities
- Written & Spoken: English, Hindi
- Written: Marathi
Personal Information
- Date of Birth: 12/09/93
- Marital Status: Married
Keywords
- Media Sales & Ad Sales
- Event Management & Sponsorships
- Business Development
- Experiential Marketing & Branding Strategies
Disclaimer
I hereby declare all the above information is correct to my knowledge and belief.
Timeline
Sr. Manager AVOD & Business Strategy
Arha Media & Broadcasting PVT LTD (Aha OTT)
09.2023 - Current
Manager – Ad Sales
PVR INOX LTD
06.2023 - 09.2023
Assistant Business Manager – Ad Sales
Airtel Digital LTD
06.2022 - 06.2023
Sr. Account Manager – Branded Content
Network18 Media & Investments LTD
12.2021 - 06.2022
Sr. Manager – Ad Sales & Multimedia Solutions
Mirchi 98.3 - Times of India Group
02.2018 - 11.2021
Brand Alliance Manager
ROCKED FILMS
01.2016 - 02.2018
Advance Diploma - Entertainment
MET Institute of Mass Media
04.2014 - 01.2015
Bachelor of Mass Media - Advertising
K.G Joshi College of Arts
01.2011 - 01.2014
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