Relationship Building, Market Research & Lead Generation
Santosh J. Palaskar
Sr. Area Sales manager
Mumbai
Summary
Skilled Area Sales Manager with desire to lead teams toward achieving revenue goals. Focused on keeping up-to-date and informed on competitors and specific needs of assigned sales territory.
Overview
18
18
years of professional experience
3
3
Languages
Work History
Sr. Area Sales Manager
Patanjali Ayurved Limited
07.2019 - Current
- Handling a turnover of 36 cr per annum, handling team size of 4 Sales Officer, 28 DSM and 3 promoters.
- Handling Home care & Personal Care with brands such as Dant Kanti, Aloevera Gel, Detergent, Body Cleanser etc.
- Covering an area from South Mumbai to Dahisar, having a retail universe of 8620 with an infra of 6 distributors and 1 wholesale distributor.
- Increased regional sales by developing and implementing strategic sales plans tailored to the local market.
- Implemented data-driven decision-making processes to identify sales trends and optimize performance.
- Established clear performance expectations for team members while offering support to help them achieve success.
- Reviewed historical sales data to identify areas of opportunity for upselling or cross-selling additional products or services.
Area Sales Manager
Buy Happy Marketing LLP
07.2018 - 06.2019
- Handling a turnover of 3.6 cr annually , with a team size of 5 Sales Officers and 27 TSI.
- Covering a retail universe of 11000 outlets with an infra of 27 distributors.
- Being a startup it has given me a rich experience to think beyond boundaries in terms of handling multiple areas related to Human Resources, Finances and Logistics.
- Maintained up to date knowledge of sales strategies and product offerings leading to building a market of 30 lacs monthly from nought.
Area Sales Manager
Amrutanjan Health Care Ltd.
08.2015 - 06.2018
- Handling a turnover of 12cr per annum, covering Central Mumbai & Western Mumbai.
- Build & Managed a successful sales team & infrastructure, which was a major challenge in Mumbai and consistently achieved monthly sales targets.
- Expanded market share through effective prospecting, lead generation, and negotiation skills.
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction. Took key decision-makers to increase sales in designated territory.
- Handled products such as balm,Head Roll On, Back Pain Roll On, Inhaler and Muscular Spray.
Area Sales Manager
Amrutanjan Healthcare Ltd.
04.2013 - 07.2015
- Helped team stay productive and focused on higher-value tasks to improve sales efficiency.
- Analyzed market trends and competitor activity to identify new business opportunities and areas for growth.
- Launched new products successfully within the assigned territory by executing well-designed launch plans tailored specifically for each product line.
- Increased sales revenue by developing and implementing strategic sales plans for the assigned territory.
Sales Officer
Amrutanjan Health Care Ltd.
05.2007 - 03.2013
- Started as TSI and got promoted as a Sales Officer handling entire Aurangabad Urban & Rural with a team size of 8 ISR and a turnover of 1.5 cr annually.
- Trained junior sales staff, mentoring them on best practices and strategies for success.
- Enhanced customer satisfaction with timely follow-ups and personalized service.
- Cultivated strong relationships, establishing trust and loyalty among clients.
- Boosted sales performance by identifying and targeting high-potential leads.
Education
High School Diploma -
Vivekanad Arts & Commerce College
Aurangabad 04.2001 -
Bachelor of Arts - Economic
Vivekanand Arts, SardarDalipsingh Com&Sci College
Chhatrapati Sambhaji Nagar (Aurangabad) 04.2001 -
Skills
- Sales Strategy Execution
- Contract Negotiations
- Territory Management
- Competitive Analysis
- MS Office & Tally
- Sales Presentations
Accomplishments
- Successfully launched NPD in multiple organization across many territories.
- Got promoted from TSI level to Managerial Level.
- Stood No.1 in Bonanza contest across West Region across West Region in 2022 at Patanjali Ayurved Ltd.
- Winning NPD contest in Amrutanjan Healthcare Ltd. for 2 consecutive years.
Interests
Timeline
Sr. Area Sales Manager
Patanjali Ayurved Limited
07.2019 - Current
Area Sales Manager
Buy Happy Marketing LLP
07.2018 - 06.2019
Area Sales Manager
Amrutanjan Health Care Ltd.
08.2015 - 06.2018
Area Sales Manager
Amrutanjan Healthcare Ltd.
04.2013 - 07.2015
Sales Officer
Amrutanjan Health Care Ltd.
05.2007 - 03.2013
High School Diploma -
Vivekanad Arts & Commerce College
04.2001 -
Bachelor of Arts - Economic
Vivekanand Arts, SardarDalipsingh Com&Sci College
04.2001 -
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