Adobe Illustrator
Open To Work
SARIKA TEMBE
Creative
Mumbai
Summary
Dynamic Senior Art Director and creative professional with over 18 years of experience in advertising, branding, digital media, social media, real estate, lifestyle, FMCG, hospitality, and experiential communication. Proven ability to manage projects from initial brief to final execution, including creative direction, brand language development, campaign strategy, visual identity creation, social media engagement, packaging design, event planning, and integrated communication solutions. Successfully led a talented seven-member creative team while collaborating with both agency and consultancy partners to craft distinctive visual systems and compelling narratives for a diverse range of brands. Committed to pushing creative boundaries and delivering impactful results that resonate with target audiences.
Overview
3
3
Languages
19
19
years of professional experience
Work History
Senior Art Director
INVICTA WORKS
Mumbai, Maharashtra
07.2021 - 07.2026
- Design consultant and creative lead delivering brand, campaign, digital, social, event, internal and experiential communication.
- Raunak Group — led complete creative communication across Mumbai, Thane, Kalyan and Shilphata projects, including campaigns, Developed branding strategy to enhance company visibility., social media, events, conferences and internal festivals.
- Pune Growth Conclave — creative direction and communication for state-level real estate events.
- R360 Gym — branding, social media posts and Collaborated with video team to create engaging content. with the video team, plus festival communication.
- Pune Growth Conclave — directed creative strategy and communication for impactful state-level real estate events, driving engagement and brand recognition.
- SHIC Facial Co. — developed cohesive brand language encompassing logo, branding and visual styling to strengthen brand identity.
- Stellar Design — created logo, complete brand identity and brand extensions for the interior design curator brand.
- Aramgah Jawai Resort, Mount Abu — creative communication and branding.
- Rajan Bandekar — creative direction for personal social media, internal communication and festival greetings.
Senior Art Director
DIGITAL REFRESH NETWORK (DRN)
Mumbai, Maharashtra
01.2020 - 01.2021
- Led a team of 7 and served as the primary creative/design resource within a digital-first agency.
- Executed comprehensive branding, packaging, and brochure design for Birla Morton.
- Conducted branding exercises focused on dairy products for Gagangiri.
- Anmol — print advertising for Dreamlike, Romanzo and Top Magic brands from Kolkata.
- Created digital advertising campaigns for SMOOR, including social media strategies for Gateway Brewing Co. and SESA Hair Oil.
- Executed print advertising campaigns for Anmol, focusing on brands Dreamlike, Romanzo, and Top Magic in Kolkata.
- Created mascot and packaging designs for Mukharochak to enhance brand identity.
- Managed additional social and digital communication efforts for multiple brands, including Tata Coffee Sonnet and YES Bank.
Senior Art Director
TUGBOAT COMMUNICATION PVT. LTD.
Mumbai , Maharashtra
01.2017 - 01.2020
- Promoted from Art Director to Senior Art Director in 2017; worked across integrated advertising, branding and marketing communication.
- Developed all-inclusive branding and advertising strategy for Ensaara Metro Park, Nagpur, in collaboration with Sedley Place.
- Managed branding for real estate projects — JP Infra, Unique Keemaya, Vihang Group, Edelweiss, Nandivardhan Group and Naman Group.
- Ensaara Metro Park, Nagpur — all-inclusive branding and advertising in association with international agency Sedley Place.
- Coordinated digital advertising and lifestyle communication campaigns for Phoenix Market City, The Beatle Hotel, Playboy Beer Garden, Fumes Sheesha Bar, Trance Gym, and Change Candy.
- Designed and executed 360 communication strategy for NAREDCO at Thane '17–18 and Mumbai '18–19 real estate trade shows, partnering with Sanskruti Art Festival.
Art Director
PENATRAIT COMMUNICATION PVT. LTD.
01.2013 - 01.2015
- Developed corporate identities, DM templates, and marketing communication for lifestyle magazines and sectors including hospitality, finance, telecom, infrastructure, healthcare, and education, enhancing brand visibility.
- Led key projects for Timeout Magazine, Goa Tourism, ItzCash, Tata Indicom, Tata Docomo, Tata Time Technoplast, Zytex, Euro School International, and Euro Kids, contributing to impactful brand recognition.
- Supported ATL concept development across print, OOH, mobile, and ambient media, ensuring cohesive brand messaging.
Senior Visualizer
M X ADVERTISING PVT. LTD.
Mumbai, Maharashtra
01.2008 - 01.2013
- Progressed from visualizer to senior visualizer, developing impactful visual concepts and advertising communication.
- Achieved Best Concept Design for consecutive years in inter-agency print media competition, highlighting creative excellence.
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
Education
Bachelor of Fine Arts (Applied Arts) - Illustration
Sir J.J. Institute of Applied Arts
Mumbai, India01.2008
HSC - Arts
Vaze Kelkar College of Science, Arts & Commerce
Mumbai, India01.2004
SSC -
Indian Education Society, Mulund
Mumbai, India01.2002
Skills
Art Direction
Digital Advertising
Integrated Campaigns
Brand Strategy
Concept Development
Packaging
Visual systems
Brief Interpretation
Creative Leadership
Team Leadership
Typography illustration
Integrated Campaigns
Accomplishments
- Best Concept Design — Inter-agency Print Media Competition, M X Advertising — consecutive years.
- Finalist — Bombay State Art Competition, 2005.
- Gold Medalist — Camlin Colour Competition; additional merit certificates during school academics.
Work Preference
Job Search Status
Open to workWork Type
Full TimeHandmade Products
Handmade & Festive Craft: creating handmade products and festive décor inspired by the season, including ready-made rangoli patches, clay art, Lippan art, watercolour, pipe-cleaner flowers and décor, and crafts using a variety of materials.
Software
Adobe Photoshop
Adobe Firefly
Chatgpt
Google gemini
META AI
Da Vinci Resolve
Timeline
Senior Art Director
INVICTA WORKS
07.2021 - 07.2026
Senior Art Director
DIGITAL REFRESH NETWORK (DRN)
01.2020 - 01.2021
Senior Art Director
TUGBOAT COMMUNICATION PVT. LTD.
01.2017 - 01.2020
Art Director
PENATRAIT COMMUNICATION PVT. LTD.
01.2013 - 01.2015
Senior Visualizer
M X ADVERTISING PVT. LTD.
01.2008 - 01.2013
Bachelor of Fine Arts (Applied Arts) - Illustration
Sir J.J. Institute of Applied Arts
HSC - Arts
Vaze Kelkar College of Science, Arts & Commerce
SSC -
Indian Education Society, Mulund