Shailza Mittal

Company Overview: As a leading global specialist in photovoltaic system technology, SMA, an German MNC is setting the standards today for the decentralized, digital and renewable energy supply of tomorrow. More than 4,000 SMA employees in 20 countries have devoted themselves to this task. Our innovative solutions for every type of photovoltaic application offer people and companies worldwide greater independence in meeting their energy needs. In collaboration with our partners and customers, we are helping people transition to a self-sufficient, decentralized and renewable energy supply.

As a Marketing Leader for Southeast Asia and India, I drive impactful strategies across the region, aligning stakeholders and distributors to champion renewable energy solutions. I lead the end-to-end development and execution of comprehensive marketing strategies, encompassing stakeholder engagement, brand strategy, marketing automation, public relations, social media, reputation and campaign management, content and website optimization, and event marketing.

Key areas of leadership include:

• Strategic Vision & Execution: Spearheading regional marketing plans tailored to Southeast Asia and India, focusing on boosting market penetration, brand recognition, and long-term growth.
• Stakeholder & Partnership Management: Cultivating strategic relationships with sales, technical teams, government bodies, and external stakeholders to drive product adoption and reinforce SMA’s market presence.
• Data-Driven Campaign Optimization: Leveraging analytics to continuously refine campaign effectiveness, ensuring data-driven decision-making that maximizes ROI and accelerates business outcomes.
• Brand Thought Leadership: Establishing SMA as a leader through training programs and thought leadership initiatives across key markets like Thailand, Malaysia, and Indonesia, elevating regional influence.
• Cross-Functional & Cultural Alignment: Partnering with global and regional teams to adapt content and strategies that resonate culturally and meet market-specific needs.
• Performance Accountability: Delivering insights and progress reports to senior management, proactively addressing challenges with recovery plans, and aligning project goals through disciplined project leadership.
• Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards by working with data analysts & reporting team (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
• Oversee digital campaigns, content creation, and event participation to enhance customer engagement and foster strategic partnerships.
• Spearheaded the launch of SMA’s training programs and knowledge-sharing sessions in Thailand, Malaysia, and Indonesia, establishing the brand’s thought leadership in the renewable energy sector.
• Work closely with SMA’s regional teams to localize global content, ensuring cultural and market relevance for each campaign. Experiment with new user acquisition campaigns. Analyze data to monitor revenue performance and uncover areas for improvement. Identify marketing performance issues and pinpoint the RCA with the help of analytics tools. Understand KPI metrics requirements for performance management / optimization purposes.
• Present recommendations and findings from experimental data all the way up to the executive level. Build and manage campaigns across various channels including social and display to drive revenue and increase ROI. Optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Managed social media accounts for optimal audience engagement and increased online presence.
• Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.

Company Overview: About NCH Corporation: NCH India is 100% subsidiary of NCH Corporation, USA. Since 1919, NCH has been committed to delivering superior solutions to the industrial and commercial maintenance industry. NCH Corporation has following divisions: NCH Life Sciences | NCH Maintenance | NCH Chem-Aqua | NCH Lubricants

Key Areas:

• Spearheaded the development of an e-commerce platform to drive NCH India’s entry into the B2C segment, strategically expanding the company’s reach beyond traditional B2B markets. This initiative enabled direct access to consumers, enhancing brand visibility and creating new revenue streams. Leveraging targeted digital marketing strategies, I optimized the platform for user experience, increasing online traffic and conversion rates. Through this platform, NCH successfully penetrated the consumer market, reinforcing our position as a comprehensive solutions provider across both B2B and B2C sectors.
• Executed marketing communication activities to support regional and APAC business objectives, including social media, advertising, media relations, branding, product launches, industry events, social media, print collateral, and e-communications. SPOC for media relations, developed regional press releases including information gathering, and distribution to media, boosting awareness of company successes in target markets.
• Utilize industry deep expertise in marketing automation tools to segment audiences, implement lead nurturing strategies for maximum engagement/conversion rates. Oversee day to day brand activities to ensure a consistent brand experience. Collaborate with cross functional teams to execute brand strategies seamlessly.
• Manage participation in wellness-related events, trade shows, and expos to showcase our products and services. Maintain marketing collateral, including product brochures, sales presentations, and promotional materials. Manage the marketing budget, ensuring resources are allocated efficiently to meet marketing goals.
• Spearheaded efforts to build a consistent brand image across all channels, ensuring cohesive messaging worldwide.

Company Overview: About Alchem: Leaders in phytochemicals, the science of discovering and using plant molecules for medicinal purposes, the company is known for its commitment to R&D, industry-leading technology, and rigorous quality control processes. This dedication has fostered market-driven innovations and established long-term collaborations with top global pharmaceutical, cosmetic, and nutraceutical brands.

• In my role, I was responsible for bringing the company’s beauty division, Epique, onto digital platforms. I developed and executed digital and social media strategies to enhance brand awareness, drive targeted traffic, and increase customer engagement and conversions. This included managing comprehensive digital campaigns, optimizing SEO and paid search efforts, and utilizing email and social media marketing to strengthen brand interactions. Through content strategy oversight and the use of analytics tools like Google Analytics, I tracked campaign performance, optimized user funnels, and refined landing pages to maximize conversions. My data-driven approach to reporting provided insights into campaign ROI, and my collaboration with digital marketing agencies allowed for continuous refinement, resulting in higher visibility, stronger engagement, and measurable growth in customer acquisition and retention.
• I also led influencer marketing initiatives and go-to-market (GTM) strategies, securing placements for Epique on e-commerce platforms such as Amazon and Nykaa to drive brand exposure. Additionally, I managed a variety of communication channels—including newsletters, website, social media, publications, and email marketing—to create cohesive brand messaging and reach targeted audiences effectively.

Company Overview: As Assistant Marketing Manager at Phoenix Mills Limited, I played a key role in developing and executing marketing strategies to strengthen brand presence and drive foot traffic to retail properties.

• My responsibilities included coordinating promotional activities, managing brand partnerships, and overseeing digital and traditional marketing campaigns to enhance customer engagement and build brand loyalty. I worked closely with creative teams to ensure a consistent visual identity across all platforms, developed targeted campaigns to attract diverse customer segments, and collaborated with event management teams to organize on-site events that boosted visibility and customer experience.
• Additionally, I conducted market research and competitor analysis to identify trends and opportunities, optimized marketing collateral such as product brochures and sales presentations, and maintained budgets to ensure cost-effective campaign execution. Through these efforts, I contributed to the growth and reputation of Phoenix Mills as a leading retail destination.
• Develop and maintain a consistent visual brand identity across all products. Identify opportunities to grow the customer base and build positive relationships with new clients. Keeping customers updated on the latest offerings in order to increase sales. Understanding key customer individual needs and addressing these.
• Understand consumer pain points specific to the brands and develop a user-first experience through skilled analysis to address consumer needs. Execute content and marketing strategies using the performance data and experimental feedback from previous stages. Ideate content and optimize the same through its life cycle.
• Overall marketing strategy for given product. Coordinate product promotion for products. Brand strategy, product & profitability study. Turn a concept into compelling content and incorporate our brand voice and identity in digital content. Model various media campaigns and product shots as and when needed.

Company Overview: About CAPARO: Caparo India - Leading Manufacturer of components for Automotive OEM Caparo, in India, has distinguished itself as one of the select conglomerates to have product capabilities ranging from Metal Pressing to Forging, Stamping, Sheet metal, Aluminium die casting, Fasteners, Steel Tube manufacturing, Tooling, and Fabrication.

• Set clear objectives, and define target audiences, develop marketing/communication strategies, measure adoption.
• Responsible for ROI on engagement activities done for the potential users. Coordinate with business divisions, partners to guarantee on time, cost-effective delivery of sales / marketing communication material.
• Managing team to handle end-to-end client relationships including pitching, negotiation, contracting, billing / invoicing, revenue management and troubleshooting. Ensuring monthly reports & recommendations to the client by analyzing the past business & competition trends. Coordinate with client & company’s design team.
• Research industries and markets to identify growth opportunities. Assist in responding to new business opportunities including researching companies and industries, writing proposals, preparing presentations and other new business efforts. Performance reporting during the Weekly/Monthly/Yearly Status meeting.

• Coordinate the customer service operation of a team to ensure customers are tended appropriately in line with set customer service standards. Develop and optimize support and service processes, tools, and systems. Conduct price and contract negotiations with clients to establish contract details and attain profit margin.
• Perform analyses on customer concern on weekly basis & ensure permanent counter measure is implemented to avoid same concern occurring in future. Recognize trends in problem occurrence, investigate further when appropriate, implement changes from other parties to resolves matters, minimize the risk of re-occurrences.