SANTLAL YADAV

Forward-thinking sales manager with deep understanding of market conditions and regional preferences. Decisive and hardworking leader skilled in making proactive, insightful updates to policies and procedures. Prepared to leverage 17 years of progressive healthcare industry experience to positively impact business operations.

• Essayed a key role in managing a gamut of functions including sales, marketing, business development, training and client servicing; reported to Head - South East Asia.,
• Received many awards during the tenure including:, President Club Award for FY 2014, MD Club Award for FY 2015, MD Club Award for FY 2017, ALL India Best Performance in Sales Quarterly Awards – 8 times since 2013, Global Emerging Market Award in 2017,
• Successfully achieved CAGR of 27% since joining in April 2012.
• Conducted ECMT - 2019, a two day residential programme certifying Neurosurgeons and Neurologists in Mumbai. ECMT is a European Technical training programme specifically conducted in Europe.
• Partnerships with key corporate accounts like Artemis, Medanta, Kokilaben Dhirubhai Ambani, Jaslok, Global and Fortis to drive Neuromodulation therapies. Partenrships with key government accounts to initiate DBS and Pelvic Health therapies at AIIMS, Safdarjung, RML, SGPGI and PGI Chandigarh.
• Partnership with NHS Bristol and Indian Incontinence Society to train Urologists in India on Sacral Neuromodulation Therapies. Conducted a Pelvic Health XpertConnect program across Delhi, Mumbai, Banglore and Chennai to increase adoption.
• Instrumental in launching Biogen Idec and Avonex, in Maharashtra and Central India.,Attained a growth of 40% in overall sales revenue for FY 2011.
• Pivotal in initiating stroke units at PD Hinduja Hospital, Bombay Hospital, Shushrusha Hospital and Wockhardt Hospital, Nagpur.
• Awarded 1st position for an insightful and qualitative contribution during cycle meetings.
• Secured 1st position during the product training and simulations at Boehringer Ingelheim India. Successfully launched Micardis, and awarded maximum Tampatra’s for achieving highest sales and targeting newer customer base.
• Significant in designing and implementing “Halla Bol” a marketing strategy specifically targeting increased revenues from analogue insulin.
• Awarded the position of Brand Champion for analogue insulin.Won 4 quarterly performance awards towards my contribution to sales revenues., Secured 1st position during the product training and simulations at Lilly India., Got the title of “Most Valued Person” in the leadership summit in FY 2008.

• Leading a high performance team of 6+ members across Sales and Distribution, Achieved remarkable success by delivering +40% growth in FY23, and a CAGR of + 29% consecutivey for last 3 years.
• Key member of extended leadership team with Neurosciences portfolio, Pelvic Health Team, Neuromodulation Leadership team showcasing commitment and expertise at regional and organisational levels.
• Developed Comprehensive Employee Certification programme for the New hires and existing employees., Introduced new Medical education programs for the HCP’s including ECMT, PACE, DBS, E – Gurukool for training and certifying young Neurologists and Neurosurgeons., Integration of Sales Force Effectiveness along with Technical training, NPI’s internal and external training, .
• Identifying & networking with prospective distributors, generating business from existing accounts and achieving profitability and increased sales growth.
• Spearheading sales initiatives to accomplish targets & operate in sync with corporate objectives.
• Executing effective marketing plans to assure achievement of agreed-to volume, market share and profit objectives; communicating & analyzing competitors’ marketing strategy.
• Liaising & coordinating with sales people and attaining region wise target allotment.
• Driving sales initiatives and achieving desired targets with overall responsibility of return on investment (ROI) and exploring market avenues to build consumer preference and driving volumes.
• Developing and appointing new business distributors/ channels to expand product reach in the market and working in close interaction with them to assist in promoting the product.
• Periodically monitoring performance of dealers/ distributors regarding sales & collections.
• Maintaining strong relationships with existing distributors/ channels.
• Evaluating performance & monitoring of dealer sales and marketing activities.
• Recruiting, training and mentoring sales personnel.
• Monitoring and motivating the team thus ensuring quality deliverables in the market.
• Planning individual/team goals to achieve pre-set targets within time, quality and cost parameters.
• Formulating individual performance goals for each employee for their career growth and development.