Satyam Sharma
Pune
Summary
As an e-commerce professional and product marketing manager. I have led cross-functional teams to deliver integrated campaigns and measured campaign effectiveness using tools like CleverTap and Google Analytics. My ability to collaborate with both external and internal stakeholders has allowed me to build strong relationships and create impactful marketing initiatives. Conduct competitive analysis to identify opportunities and work cross-functionally with developers, data science, and UX-UI to deliver on the product roadmap.
Overview
6
6
years of professional experience
1
1
Certification
Work History
UNIT Manager (Product Marketer)
Bajaj Finserv ltd.
10.2023 - Current
- Developing a comprehensive marketing mix of channels including organic, push campaigns (APP/WEB), and SMS using CleverTap.
- construct a calendar plan for business campaigns and its targets for e-commerce, credit cards, and EMI cards.
- Monitoring and analyzing performance metrics to achieve the CTR and conversion rates. Improved CTR by 0.3% and conversion by 3.55%, working cross-functionally.
- Write detailed product specifications that allow for prioritization including use cases and mocks.
Deputy Manager (Category Manager)
Bajaj Finserv ltd.
06.2022 - Current
- Managed Two wheeler category on Bajaj Mall, Coordinated offers/events with legal, catalog, and merchandising teams.
- 26 Brand pages and CLP went live, result CTA increased by 164% which impact the conversion by 229%
- Executed targeted campaigns using CleverTap to enhance conversions and bookings.
Senior Executive (Category Manager)
Agrim Wholesale Pvt Ltd
09.2021 - 05.2022
- Worked in proactive category management and strategically manage supplier relationships to ensure customers receive products and services meeting quality
- Strategies and structured campaigns calender for execution with the help of Marketing team.
Business Development Manager
Vivish technology pvt.ltd (MYGATE)
11.2020 - 07.2021
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
Assistant Manager
IndiaMART InterMESH Ltd
02.2020 - 06.2020
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Identified and assessed the client's critical needs which helped in planning schedules
Presales Executive
SMT HR Management
03.2018 - 08.2019
- Analyzed marketing data, including market trends, competitor performance and product strengths.
Education
Master of Business Administration -
Narsee Monjee Institute of Management Studies
Mumbai, Maharashtra05.2023
B.tech - Computer Science
Meerut Institute of Technology
Meerut, Uttar Pradesh01.2017
Skills
- CleverTap
- Campaign management
- A/B Testing
- Google Analytics
- Marketing strategy
- Power BI Dashboards
- Go-to-Market Plans
- Product marketing
- Marketing campaigns
- Sales cycle forecasting
- Excel Data Analysis
- Content Strategy
Languages
English
Hindi
Certification
POWER BI
CLEVERTAP
Timeline
UNIT Manager (Product Marketer)
Bajaj Finserv ltd.
10.2023 - Current
Deputy Manager (Category Manager)
Bajaj Finserv ltd.
06.2022 - Current
Senior Executive (Category Manager)
Agrim Wholesale Pvt Ltd
09.2021 - 05.2022
Business Development Manager
Vivish technology pvt.ltd (MYGATE)
11.2020 - 07.2021
Assistant Manager
IndiaMART InterMESH Ltd
02.2020 - 06.2020
Presales Executive
SMT HR Management
03.2018 - 08.2019
Master of Business Administration -
Narsee Monjee Institute of Management Studies
B.tech - Computer Science
Meerut Institute of Technology