Sanjeev Kumar Chaudhary
Palava City Dombivli East
Summary
Dynamic and results-oriented Demand Generation Manager with over [X years] of experience in developing and executing innovative marketing strategies that drive lead generation and revenue growth. Proficient in leveraging data analytics, customer insights, and multi-channel campaigns to optimize conversion rates and enhance customer engagement. Adept at collaborating with cross-functional teams to align marketing initiatives with sales objectives, resulting in improved pipeline performance. Skilled in using marketing automation tools, CRM systems, and digital marketing techniques to build brand awareness and nurture leads throughout the customer journey. Committed to continuous improvement and staying ahead of industry trends to ensure impactful demand generation strategies.
Overview
7
7
years of professional experience
Work History
Demand Generation Manager
Siemens India
08.2023 - Current
- Increased lead generation by developing and executing targeted marketing campaigns.
- Implemented data-driven approaches to optimize marketing performance, leading to better campaign results.
- Assessed account-based marketing strategy for new demand generation and customer expansion.
- Fostered strong collaboration between sales and marketing departments, aligning goals and strategies for demand generation success.
- Coordinated trade shows and events that showcased the company''s offerings while capturing valuable prospect information for follow-up marketing efforts.
- Improved lead scoring methodology by refining criteria and incorporating behavioral data, resulting in more accurate prioritization of prospects for sales teams.
- Created central dashboards to have visibility of end to end campaign & sales data to drive effective demand generation campaigns
- Reported on-demand generation's contribution to pipeline and revenue.
- Conducted regular A/B testing on email campaigns and landing pages, optimizing content for maximum engagement from target audiences.
Manager Digital – Demand Generation
TATA Tele Business Services
03.2022 - Current
- Manage digital platforms to generate marketing qualified leads in B2B space and get ROI
- Co-ordinating and managing partner agencies to generate business and help growing company’s portfolio
- Curating medial plan and achieve targets defined by management
- Analyzing data to define key target groups and increase demand for core portfolio products
- Increasing demand for products (Smartflo, Microsoft 365, Internet leased line) and co-ordinating with Call centre to get closure on prospect leads who has Budget, Authority, Need & Timeline
- Co-ordinating with affiliate vendors to generate BANT leads & understanding lead quality with call center
Manager Paid Media
Ethinos Digital Marketing
01.2020 - 01.2022
- Account Management & Execution for TATA Communication’s, Apollo 24|7, TVS iQube & Zepto
- End to End campaign management & generating revenue for client
- Interacting with clients on day- to-day basis & delivering results
- Worked on Universal App campaign and integrated with AppsFlyer to create custom events and helped increased revenue
- Also re-engaged the audience with Universal App for Re-Engagement campaign and converted non engaging audience
- Executed Google’s new campaign structure in Search campaign and increased client’s revenue
- Worked on Custom affinity, Custom Intent, Discovery & Smart display campaigns
- Understanding of bidding strategies and their execution to boost campaign performance
- Interacting with client to understand their business requirement and providing digital strategies to meet their goals
- Consumer profiling & Target Audience definition on Digital - Drawing Consumer insights & map digital touch points
- Worked on Facebook & LinkedIn campaigns for performance as well as branding
- Worked on Affiliate campaigns on platforms like Economic Times, Moneycontrol, ET CIO, ET CISO via DV 360
- Media planning for search, display, Facebook, LinkedIn, DV 360 campaigns
SEM Executive
Pinstorm Technologies Pvt Ltd.
02.2019 - 12.2019
- Execution & Reporting for Sharekhan & Godrej Interio
- Executing and optimizing Google, Bing and Social media campaigns
- Optimizing lead generation campaigns
- Maintaining reports regularly to track campaign performance and deliver insights based on them to improve performance
- Worked on Google data studio to create insightful & interactive reports
- Optimizing campaigns to bring down conversion cost and maintain cost per lead
- Tracking campaign performance through UTM at campaign, ad group and keyword level
- AB testing of text ads, landing pages, creatives to get more relevant traffic
- Updating self with best practices to boost performance
Search Executive
Liqvd Asia Pvt Ltd.
01.2018 - 02.2019
- Execution & Reporting for Legrand, Acme Builders
- Managed Google Ads campaigns for clients in several industries including Real Estate, Education, Electrical Infrastructure, and Sports Nutrition
- Conducted keyword research for paid campaigns and implementing proper keyword strategy
- Campaign optimization and providing insights to enhance performance (improving quality score, CPC)
- Create track and maintain performance of paid campaigns, and optimize bids and budget to avoid overspending
- Implementing proper bidding strategy
- Undertook market and competitor research and analysis
- Worked on detailed targeting to engage audience and acquire relevant interactions for paid campaigns
Education
B.Tech - Electrical
Babu Banarasi Das Northern India Institute Of Technology
01.2016
Skills
Campaign Management
Conversion Optimization
Customer Segmentation
Web Analytics
Paid Search Campaigns
Demand forecasting
Digital Marketing
Social Media Marketing
Data Analysis
Email Marketing
Event Planning
Linguisticabilities
- English
- Hindi
Personal Information
Date of Birth: 05/24/93
Timeline
Demand Generation Manager
Siemens India
08.2023 - Current
Manager Digital – Demand Generation
TATA Tele Business Services
03.2022 - Current
Manager Paid Media
Ethinos Digital Marketing
01.2020 - 01.2022
SEM Executive
Pinstorm Technologies Pvt Ltd.
02.2019 - 12.2019
Search Executive
Liqvd Asia Pvt Ltd.
01.2018 - 02.2019
B.Tech - Electrical
Babu Banarasi Das Northern India Institute Of Technology
Similar Profiles
Anil KumarAnil Kumar
IoT Engineer, Full Stack Web & Mobile Developer at Siemens IndiaIoT Engineer, Full Stack Web & Mobile Developer at Siemens India
Varanasi Bikash PatraVaranasi Bikash Patra
Design Manager at Siemens IndiaDesign Manager at Siemens India
Sarthak SahooSarthak Sahoo
Software Engineer Developer at Siemens India pvt. ltd.Software Engineer Developer at Siemens India pvt. ltd.