Summary
Overview
Work History
Education
Skills
Timeline
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Shashi Kala

Media Sales & Key Account Management
Mumbai

Summary

Experienced in sales and marketing professional for 8 years with a strong track record of driving revenue growth and implementing innovative marketing strategies. Ability to effectively communicate complex ideas, analyze market trends, and negotiate successful partnerships. Expertise in lead generation, relationship management and passionate about delivering results. Looking for a challenging sales and marketing role that aligns with my skills and career goals.

Overview

8
8
years of professional experience
4
4
years of post-secondary education
3
3
Languages

Work History

Retail Sales Manager

Radiocity 91.1
01.2025 - Current
  • Exceeded sales goals and accomplished business objectives by handing Key Accounts and adding new Accounts and promoting target products.
  • Developed strong customer relationships through attentive service and expert product knowledge, resulting in repeat business.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on Key Accounts.

Deputy Manager

Times of India
09.2023 - 11.2024
  • The role encompasses managing retail and healthcare categories, delivering market-enhancing solutions, planning events, devising sales strategies, nurturing client and agency relationships, resolving client concerns, and keeping stakeholders informed of market developments.

Assistant Manager

DB Corp Ltd - 94.3 MY FM
09.2021 - 09.2023
  • Serving as the single point of contact for Baroda and Upcountry clients, with a focus on marketing and brand promotion. Responsibilities include overseeing client-centric operations, ensuring customer satisfaction, driving sales revenue, expanding distribution channels, and implementing marketing communication strategies.

Account Manager- Sales

Radio Mirchi
11.2019 - 09.2021
  • The position entails understanding client needs for marketing and brand promotion, monitoring brand presence in the media, engaging with clients, pitching radio elements, and maintaining public relations with advertising agencies.

Channel Sales Manager

TATA AIG General Insurance co. Ltd
05.2018 - 11.2019
  • The goal is to build strong relationships with agents to meet sales targets, generate leads, communicate product updates and benefits, and identify market opportunities to drive sales and business growth.

Customer Relationship Manager

Decathlon Sports India Pvt. Ltd
01.2017 - 02.2018
  • The role involves maintaining customer relationships, analyzing market trends, refining strategies, identifying areas for further research, and adapting marketing plans to seasonal demands, all with the aim of driving sales and improving customer service.

Education

MBA - Marketing and Sales

Balaji Institute of Management and HRD
07.2015 - 05.2017

Bachelor of Commerce - undefined

University of Madras
05.2012 - 05.2014

Skills

  • Sales
  • Customer service
  • Sales Piloting
  • Budgeting
  • Analyzing business potential
  • Deal Negotiation
  • New Business Development
  • Campaign Management

Timeline

Retail Sales Manager

Radiocity 91.1
01.2025 - Current

Deputy Manager

Times of India
09.2023 - 11.2024

Assistant Manager

DB Corp Ltd - 94.3 MY FM
09.2021 - 09.2023

Account Manager- Sales

Radio Mirchi
11.2019 - 09.2021

Channel Sales Manager

TATA AIG General Insurance co. Ltd
05.2018 - 11.2019

Customer Relationship Manager

Decathlon Sports India Pvt. Ltd
01.2017 - 02.2018

MBA - Marketing and Sales

Balaji Institute of Management and HRD
07.2015 - 05.2017

Bachelor of Commerce - undefined

University of Madras
05.2012 - 05.2014

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Shashi KalaMedia Sales & Key Account Management