Saroj Bolar

• Scaled business turnover from 620 crore to 700 crore in One year by strategic Merchandising plan, Buying Plan Marketing and Business plan
• Handle team of 32 staff
• Buying, Merchandise planning, Allocation & Sales of 44 stores in 9 countries (Dubai, Kuwait, Egypt, Qatar, Saudi Arabia, KSA, Bahrain, Jordan & Oman)
• Monitor sales, markdowns, margin, Budget management, Buying, and Inventory control.
• Propose business strategies & plan for Brand growth on both Online & Offline Platforms
• Work on New Brand launch & Brand expansion strategy.
• Range planning and product selection .
• Developing new marketing initiatives to increases brand recall & sales Including Social media marketing, Influencer marketing, PR, Performance Marketing, Google meta adds and Offline Marketing
• Signing MOU and ensuring Countries Legal requirements are met in terms of Product, Pricing, Packaging and Visual Merchandising.
• Working closely with inter department team for timely actions
• Competition benchmarking on monthly basis Liaise with Logistics, Category and brand teams to influence activations and stock.
• Co-ordination with International brands to understand Brand planning & strategy
  Ensure Timely New Product Launch, Brand discounting & event promotions in stores with right product mix as Per Brand Approvals

• Planning, formulating & implementing strategy to achieve business turnover of 500 crores
• Head end to end Business activities
• Launched 6 Private Brand to increase market penetration, drive revenue ,profitability and improve brand positioning.
• P&L ownership and conducting statistical analysis to determine potential growth by evaluating competitor strategies; providing in-depth analysis of markets, industry trends, competitors and clients to improve planning and decision-making.
• Establishing & enhancing product placement across highly competitive markets by devising Marco strategies; ensuring achievement of quarterly marketing plans and alignment of all marketing communication strategies to support brand.
• Accelerating future growth initiatives by deploying innovative digital solutions to drive consumer engagement with end-to-end virtual selling & Marketing.
• Increased Brand and Product Portfolio
• Designed successful sales techniques & strategies using customer and market feedback; analyzing & maintaining sales volume, product mix and selling price by assessing supply & demand, changing trends & competitor matrices

• Led online and offline business operations in India and internationally, launching 5 private label brands
• Onboarded brands on 22 e-commerce platforms (Amazon, Flipkart, eBay, Walmart, etc.), managing listings and marketing (performance marketing, Google Meta, influencer marketing, social media, PR, offline ads)
• Conducted OTB planning, P&L management, and inventory control, ensuring optimal pricing and product mix
• Developed pullback and replenishment systems, and innovated products, storylines, marketing, and sales strategies
• Tracked marketing expenses vs. performance, conducted market and competitor analysis, and created seasonal looks and style guides for campaigns
• Developed store visual merchandising guides and researched trends in products, brands, and styles

• OTB plan for each brand by setting sourcing products & launches based on actual sales data, sales forecasts, company order parameters, inventory checks, forthcoming events, and replenishment needs.
• To Design merchandise plan (pricing, promotion, assortment, etc.) with team for timely availability of stocks at stores & at warehouse for respective digital platforms
• Markdown and promotion planning
• Ensure LFL growth Merchandise planning & allocation to meet monthly launches, weekly drops, themes, and numbers
• Ensure 18% Increase in Gross Marin and 9 % decrease in Customer return
• Report making- to understand customer behaviors & financial analytics.
• Executing quick repeat orders of best-selling styles for increasing sales.
• Off-ranging Regular flagging of broken sizes and poor sellers to create space for new lines.
• Consolidating this stock in off-range warehouse for end-of-season sale.
• Ensure that Product selection & Sampling meet Quality Check parameters & Brand requirements. Constantly work on reducing CRM & increasing repeat customer purchases & Margin.

• Revenue, Margins, Growth of categories ,Range Planning for 120 stores
• Established planning and forecasting to maximize profitability.
• Trend forecasts and implement sale plans.
• Performed financial analysis - Sales, Margin, Discount and Inventory related analysis.
• OTB working along with central planning team.
• Inventory Management, team Management, Vendor Management.
• Leading team of designer, factory operations and sourcing.
• Vendor-Product Mapping, Supply Chain, Inventory check.
• Coordinating with sales and marketing for growth of category.

• Manage Merchandise procurement, Sales , supply, Logistic for 120 stores
• Quarterly Created 36 new product/ SKU ranges for brands
• Worked on brand story mood board, theme line and Launch planning
• Vendor Management, Sourcing and Negotiation
• Competitor Analysis & Monitoring
• Maintained detailed records of all purchasing activities, ensuring full compliance with internal policies and regulatory requirements

• Annual Business turnover achieved 200 Cr (47% growth over previous year)
• Increased Brand portfolio across categories through OEM & Private Label Brands.
• Innovation in creating Private Brands in Apparel ,Personal Care & Health & Fitness Categories.

• Enhanced brand recognition by developing and executing targeted marketing campaigns.

• Onboarded 15 new brands for retail sales
• Biba, W, Peter England, American Eagle, Nike, Puma, Adidas and many more
• Merchandise Selection, Negotiation, Purchase
• MOU closer and Agreement Signing
• Merchandise buying, planning, store allocation, supply
• Monitoring Performance of 42 store in terms of sales ,ROI, SOR and brand performance
• Co-ordination with inter departments for End to end activities