Satya Narina
PUNE
Summary
Senior Programmatic Manager with 11 years of experience in Ad Monetization and Operations with various Publishers, SSPs and Adtech companies across various ad formats like Display, Mobile,Video, Native and CTV.
Expert in Campaign Management, Yield Optimization, Data Analysis, SSP/DSP Onboarding,RTB, PMP, Ad Quality Measurement. Worked on Google Ad Manager, Google Ads, GA4,Charles Proxy, Web Debugging, Publica, SSAI, Team Management.
Having successfully onboarded and managed numerous US, EMEA and APAC Premium clients through the years taught me a great deal and I am looking forward to bringing my expertise to grow together with a fast paced and growth-oriented ad tech company.
Overview
11
11
years of professional experience
Work History
Senior Advertising Operations Manager
The Soul Publishing
05.2021 - 01.2025
- Reported to: Product Director
- Worked with: VP-Business Development, VP-Platform Solutions
- Collaborated with an extremely talented and professional bunch of colleagues.
- Web Monetization: Responsible for web and mobile monetization of 20+ O&O websites.
- Ad server Management: Google Ad Manager, Google Ad Mob, In house ad server for Frontend Management of websites.
- Project Management: Worked on conceptualizing, managing and executing several projects aimed towards monetization improvement thereby meeting and sometimes exceeding the goals of the organization.
- Demand Partner Management: Collaborated with and managed all the major SSPs in the industry, video monetization vendors and Yield Optimization partners on a regular basis to address, fix and improve various areas of monetization to enhance the advertising yield.
- Data Analysis: Analyzed huge data sets to draw meaningful conclusions and provided insights to the internal stakeholders concerned.
- Worked closely with Product and Development teams to identify, address issues and assisted in testing and validating the fixes together with the QA team before the respective launches.
Individual Programmatic Consultant for US Publishers
Confidential
01.2019 - 05.2021
- With the advertising expertise attained over the few years, I was in the quest to seek more challenging roles which involved
- Working with small to mid-scale companies to set up/streamline different areas of advertising ecosystem.
- A few other areas included Business Development, Account Management, Process workflow setup, Media Buying, planning and Strategic advice, training workforce on different ad servers and DSP platforms for Publishers and Advertisers across CTV, Video and standard Display environments.
Director of Operations
Ad Resonance Media Pvt Ltd
07.2017 - 05.2019
- Worked with: CEO
- An integral part of AdResonance Media Private Ltd, an Ad Network and an Operations outsourcing company based out of Pune, India.
- Involved in managing a 15-member team which caters to the needs of Ad Networks, Agencies, Advertisers in media buying, planning and Publishers in monetization of their assets
- Our team collectively manages about 60 different types of accounts across the English-Speaking Geos, Southeast Asia along with a few clients from Europe and South America
- Associated with a portfolio of 20 billion Ad Requests /month ad requests both in tag based and Programmatic Media Buying combined.
- Exposure to Client-side and Server-side Header bidding
- Work on planning and executing Awareness and Performance Based Advertising KPIs for various Brands and Media Buyers
- Work with various Ad Servers, Ad Exchanges, DSPs and Ad Networks
- Have been able to gain meaningful insights on various perspectives of operations, technicalities in various phases of evolution of a Company
Co-Founder and Director-Yield
OpServe Inc.
08.2017 - 12.2018
- Reported to: CEO
- I was part of a 10-member team which primarily dealt with outsourced operations work for Ad tech companies, Tier 3&4 Advertisers and Publishers
- Our team was responsible for bringing down the turnaround times (TAT) to 1 day for about 80% of the Ad operations tasks
- Our team collectively handled about 20 different platforms as a part of performing the operations related tasks for various clients distributed across Display, Video and Native revenue streams
- Our offerings included Campaign Setup and Optimization, Ad Trafficking, Reporting and Insights generation, DSP/SSP onboarding and Integration, Billing Services, Unfilled Inventory Monetization
- I was involved directly/Indirectly in landing about 30-40 clients during the period of 16 months and interacted with them during the regular review calls which helped us to effectively understand and cater to their needs on time
- I was able to scale down the costs of the existing operations’ cost to 60% of their initial cost
RTB Account Manager
AdForge Corporation
02.2016 - 08.2017
- Reported to: CTO
- Handled Programmatic Video integrations both on the buy side and sell side
- The role entails integrating new SSP and DSP partners into AdForge exchange and closely monitor the partners’ performance and optimize the daily run rate
- Analyzed the performance of the partners during and post onboarding phases to identify any anomalies and communicated to the concerned dev team
- Spearheaded business development which helped AdForge in collaborating with various US, European clients and exploring different revenue opportunities
- Worked on issues related to server latency, compatibility with Open RTB requests and responses, bid level analysis, lost bid opportunities, conversions tracking, Pixel implementation and Audience Mapping
Sr. Operational Specialist, Supply
PubMatic India Private Limited
04.2015 - 01.2016
- Reported to: Manager, Client Operations (Americas)
- Handled about 45 US clients with a combined AUM (Assets Under Management) of ~ 8 million USD across Display, Video and Native streams of advertising
- My pool of clients comprised of Premium clients like Spotify, Meredith Corporation, Washington Post, Kayak, Toys R Us, Sporting News among others.
- Identified Key Audience segments by analyzing the bid patterns across various audience buckets
- PMP Deals: Configured and identified the key trends in the daily performance and optimized them to perform based of the derived insights
- Exposure to Client-Side Header Bidding setup and worked in liaison with Tech teams to get the issues ironed out
- Periodically interacted with the clients to understand their core needs and delivered the performance in line with their expectations
- Performed Bid level analysis to evaluate to implement necessary optimization tactics to optimize the yield in programmatic RTB
- Trained new hires in the Organization
Operations Specialist, Supply
PubMatic India Private Limited
05.2014 - 03.2015
- Reported to: Manager, Client Operations (Americas)
- Handled a portfolio of 20 Publishers (US East and LATAM) and supported in handling 10 other clients (Tier 2 US Publishers and Ad Networks combined)
- The combined Assets Under Management (AUM) was ~1.8 million USD
- Responsible for onboarding these clients and optimizing the CPMs daily
- Configured various Tiered, Waterfall setup across multiple accounts
- Compiled Daily/Weekly/Monthly reports to the clients with key trends and areas of improvement
- Monitoring and Mitigating server to server discrepancy between the Publisher and PubMatic
- Ensured brand safety of the Ads delivered on the clients’ webpage using daily manual ad scans proactively
- Tracked and Managed the Client performance and onboarding processes using Sales Force and JIRA
Education
Bachelor of Technology - Computer Science and Engineering
Jawaharlal Nehru Technological University
01.2012
Post Graduation in Diploma Management (MBA) - undefined
Flame University
01.2014
Skills
- Google Ad Manager
- Programmatic Ad Operations
- Web Debugging
- Campaign Management
- Header Bidding Management
- Banner, CTV, Video Monetization
- SQL
- Business Development
- Team Management
- HTML/JavaScript
- Excel
- Client Operations/Account Management
- DSP/SSP Integrations
- Brand Safety
- Data Analysis
- Yield Optimization
LANGUAGES
English
German
Hindi
Telugu
Awards
- Dean’s Roll of Honor, FLAME University 2014.
- “Best Student” in the Department of Marketing, PGDM, FLAME University 2014,
- Spot award, PubMatic 2014
- High Five award, PubMatic 2015
Timeline
Senior Advertising Operations Manager
The Soul Publishing
05.2021 - 01.2025
Individual Programmatic Consultant for US Publishers
Confidential
01.2019 - 05.2021
Co-Founder and Director-Yield
OpServe Inc.
08.2017 - 12.2018
Director of Operations
Ad Resonance Media Pvt Ltd
07.2017 - 05.2019
RTB Account Manager
AdForge Corporation
02.2016 - 08.2017
Sr. Operational Specialist, Supply
PubMatic India Private Limited
04.2015 - 01.2016
Operations Specialist, Supply
PubMatic India Private Limited
05.2014 - 03.2015
Post Graduation in Diploma Management (MBA) - undefined
Flame University
Bachelor of Technology - Computer Science and Engineering
Jawaharlal Nehru Technological University
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